● Hands on work with On Page and off page SEO activities.● SEO Technical analysis and evaluation including analyzing HTML code and CMS optimization. ● Link Analysis and Link Strategies ● Content Development based on content gaps or potential opportunities. ● Conducting regular and detailed website audits for all clients. ● Competitor research and analysis. ● Keep up to date with latest industry developments, news, tools etc. ● Manage Accounts of all sizes from blue chip MNCs to smaller SMEs. ● Maintain regular communication with the client (conference calls, in person meetings, emails etc). ● Prepare monthly progress reports which track the clients progress and provide recommendations useful to the clients. ● Assisting the Sales team to create strategic proposals for all Digital marketing (SEO, PPC, Social Media, Web Design) prospects. ● Analytics - Google Analytics and Google Search Console Analysis, recommendations and implementations across all organic client accounts. ● In charge of Quality check for all SEO projects before they are shared with the client. ● Coordinating with the SEO team to ensure they are on top of their projects & providing relevant support & strategy where required. ● Creating and conducting pitch presentations for potential new clients ● Creating/Reviewing the SEO strategy plan for client projects

• Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined.• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. Monitor and evaluate search results and search performance for those discovered keywords across the major search channels in order to improve rankings.• Perform analysis in coordination with elements and structure of websites and web pages. Basis the analysis prepare recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.• Keep pace with SEO, search engine, social media and internet marketing industry trends and development.• Collaborate on client strategy and goal definition for success. Communication to clients, team, and management on strategy/project development, timelines, and results.

• Maintain and fulfill delivery of SEO recommendations for Digital Marketing team that cover topics including Technical/Performance Website Audits, User Experience as it relates to SEO, On-Site Performance, Conversion Optimization, Funnel Optimization, and Internal Link Optimization, etc as necessary in presentations.• Manage multiple long-term SEO projects simultaneously, ensuring that deadlines and quality control standards are met. Assist with the implementation of SEO recommendations and verify completed tactics support larger SEO strategy.• Diagnose and oversee/lead development and execution of content and technical SEO strategies; includes developing and performing detailed site audits to identify issues and ensure site is properly optimized for search engine visibility, editing documentation delivered internally or externally by the SEO department and maintaining internal technical/content resources such as checklists and style guides, and/or crafting keyword lists & reports.• Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.• Navigate a variety of tools to mine the appropriate performance data (experience with Google Analytics, Adobe Analytics, Moz, SEMRush, Ahrefs, SimilarWeb, etc). Solid analytical skills with knowledge of key performance metrics.• Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities.• Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

My Responsibilities include:• Planning, executing and taking care of everything from SEO, Content Marketing, CRO, Website Audit, Data & Analytics, Marketing Research, Competitive Research, etc.• Creating strategies to increase online traffic to client’s websites.• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.• Tracking conversions, plan and execute conversion tests. Familiarity with A/B and multivariate experiments. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Identify trends and insights, and optimize spend and performance based on the insights.• Collaborate with internal teams to create landing pages and optimize the user experience.• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

My Responsibilities include:• Consulting to clients on all aspects of SEO, including CRO, Content Marketing, UI & UX, Online Funnels, etc.• Manage accounts of all sizes from blue-chip MNCs to smaller SMEs.• On page SEO such as Keywords Research, Meta Tags, SEO Site Architecture, internal linking, etc.• Link Analysis and Link Strategies (creative out of the box thinking is necessary)• Content Development based on content gaps or potential opportunities.• Complete and detailed SEO website audits.• Competitor research and analysis.• Keep up to date with the latest industry developments, new tools, etc.• Maintain regular communication with the client (conference calls, meetings, emails)• Prepare monthly progress reports which track the clients progress and also provide useful recommendations to the client.• Prepare client documents using tools like power point for presentations, excel or word for data analysis and presentation respectively.

• Heading two major units of Internet Marketing viz a viz Organic Search and Paid Search.• Responsible for training, mentoring and supervising team members empowering them to become self sufficient and initiate new beginnings. • Defining scope, goals and deliverables which is directly aligned with the company's objective this supporting and delivering business goals.• Responsible for resource planning, budgeting and submitting budget proposals, and recommend subsequent budget changes where necessary.• Building, developing, and growing any business relationship vital to the success of the company.• Responsible for developing comprehensive marketing plans and implementing them effectively to increase revenue.• Keeping the dynamism of the search industry in mind, always being alert and updated to make informed decisions about the change in search industry landscape to always deliver best to clients and maximize satisfaction.

• Oversee and lead International Market for search marketing.• Planning resources and assigning task and responsibilities to appropriate team member. • Implementing new and viable online marketing strategies for the client's campaigns to drive maximum traffic. • Tracking and analyzing client's campaigns to improve them and increase customer satisfaction.• Responsible to ensure the revenue graphs and customer satisfaction graphs are always positive.• Closely monitoring market trends and competitors and react accordingly.• Evaluating customer research, market conditions and competitor data.• Obtaining & Maintaining first page ranking for focus keywords in target geographies.• Staying up to date with the latest changes in SEO best practices, new technologies as well as search engine algorithm changes.• Hiring and recruiting new team members. Also making them equip with right tools to be able to do the assigned job efficiently.

• Executing and optimizing Search Engine Marketing campaigns, both Paid Search and Organic SEO.• Developing & Implementing SEO Strategy – On-Page & Off-Page.• Responsible for planning, implementing, measuring and tracking all Link Building campaigns of the company. • Performing keyword researching to identify top keywords and opportunities in focus areas.• Maintaining all aspects of Google Webmaster Tools and review regularly to ensure all issues are handled in a timely manner.• Using Google Analytics & recommend ideas and changes for improvement of user experience and conversion rates.

• Responsible for B2B activities within the education domain.• Work with students and help their families make appropriate school and college choices.• Working as front-end interface for the company in strategic alliances, partnerships with national and international organizations/ institutions and individual consultants.• Assisting overseas institutions and businesses find the right partner(s) in India and vice versa.• Assisting overseas educational institutions being their preferred partner, authorized representatives and recruiting agent.• Conducting bespoke Market Research for customized offers in India.

• Handling customer related operations, resolving their issues and ensuring their satisfaction by achieving delivery within SLA. • Maintaining cordial relations with customers to sustain of the profitability of the business.• Building & maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norm.• Improving skill level through self development / nominating training programs.• Meeting quality scores and bringing innovation & process improvement.• To consistently meet or exceed all agreed productivity parameters as defined for the process.• Always working effectively in a team whilst enthusing others to do the same for achievement of common goals of the team.

• Manage confidential correspondence, appointments, etc.• Assisting chief executive with recruiting, hiring and other operations.• Plan, schedule and administer office operations.