Having experience and cross skilled in working different departments of digital ads creative automation (DACA) and continuous human evaluation (CHE) to optimize different parameters for google Ads.1.Gcases- Empowered Account Managers by providing invaluable support in the management and optimization of Google Ads campaigns, ensuring full compliance with Google's policies. Contributed to significantly expanding campaign reach and ensuring seamless ad operations for enhanced results.2. App Campaign Install (ACI) - Review advertisements run by app developers to promote their mobile applications and increase their number of installs on google platforms in the form of text, banners, interstitials, or videos.3. Continuous Human Evaluation (CHE) - Review google Paid advertisements for United States advertisers on SERP and ensure that they are accurate, reliable, and effective as per the google guidelines in the form of text, banners, interstitials, or videos.4. Action Labeling ( Ads hoc) - Review Google adverisements on the website and label actions of the advertisers to track them in Google search engines and use that data to optimize advertising campaigns.5. Maintained acceptable performance metrics, including quality, productivity andutilisation.6. Delivered excellent customer service by addressing inquiries and resolving issues, and maintained a positive and professional attitude towards customers.

As a digital marketing intern my responsibilities are to help the organisation increase their online visibility, engage with customers, and drive sales or conversions.1.Social Media Management (SMM)- Managing the company's social media accounts, creating content, and scheduling posts.2. Search Engine Optimization (SEO) - Responsible for optimizing website content and implementing SEO best practices to improve the website's ranking in search engine results.3.Content Creation - Responsible for creating content for the company's website, blog, and social media posts.4. Search Engine Marketing (SEM) - Creating and managing online ad campaigns on platforms like Google AdWords and manage click-through rate (CTR), conversion rate, and return on investment (ROI), to ensure the most effective and efficient use of advertising spend.