As a Content Strategist for Aberlite, I leverage my deep understanding of copywriting combined with market and product knowledge to write high-converting content.Here's a bit of what I do:• Landing Pages: I write copy for landing pages from various angles that we split test. Testing many angles quickly informs us what's working and what isn't. It's a heuristic approach to landing pages that allows us to pivot our strategy at the drop of a hat. These drive conversions and improve customer experience.• Advertorials: I blend editorial content with a gentle CTA that educates the customer and warms them up to a purchasing decision. I capture and maintain their attention throughout the advertorial and guide them to take action.• Blog Articles: Value-packed articles that champion thought leadership is the name of the game when it comes to blog posts. I also make sure to sprinkle in my personal brand of humor to liven things up and entertain readers.•Email Newsletters: Giving our subscribers value is a core feature of my newsletters. Customer-first messaging, driving sales, and promoting our products in a fun way are how I approach email.