Umut Kutlu Email & Phone Number

İstanbul, İstanbul, Tr

Londra, Birleşik Krallık

Istanbul, Turkey

Istanbul, Turkey

Teaches Sports and Marketing Management classes at Sports Management Department

Attended to 100+ national/international events as keynote speaker. Such as, European Stadium Business Summit 2014, Internet of Things 2015, Marketing Power Summit 2015, European Stadium Design Summit 2016, Leaders Week 2017, Brand Week 2017, Essma 2018 and many sections in universities

Istanbul, Turkey

Natural Clinic is the largest aesthetic clinic in Europe with 100s of employees from 40+ countries, it is the pioneer of its field and one of the most competent institutions in the sector. It offers tens of thousands of guests high-quality premium healthcare services and a wonderful Istanbul experience every year. It is one of the strongest international advertisers in the health tourism industry.As CEO of Natural Clinic; responsible from:- Overall leadership and management of the… Show more Natural Clinic is the largest aesthetic clinic in Europe with 100s of employees from 40+ countries, it is the pioneer of its field and one of the most competent institutions in the sector. It offers tens of thousands of guests high-quality premium healthcare services and a wonderful Istanbul experience every year. It is one of the strongest international advertisers in the health tourism industry.As CEO of Natural Clinic; responsible from:- Overall leadership and management of the company- Set the company's strategic direction and develop and implement business plans- Oversee the company's operations, including marketing, sales, and customer service- Redesign the organization and implement it- Lead the corporate culture change process- Create a positive and productive work environment- Ensure the company complies with all applicable laws and regulations Show less

Istanbul, Turkey

Istanbul, Turkey

Responsible from: • Establishing a marketing organization which is able to manage marcom, digital communication, PR, media planning and CRM, • Determination of brand positioning and brand communication strategy,• International marketing budget management• Planning and implementing ATL, BTL and Digital Communication plans • Planning and implementing media planning processes • Creating a CRM organization for effective data analysis and customer experience management.

Responsible from repositioning and managing Beşiktaş brand & social media, generating commercial revenues by managing marketing and sponsorship organization, premium seats and overall ticket sales, new stadium (Vodafone Park) operations, new business development operations and Club’s Global Expansion. Leading the commercial based IT projects; like smart stadium, mobile app, and digital museum. Awarded as one of the World’s Top 7 Mar&Com Leaders by “Leaders Under 40 Awards” at 2017.

İstanbul, Türkiye

Teaches Mobile Marketing Management classes at MBA Department

Responsible from managing Vodafone Terminal Go to Market Team, which is responsible from:- Defining, planning and operating Vodafone Turkey’s Terminal (mobile phones, tablets, mobile internet devices) strategies- Defining, planning and operating Vodafone Turkey’s Terminal Go to Market marketing plan- Working with Vodafone Turkey Sales Team and Vodafone dealers in order to execute and monitor the Terminal campaigns- Working with mobile phone, tablet and mobile internet devices… Show more Responsible from managing Vodafone Terminal Go to Market Team, which is responsible from:- Defining, planning and operating Vodafone Turkey’s Terminal (mobile phones, tablets, mobile internet devices) strategies- Defining, planning and operating Vodafone Turkey’s Terminal Go to Market marketing plan- Working with Vodafone Turkey Sales Team and Vodafone dealers in order to execute and monitor the Terminal campaigns- Working with mobile phone, tablet and mobile internet devices producers (Apple, Samsung, LG, Sony, BlackBerry, Nokia, Huawei, Alcatel) in order to launch the new products and manage the market- Working with Vodafone Group in order to launch Vodafone Branded Terminal products Show less

Vodafone Turkey Customer Loyalty Programs Manager / Jun 2012 – Mar 2013Responsible from designing, creating, operating and managing Vodafone Loyalty Programs- Defining segments’ needs - Designing annual loyalty strategies for related segments (Mass, Youth, Premium and Enterprise)- Establishing loyalty program management structure via internal resources (personnel, budget, media needs) and outsource parties (incl. tech infrastructure)- Managing senior level brand… Show more Vodafone Turkey Customer Loyalty Programs Manager / Jun 2012 – Mar 2013Responsible from designing, creating, operating and managing Vodafone Loyalty Programs- Defining segments’ needs - Designing annual loyalty strategies for related segments (Mass, Youth, Premium and Enterprise)- Establishing loyalty program management structure via internal resources (personnel, budget, media needs) and outsource parties (incl. tech infrastructure)- Managing senior level brand relations- Managing 360o execution of loyalty programs and co-marketing activities (incl. marcom)- Acting as a consultant for segments (about community management, brand partnerships, mobilizing event activities) Launched and managed:- Avantaj Cepte: mobile app based loyalty platform, merges all Vodafone Loyalty Programs (Internationally awarded as the best loyalty platform)- Kırmızı Avantaj Program for Mass Segment (awarded as a Best Loyalty Program of Europe 2012)- Vodafone FreeZone for Youth Segment- Vodafone Red with Premium Segment- Vodafone İşOrtağım with Enterprise Segment Show less

Same responsibilities with Customer Loyalty Programs Manager, as a part of Mobile Marketing Team.

- Responsible from management of 3 Mobile Marketing Agencies (MMA)- Responsible from relationship of min 10 brands (8 multinational, 2 national)- Creating and executing exclusive/non-exclusive campaigns with related brands- Executing all relationship process with related MMA’s (Performance management, technical and financial processes)- Responsible from Vodafone Mobile Marketing Partner Management System- Responsible from relationships with Vodafone Global Mobile Marketing… Show more - Responsible from management of 3 Mobile Marketing Agencies (MMA)- Responsible from relationship of min 10 brands (8 multinational, 2 national)- Creating and executing exclusive/non-exclusive campaigns with related brands- Executing all relationship process with related MMA’s (Performance management, technical and financial processes)- Responsible from Vodafone Mobile Marketing Partner Management System- Responsible from relationships with Vodafone Global Mobile Marketing Team Show less

Managing Partner of Pozitifikir:- Award winner alternative advertising medium agency- Award winner “marketing project” agency- Specialized on cross marketing activitiesFounding Partner of Pozitif Mobile:- New mobile marketing agency- Producer of Avea’s “Abrakadabra Avea Avea” discounted shopping campaign; one of the biggest brand partnership campaign of Turkey as of 2009 (with 20 brands)

Responsible from management, execution and organization of;- Mobile Marketing Unit Strategy Development- Establishment & Management of Partnerships/Ecosystem- Financial Feasibility Analysis- Infrastructure Development- MIS & Executive Reporting- Product Life Cycle Management- Internal Trainings (Mobile Plus, Mobile Marketing&Advertising) - Develop & Manage launch/operational support plans of products- Bulk SMS Ecosystem Management-… Show more Responsible from management, execution and organization of;- Mobile Marketing Unit Strategy Development- Establishment & Management of Partnerships/Ecosystem- Financial Feasibility Analysis- Infrastructure Development- MIS & Executive Reporting- Product Life Cycle Management- Internal Trainings (Mobile Plus, Mobile Marketing&Advertising) - Develop & Manage launch/operational support plans of products- Bulk SMS Ecosystem Management- Identify/Evaluate/Research product improvements and extensions Show less

- Composing organizational structure of Vodafone TR Mobile Marketing & Advertising Team- Creating 3rd party ecosystem for Mobile Marketing Agencies (MMA)- Creating and managing Mobile Marketing campaigns with MMAs- Developing new products and services for alternative mobile advertising channels- Relations with Global Mobile Marketing Team - Responsible from internal training programs

- Identifying opportunities, developing relationships and completing agreements that support the national and international new revenue models and new business objectives of Hurriyet Newspaper.- Influencing the activities of a diverse group of professionals (such as GSM operators, MVNO’s, distribution companies and creative agencies) and possessing an orientation to successful, on-time, on-budget project implementation.- Launched Huriyet Mobil brand - Mobilized Hurriyet Content… Show more - Identifying opportunities, developing relationships and completing agreements that support the national and international new revenue models and new business objectives of Hurriyet Newspaper.- Influencing the activities of a diverse group of professionals (such as GSM operators, MVNO’s, distribution companies and creative agencies) and possessing an orientation to successful, on-time, on-budget project implementation.- Launched Huriyet Mobil brand - Mobilized Hurriyet Content Services and the promo mechanics- Launched Turkey’s first mobile blogs with famous Hurriyet columnists- Launched MVNO Project in Holland (Hurriyet Mobil Holland) Show less

Managing marketing activities and creative agency processes of Akşam Newspaper: – Preparing annual plans – Coordinating Chief Editor & Business Side – Defining & managing promotions – Preparing & managing communication activities – Developing projects for ad.sales team

Managing marketing activities and creative agency processes of Güneş & Tercüman Newspapers: – Preparing annual plans – Coordinating Chief Editor & Business Side – Defining & managing promotions – Preparing & managing communication activities – Developing projects for ad.sales teamAs well as executing ABM task for Güneş & Tercüman, which are explained below, developing new projects for all of Akşam Media Group brands (Akşam, Güneş, Tercüman Newspapers, Alem & Platin Magazines)

700 hours of training:- Business Management - Communication & NLP - Macro Economy - Diction – Basic Accounting - Basic Law - Marketing Management - E-business - Financial Management - Statistics - Presentation Tech - Advertisement - Sales Techniques - Corporate Communication& PR - Strategic Management at Media – HR

Master Of Business Administration (M.B.A.), Mba

Econometrics And Quantitative Economics

Education record