Umesh Kumar Email & Phone Number

Mumbai, MH, IN

Gurgaon, Haryana, India

• Manage the Product life cycle for Residential AC business
• Create product positioning to achieve optimal market penetration, while working in a cross-functional environment
• Develop and implement systematic pricing structures, resulting in gross margin improvement
• Competition analysis, planning and launching products with differentiated offering targeting premium customer
• Design and develop creative for In-shop Branding including danglers, stickers to support sales
• Conduct distributor meets at national level to increase Sell-In

Gurgaon, India

• Brand building & demand creation for Consumer Electronics, Commercial AC, Health & Medical equipment
• Drive marketing communication including Branding, ATL/BTL, Advertising & PR for-Channel, Consultants, Architects
• Responsible for trade exhibitions/conferences, events & dealers meet across all business units
• Responsible for In-store branding, product display, Glow Sign Boards
• Onboarding channel partners on important e-commerce sites like Indiamart.com
• Online marketing by collaborating with social media influencers

Gurgaon, India

• Prepare annual business plan for entire product portfolio as per strategic direction of management
• Manage P&L for business, find ways to increase profitability, roll out schemes to increase sales
• Devise the product pricing structure and review the same at regular intervals
• Brief, finalize and oversee the execution of marketing plans with the agencies and PR teams
• Prepare and implement a calendar of requirements relating to PoS materials and events such as road shows, exhibitions,product launches & seminars
• Conceptualize & develop print advertisements for various air-conditioning products

Hyderabad Area, India

Industry analysis of power sector in India to find merchant opportunities for power plants in South India> Studied and analyzed power sector in India to forecast demand and supply of electricity> Study development of short term electricity market in India and its feasibility in South India > Financial modelling of 300 MW power plant to find project cost.

New Delhi Area, India

> Project Coordinator for Farakka (500MW) and Bongaigaon project (3X250 MW) > Responsible Responsible for complete execution of plant from concept to commissioning> Planned, scheduled, monitored supplies from manufacturing units to commission the plant in time> Assisted in Annual budget preparation of BHEL Hardwar unit by providing inputs from Project.

Noida Area, India

> Network Security Analyst for Ministry of Corporate Affairs (MCA21) project> Found risks associated with project, maintained risk register, suggested ways to mitigate risk > Conducted security audits of various agencies associated with project ranging from ministry officials to contract workers at filing counters including internal team of MCA21 project >.

Chandigarh Area, India

> Generated revenue by offering Annual Maintenance Contracts for servicing air conditioners> Commissioned multiple sites in Punjab, Haryana, Himachal and Chandigarh region> In-charge of spare part inventory management> Resolved customer complaints in co-ordination with dealers> Conducted monthly surveys of customer to find areas of improvement> Organized.

Faridabad Area, India

> Promoted refrigeration and air-conditioning among students by organizing various seminars > Representative of YMCA Faridabad in ACREX 2006. Pitched to lot of companies to recruit from YMCA Faridabad

Master Of Business Administration (M.B.A.), Marketing/Marketing Management

Exchange Student For Master Of Business Administration (M.B.A.), Finance And Operations

Activities and Societies: > As Member of Sponsor team, International Day Celebration Committee 2013, coordinated with different embassies.

B Tech, Mechanical

Aissce, Science

Activities and Societies: Quiz competition Declamation contest