Responsible to set up the Business Planning & Insights stream for JazzCash Business by developing the financial forecast, business targets & reporting and the relevant KPIs for all B2B channels and associated teams. It also includes planning new avenues of partnerships by analyzing different segments based on market size, potential and strategic alignment with company ambitions. Additionally, plays an analytical role to define potential business models in order to realize profitability… Show more Responsible to set up the Business Planning & Insights stream for JazzCash Business by developing the financial forecast, business targets & reporting and the relevant KPIs for all B2B channels and associated teams. It also includes planning new avenues of partnerships by analyzing different segments based on market size, potential and strategic alignment with company ambitions. Additionally, plays an analytical role to define potential business models in order to realize profitability opportunities and also to avail insightful qualitative analyses. Also managing client lifetime value model along with the finance/budget teams and work across other teams to apply the model to decision-making. Show less

 Responsible for designing agile financial solutions for corporate enterprises. Facilitated 50+ partners with off-the-shelf and individualized solutions to digitize their value chain. Provide short and long term market forecasts, reports, and trends to assist B2B Sales in the strategic partnerships and acquisition of corporate client. It resulted in 250% YoY growth in subscriber base. Leading all the use case driven partnership mini app programs, payroll digitization, collection and… Show more  Responsible for designing agile financial solutions for corporate enterprises. Facilitated 50+ partners with off-the-shelf and individualized solutions to digitize their value chain. Provide short and long term market forecasts, reports, and trends to assist B2B Sales in the strategic partnerships and acquisition of corporate client. It resulted in 250% YoY growth in subscriber base. Leading all the use case driven partnership mini app programs, payroll digitization, collection and repayment solutions for all types of organization which includes multi-national corporations, small medium enterprises, financial institutes etc. Created and strategized the partnerships roadmap which is resulted in deep integrations with the engagement driven partners including telcos, food delivery, ride hailing and e-commerce industries. Show less

Responsible for customer acquisition and engagement for Easypaisa Mobile Accounts. Our Mobile Account Service is profoundly changing the way people pay, spend, remit, save and lend money across an unprecedented ecosystem of connected services and enabled devices.With more than 70% Cellular Mobile Teledensity and 85% unbanked population; Easypaisa's goal is to expand financial access by;- Promoting digital transaction accounts- Expanding and diversifying access points-… Show more Responsible for customer acquisition and engagement for Easypaisa Mobile Accounts. Our Mobile Account Service is profoundly changing the way people pay, spend, remit, save and lend money across an unprecedented ecosystem of connected services and enabled devices.With more than 70% Cellular Mobile Teledensity and 85% unbanked population; Easypaisa's goal is to expand financial access by;- Promoting digital transaction accounts- Expanding and diversifying access points- Increasing levels of financial awareness and capability Show less

Managed diversified portfolios during my three years stint with Telenor Pakistan. I looked after different products which included;International Remittance: Developed strategic alliances with different remittance companies operating across North America, Europe, UAE and KSA which contributes more than 80% of International Remittances to Pakistan. Also launched first of its type International Home Transfer Doorstep Delivery service. Bank Transfer Service: Launched Bank Transfer… Show more Managed diversified portfolios during my three years stint with Telenor Pakistan. I looked after different products which included;International Remittance: Developed strategic alliances with different remittance companies operating across North America, Europe, UAE and KSA which contributes more than 80% of International Remittances to Pakistan. Also launched first of its type International Home Transfer Doorstep Delivery service. Bank Transfer Service: Launched Bank Transfer service from OTC channel which connected unbanked to the banked population. Achieved yearly growth in 2016 of 103% in throughput and 49% growth in revenue for Bank Transfer product, by effectively enhancing customer awareness along with putting in place the right pricing structure, effective campaigns at the channel for activation and engagement, and enhancing the product by improving upon features. Show less

Design and implement methodology to assess the Impact Value Chain which includes Social Impact Assessment (SIA) and Social Return on Investment (SROI) for quality higher education in Pakistan. Also conduct periodic research to evaluate overall performance of the foundation and to verify inputs alignment with the goals of the donors. Instrumental in channel development and design. Increased touch-points from 1600 to 20000+.

Planned and executed all activities regarding Sprite Cricket Next 2012 campaign including on-ground activation, content development, digital media, outdoor, media planning and ATL. Also developed strong coordination and controls with six agencies by designing periodic tracking mechanism. To achieve the optimum results visited all the franchises (CCBPL) to develop buy-in for the campaign among sales team.

Responsible for all brand activities, including advertising, new concepts, forecasting, budget management, and sales analysis for a specific portfolio - KOLSON Slanty & Pasta. Also spend significant time performing competitive strategic analysis, consumer segmentation and consumer insight development. Advanced business plan development & analytical skills are also necessary, as Assistant Brand Managers, I am also liable for the development of quarterly plans and financial analyses.

As Sales and Marketing Coordinator worked with the Sales Team to coordinate all activities associated with the sales processes and also tasked with the creation and dissemination of sales and marketing material. This role required excellent communication skills, analytical ability, disciplined work habits and effective multitasking.