Ümran İldem Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

• Formulating and executing comprehensive go-to-market strategies for global digital products to maximize visibility, market share, and revenue growth in advertising
• Managing strategic digital programs such as global CDP selection and implementation across marketplaces,defining operational processes and governance to gain efficiency and maximized value creation,
• Collaborating with departments such as product, engineering, and procurement to scale both internal and third-party… Show more
• Collaborating with departments such as product, engineering, and procurement to scale both internal and third-party products, aiming for sustainable operations,
• Ensuring the seamless implementation of global tools across local marketplaces, establishing digitalcapability standards and operational procedures, providing guidance and playbooks to the local teams,
• Continuously monitoring and enhancing the customer acquisition and monetization funnel to adapt toevolving market dynamics and consistently deliver impactful results. Show less

eBay Classifieds group has been merged with Adevinta

Amsterdam, North Holland, Netherlands

• Developed and executed a global marketing technology strategy and led the selection, implementation, and integration of marketing technology platforms and tools,
• Redesigned and launched 3 global websites, with notable improvements in UI/UX across more than 60 countries, and managed content specialists to ensure content quality and adherence to global guidelines,
• Implemented the Digital Maturity Framework and introduced the Digital Academy to enhance local maturity levels across… Show more
• Implemented the Digital Maturity Framework and introduced the Digital Academy to enhance local maturity levels across diverse markets,
• Optimized marketing technology by more than 70%, including tasks such as selecting DAM, migrating to GA 4, implementing a global tracking framework, integrating a Ratings and Reviews tool, etc.,
• Also, oversaw relationships with external service providers, and improved and automized related processes. Show less

Istanbul, Turkey

• Led the end-to-end re-launch of Bosch, Siemens, Gaggenau, and Neff websites across 89 countries and managed platform migration, redesign, and localization efforts to elevate the online presence,
• Developed and executed a comprehensive digital strategy in 5 main markets within the region,
• Initiated the launch of region-specific innovative apps and products, including the Autocook App, Home Connect App, R&R tool, and a social media listening tool, among others,
• Collaborated… Show more
• Collaborated closely with Germany HQ, adjusted global practices for the regional setting, and applied data lifecycle practices to comply with local regulations. Show less

Istanbul, Turkey

• Played a key role in shaping and executing the mobile app strategy for partnerships and non-profit initiatives, ensuring alignment with organizational goals and industry trends,
• Launched the Kirmizi Isik mobile app, a critical initiative dedicated to supporting women facing domestic violence, as part of the company’s commitment to social responsibility,
• Streamlined donation workflow via app/SMS, elevated user experience and boosted donation engagement.

Istanbul, Turkey

• Developed strategic digital media plans for over 10 major customer accounts to optimize brand exposure and engagement and analyzed the performance of digital campaigns,
• Guided the operations team based on innovative methodologies, enhanced team capabilities, and overall efficiency.

Istanbul, Turkey

• Supported various aspects of IT planning, strategy, and project management, and acquired hands-on experience in the efficiency analysis of IT projects.

Bachelor'S Degree, Information Technology

Exchange Program, It & Project Management