• Digital Product Managemento Responsible for launching of all the digital products which includes websites, mobile sites and other products to increase brand visibility digitally.o Launched MCCS websites and mobile sites and brand products to increase visibility.o Directly responsible for managing STAR news, STAR Majha and STAR ananda presence on SNS like YouTube, face book, twitter.o Ongoing website management including: content updates for home page, catalog, new products, company news and new programs and products.o Live streaming activity with content partners for star news, star ananda and star Majhao Work closely with editorial, sales team to generate revenue through web properties.o Responsible for activities like live streaming of events and live chat with celebrities to increase brand visibility digitally.• Digital Marketingo Making strategies to build, run, and optimize digital marketing campaigns for various brands and products.o Ongoing reporting and analysis of website success metrics like PVs. Uvs, bounce rate etc.o Managing various Facebook pages for star news, star ananda and star majha.o Managing star news, star ananda and star majha YouTube channels and shown a growth in views and revenue on month on month.o Running campaign with the help of agency to increase the facebook likes and traffic.o Providing actionable analytical data to various departments like editorial, technical and to related vendors to run the marketing campaigns in right way.• Partnerships and Business Developmento Work towards increasing traffic to the sites by various partnerships/tie-ups.o Content Syndication partnership with companies in order to get direct revenue on MG or rev. sharing.o News partnerships with big ticket online companies like Yahoo, MSN, Google etc to increase digital business.o Development of existing business for digital products

• Work with media agencies and advertising agencies to build mobile marketing campaigns that stimulate subscriber responses on mobile operator networks.• Create monthly/quarterly targets and plan accordingly to achieve revenue.• Run WAP campaign on various ad networks like Admob, Buzzcity, Inmobi, Google, Admoda, Mojiva, etc to acquire mobile subscribers.• Build strong sales relationships directly with advertisers and ad agencies..• Workout for new and continuous revenue streams.• Sell advertising on all forms of mobile media in operator networks e.g. text advertising, banner advertisements, pre-roll multi-media advertising;• Create opportunities to gain significant advertising revenue through sales, sponsorships, and business partnerships.• Work with media agencies and advertising agencies to build mobile marketing campaigns that allow these agencies to run targeted, relevant campaigns on mobile operator networks and to generate new revenue streams for the mobile operators & company.• Support the building of operator sales through demonstration of the revenue opportunities in running mobile advertising and marketing campaigns on their networks.Make it easy for agencies to use our service and drive mutual revenue

• Managing various campaigns.(Indian & US)• Doing Keywords research for PPC• Developing PPC, CPA, CPL, CPM, CPV campaigns for B to B & B to C clients.• Buying and Selling Traffic via Banner Ads, Pop-ups, Pop unders, Text Link Ads, & sponsoring sections in websites.• Creating text ads and optimization for search engines like Google, Yahoo, MSN and 2nd tier search engines like business.com, MIVA, Mirago etc.• Create PPC proposals for new prospective clients with projection• Generating leads and ROI.(Signup, Register etc)• Bid and campaign optimization in Yahoo Overture, Google Adwords & MSN Adcenter• Meeting with Clients to understand their product/services.• Working with clients in order to make killer landing pages and ad copy.• Monitoring, Analyzing and optimizing of visitors and their trends.• Analyzing the visitor’s trend on the basis of page views, bounce rate and other parameters.• Keeping eye on online business and website performance. looking at areas such as; tracking / monitoring techniques including: traffic measures, search statistics, conversion and leakage metrics, referrers, web functionality usage and user journey analysis etc• Coordinating with SEO team and business development team for discussion on visitor’s trends.• Providing recommendations on the basis of past history of visitors.

• Managing various campaigns.(Indian & US)• Creating text ads for search engines like Google, Yahoo, MSN etc.• Doing daily, weekly and monthly Reporting by using excel shortcuts and other MS office applications and analyzing of reports from adwords, adcentre and overture.• Doing search estimations for new prospective clients.• Generating leads.(Signup, Register etc)• Generating Targeted ROI for clients.• Working on Salesforce and Google analytics.• Bid optimization in Yahoo Overture, Google Adwords & MSN Adcenter• Optimization of existing campaigns.• Preparation of Newsletters and doing mail blast with Graphic mail.• Preparing detailed Email Reporting with the help of Graphic Mail.

• Managing various online campaigns (UK Clients)• Creating text ads for search engines like Google, Yahoo, MSN, Miva, Mirago etc.• Retrieving Reports from adwords, ad centre, overture etc.• Doing Search audits for new prospective clients.• Working on Different In-house software interface like DART search, Make Me Top (MMT), Artemis etc.• Bidding and Bid optimization in Yahoo Overture, Google Adwords & MSN Adcenter• Optimization of existing campaigns.