Umesh K Email & Phone Number

Acworth, Ga, Us

Acworth, Ga, Us

San Mateo, Ca, Us

• Worked closely with business stakeholders to define KPIs based on their requirements, mapping them with analytics events. • As Adobe Analytics Developer responsible for Web analytics solution implementation for websites and campaigns in collaboration with Marketing, Product and technology development teams. • Lead Analytics implementation and campaign tracking efforts for www.freedomfinancialbank.com , www.employer.freedomfinancialbank.com , https://www.freedomfinancialbank.com/calculators/ • Designed Analytics SDR, defined eVars, Props, events, processing rules and implemented using Adobe Launch• Designed and implemented report suites and dashboard reports using Adobe Analytics Reports • Defined analytics across user journey experience covering templates, workflows, segments, business rules and configured to Lead DB • Led End-to-End tool kit integration from experience development -> campaign rollout -> tag management -> capturing and analyzing Visitor metrics -> optimizing through A/B testing (Adobe Experience Manger -> Adobe Campaigns -> Adobe Launch -> Adobe Analytics > Adobe Target• Designed and developed Tableau visualization reports extracting data from Analytics DB and Data Lake• Planned and designed migration from Dynamic Tag Manager to Adobe Launch • Executed A/B testing for sites and landing pages to increase conversion rates and maximize user experience using Adobe Target• Mapping the Analytics Data with Teradata DB using the Alteryx tools In-Database, Preparation, Join and Reporting.• Preparing the Tableau dashboard by using the consolidated data after joining the Analytics Data and Teradata DB.

New York, Ny, Us

• Responsible for design and implementation of analytics for time critical open enrollment landing pages and campaigns by gathering requirements from business teams and developing analytics design and implementation documents. • Worked on End-to-End Adobe Analytics solution design, development, support, testing and data analysis. • Leveraging enterprise SDR, Technical Specification document and configured Tags, variables (eVars/Props/events) using Adobe Launch and Adobe Analytics to capture the Visitor metrics during run time. • Worked on End-to-End tagging implementation using Adobe Launch. • Used Adobe Launch to implement third-party tags (Facebook pixel, DoubleClick, LinkedIn Pixel etc.), data layers. • Designed and implemented data layer solution to simplify and manage tags to Web Analytics. • Expertise in implementing Web (Adobe) Analytics in working with custom variables (s.eVars, s.Props, s.Events) to track online engagement.• Implemented and managed internal and external cookies within Adobe Analytics, optimizing user session tracking, enabling personalized content delivery, and seamlessly integrating third-party analytics and ad tracking for comprehensive data-driven insights and user retargeting.• Worked on Various Adobe Analytics tools like Data Warehouse, Activity Map, and Report Builder etc. • Worked with business in preparing plan and strategy for A/B Testing experiment and target goals after completion of Adobe Target experiment.• Have depth knowledge on Adobe Launch terminologies like Environment, Publishing flow, Extension and Rules. • Implemented Adobe Mobile Analytics to capture sessions, OS, Versions, devise, location metrics of mobile users and various custom tracking (Link tracking, success metrics etc.). • Worked with the Testing/QA team to debug/test the web analytics tags.

Noida, Uttar Pradesh, In

• Worked with Business owners in driving the key business decision using Adobe Analytics data analysis.• Generated reports to understand the complete sequence of events that lead to conversion, from web visits to email campaigns to display impressions and beyond.• Worked with marketing teams from requirement gathering to implement Adobe Analytics, Google Analytics, and Adobe Target using Adobe Launch on the websites including creating dashboards and configuring Reports with post deployment support. • Lead the development and integration of Adobe Analytics Web SDK and Mobile SDK, ensuring seamless tracking and data collection across web and mobile platforms for a unified and consistent analytics experience.• Design market/business intelligence reports and performance measurement dashboards.Paid campaign performance tracking, analysis, reporting, and optimization on key performance indicators.• Educate business users on Analytics data and train them to self-service the Reports on Adobe Analytics• Developed and automated Adobe Analytics dashboards for web performance statistics.• Created customized reports and performed analysis including Data warehouse and Data Feed / Raw Data analysis.• Monitor key metrics and alert the business on potential issues. • Documented the design documents and release notes.

Bachelor Of Technology - Btech, Computer Science

Master'S Degree, Computer Science