• Manage the Product life cycle for Residential AC business• Create product positioning to achieve optimal market penetration, while working in a cross-functional environment• Develop and implement systematic pricing structures, resulting in gross margin improvement• Competition analysis, planning and launching products with differentiated offering targeting premium customer• Design and develop creative for In-shop Branding including danglers, stickers to support sales• Conduct distributor meets at national level to increase Sell-In• Track model wise gross profit, discount calculation, market situation, distributor network & support sell-out operation

• Brand building & demand creation for Consumer Electronics, Commercial AC, Health & Medical equipment• Drive marketing communication including Branding, ATL/BTL, Advertising & PR for-Channel, Consultants, Architects• Responsible for trade exhibitions/conferences, events & dealers meet across all business units• Responsible for In-store branding, product display, Glow Sign Boards• Onboarding channel partners on important e-commerce sites like Indiamart.com• Online marketing by collaborating with social media influencers• Devise go-to market strategies across product lines

• Prepare annual business plan for entire product portfolio as per strategic direction of management• Manage P&L for business, find ways to increase profitability, roll out schemes to increase sales• Devise the product pricing structure and review the same at regular intervals • Brief, finalize and oversee the execution of marketing plans with the agencies and PR teams• Prepare and implement a calendar of requirements relating to PoS materials and events such as road shows, exhibitions,product launches & seminars• Conceptualize & develop print advertisements for various air-conditioning products• Prepare model wise sales planning & forecasting (Monthly, Quarterly)• Determine Product Positioning and develop marketing campaign• Innovative launch of Samsung 360 Cassette AC (Awarded by Samsung MD for same)• Track competition and analyze with respect to features, price and channel segment• Responsible for negotiating with HQ for quantities and price• Manage channel partners (Dealers, distributors, sub dealers) to increase reach and availability of product

Industry analysis of power sector in India to find merchant opportunities for power plants in South India> Studied and analyzed power sector in India to forecast demand and supply of electricity> Study development of short term electricity market in India and its feasibility in South India > Financial modelling of 300 MW power plant to find project cost, revenue and IRR

> Project Coordinator for Farakka (500MW) and Bongaigaon project (3X250 MW) > Responsible Responsible for complete execution of plant from concept to commissioning> Planned, scheduled, monitored supplies from manufacturing units to commission the plant in time> Assisted in Annual budget preparation of BHEL Hardwar unit by providing inputs from Project Management Group > Successfully ironed out issues between customer, vendors and BHEL to ensure smooth workflow> Optimized and allocated supplies among projects to achieve maximum commissioning> Initiated a separate cargo system at BHEL Hardwar for critical items to meet the commissioning target> As ISO coordinator responsible for documentation audit of Project Management Group > Pioneered & implemented “Online Project Manager System" to provide real time project updates

> Network Security Analyst for Ministry of Corporate Affairs (MCA21) project> Found risks associated with project, maintained risk register, suggested ways to mitigate risk > Conducted security audits of various agencies associated with project ranging from ministry officials to contract workers at filing counters including internal team of MCA21 project > Mentored new associates of the project > Configured open source tool like Snort (open source IDS / IPS system) and openVAS (open source system for vulnerability scanning) as per project requirement which resulted in significant cost saving for company

> Generated revenue by offering Annual Maintenance Contracts for servicing air conditioners> Commissioned multiple sites in Punjab, Haryana, Himachal and Chandigarh region> In-charge of spare part inventory management> Resolved customer complaints in co-ordination with dealers> Conducted monthly surveys of customer to find areas of improvement> Organized training for dealer's technician in Chandigarh

> Promoted refrigeration and air-conditioning among students by organizing various seminars > Representative of YMCA Faridabad in ACREX 2006. Pitched to lot of companies to recruit from YMCA Faridabad