Ümit Şen Email & Phone Number

İstanbul, Türkiye

Istanbul, Turkey

Managing performance marketing team;- Programmatic- Google Adwords - Ads- Social Media Ads(Facebook / Instagram...) - Criteo- Other Performance Marketing Solutions

Main Accounts: Turkcell - İddaa- Work with the team to manage all digital operations process. (adwords, social media ads, programmatic… etc)- Utilize media research tools and resources to aid in campaign development- Assist campaign implementation, including asset collection and trafficking- Create and update campaign progress reports for client- Analyze performance data and provide meaningful insights within reporting templates. Provide reporting and insights in… Show more Main Accounts: Turkcell - İddaa- Work with the team to manage all digital operations process. (adwords, social media ads, programmatic… etc)- Utilize media research tools and resources to aid in campaign development- Assist campaign implementation, including asset collection and trafficking- Create and update campaign progress reports for client- Analyze performance data and provide meaningful insights within reporting templates. Provide reporting and insights in client-facing settings (status calls and/or in-person reviews) Show less

- Managed all performance marketing tools (adwords, Yandex, social media, programmatic…etc)- Assist campaign implementation, including asset collection and trafficking- Making resturn deal with pubishers- Increase company profitability- New business and all pitch process- Maintain vendor relationships- The Company name changed after 1 year later and been Subito Digital.

- Coordinated and controlled the Operations team Which is Reklamz (display network), Vidyoda (video network), Linkz (intext network)- Uploaded and analyzing online ad campaigns- Supported the Sales team by trafficking ad creative, set up campaigns and optimized their performance- Managed the day to day trafficking, packing and optimization of online ad campaigns- Generated various reports for internal teams and customers- Assisted in the management of uploading daily… Show more - Coordinated and controlled the Operations team Which is Reklamz (display network), Vidyoda (video network), Linkz (intext network)- Uploaded and analyzing online ad campaigns- Supported the Sales team by trafficking ad creative, set up campaigns and optimized their performance- Managed the day to day trafficking, packing and optimization of online ad campaigns- Generated various reports for internal teams and customers- Assisted in the management of uploading daily campaign delivery, performance and cost data- Monitored campaigns data- Worked on projects including improving the company's trafficking and data processes Show less

Main Accounts: P&G, Nestle, Nike, Turkcell, Vestel, Mavi, Morhipo, Akbank, Vodafone…- Managed and optimized social media ads, especially Facebook, Instagram and Twitter ads - Performing research on current benchmark trends and audience preferences- Setting specific objectives and reporting

- Established performance marketing operations departmant in 2010 for the cpc, cpd, cpl… campaigns- Set up a video adserver (Vidyoda) and worked on with all coding process. It was first video adserver in Turkey- Set up a programmatic tool (ibillboard) which is SSP/DSP in 2011. It was second programmatic tool in Turkey.- Coordinated and controlled the Operations team- Uploaded and analyzing online ad campaigns- Supported the Sales team by trafficking ad creative, set up… Show more - Established performance marketing operations departmant in 2010 for the cpc, cpd, cpl… campaigns- Set up a video adserver (Vidyoda) and worked on with all coding process. It was first video adserver in Turkey- Set up a programmatic tool (ibillboard) which is SSP/DSP in 2011. It was second programmatic tool in Turkey.- Coordinated and controlled the Operations team- Uploaded and analyzing online ad campaigns- Supported the Sales team by trafficking ad creative, set up campaigns and optimized their performance- Managed the day to day trafficking, packing and optimization of online ad campaigns- Generated various reports for internal teams and customers- Assisted in the management of uploading daily campaign delivery, performance and cost data- Monitored campaigns data- Worked on projects including improving the company's trafficking and data processes Show less