As a Digital Marketing Specialist at Sonee Hardware, I led the development and execution of digital marketing strategies to enhance brand visibility and drive online sales. My responsibilities included managing social media platforms, optimizing the website for SEO, creating targeted email campaigns, and running paid ad campaigns across Google and social channels. I collaborated closely with cross-functional teams to align marketing initiatives with business goals and utilized analytics tools to measure performance and refine campaigns for maximum ROI. My efforts contributed to a significant increase in online engagement and sales, positioning Sonee Hardware as a leading brand in the Maldivian market.

Senior Digital Marketing professional well versed with digital media tools such as Social Media Marketing, Search Engine Marketing (Google Adwords), Analytics, Media Strategy Planning, Online Reputation Management, Landing Page Optimization, Lead Generation, etc. Skilled in Search Engine Optimization (SEO), Social Media Optimization (SMO), Keyword Research and Optimization, Content Optimization, E-commerce Optimization.

Planning successful SEO strategies:- Informed in depth SEO insights for new clients to expand scope and upsell SEO services- Website audits and keyword research to better target desired audience and to continually improve organic search performance- Develop SEO strategies to increase our client's visibility in organic search while expanding their digital footprint- Define, monitor and analyze KPIs for clarity, focus and improvement to identify under-performing areas and enable corrective actions to be taken.- Improve the usability, design, content and conversion of client’s website.- Evaluate customer research, market conditions and competitor data.- Review new technologies and keep clients at the forefront of development in digital marketing.