A motivated and detail-oriented Junior Market Research Analyst passionate about providing valuable insights that inform strategic decisions. Experienced in interpreting and analysing data to drive growth for a beauty company and reduced operating costs by 15%. Performs well in fast-paced environments and can maintain professionalism and a friendly atmosphere. Able to learn skills very quickly. Seeking a position to apply my statistics background and knowledge of consumer behaviour and market trends in a rapidly expanding company that allows me to grow with it.
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Jr. Project ExecutiveIpsos Türkiye Apr 2024 - Sep 2024Istanbul, TürkiyeI carry out B2B, monthly, and periodic projects on a local and global scale with teamwork. understanding the market, determining the brand's place in the market, calculating mind share, understanding the brand at the point of converting awareness, usage, and usage into loyalty, finding the metrics that affect the category the most, identifying gaps in the market, conducting brand personality testing, evaluating advertising and communications, normalization analysis, visibility… Show more I carry out B2B, monthly, and periodic projects on a local and global scale with teamwork. understanding the market, determining the brand's place in the market, calculating mind share, understanding the brand at the point of converting awareness, usage, and usage into loyalty, finding the metrics that affect the category the most, identifying gaps in the market, conducting brand personality testing, evaluating advertising and communications, normalization analysis, visibility analysis.and translate all the results into a presentation with insight by brainstormingPreparing a questionnaireControlling the field and basesto control the focal pointAnalyzing data for presentationInterpreting data with various demographic breakdowns and metricscompare communication values with database Show less -
Marketing AssistantCarmen Beauty Saloon & Çat Kapı Doğaçlama & Lubunya Deprem Dayanışma Jul 2022 - Apr 2023Kadıköy, İstanbul, TürkiyeAssisted the Marketing Manager to maximise marketing research.Conducting primary and secondary market research to support the marketing team.Utilize different tools to analyse marketing and financial trends and suggested measures to improve business processes and reduce costs Responsible for collecting web analytics and reporting key findings.Redesigned data source trust hierarchy to improve the fidelity of data analysis Conducted keyword analysis to improve traffic quality… Show more Assisted the Marketing Manager to maximise marketing research.Conducting primary and secondary market research to support the marketing team.Utilize different tools to analyse marketing and financial trends and suggested measures to improve business processes and reduce costs Responsible for collecting web analytics and reporting key findings.Redesigned data source trust hierarchy to improve the fidelity of data analysis Conducted keyword analysis to improve traffic quality Engaged with target users to identify their needs, using data-informed decisions to iterate on solutions. Developed new buyer personas, segmenting marketing analytics to target them with new strategies. Show less
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Jr. Creative ReseacherFuturebright Group May 2021 - Mar 2022Levent/ IstanbulI worked in the quantitative research department. I took on the tasks of preparing questionnaires, field monitoring, data analysis, and then reporting. -
Project Manager AssistantDoğa Okulları Sep 2018 - Apr 2019Ataşehir, İstanbul, TürkiyeMonitored and documented the Erasmus+ project execution about stated objectives, timelines, milestones, and budgetary items.Provided administrative support to project coordinators.Coordinated and scheduled Agile meetings and other required meetings (including video conferences).Developed OKRs, actively monitored project progress, and increase efficiency and optimize processes.Developed project performance dashboards to track project progress and resources, resulting in a 20%… Show more Monitored and documented the Erasmus+ project execution about stated objectives, timelines, milestones, and budgetary items.Provided administrative support to project coordinators.Coordinated and scheduled Agile meetings and other required meetings (including video conferences).Developed OKRs, actively monitored project progress, and increase efficiency and optimize processes.Developed project performance dashboards to track project progress and resources, resulting in a 20% improvement in project management and coordination.Designed, created and maintained records of all student activities, progress, and practice exam scores using FileMaker Pro.Collaborated with students to effectively deploy project resources, leading to increase in student engagement.Planned events, booked conferences and meetings and facilitated team collaboration. Show less
Umut Parlak Education Details
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Statistics
Frequently Asked Questions about Umut Parlak
What is Umut Parlak's role at the current company?
Umut Parlak's current role is Statistics.
What schools did Umut Parlak attend?
Umut Parlak attended Mimar Sinan Fine Art University.
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