Una Bennett Email & Phone Number

Cork, Ie

The Courtyard, Carmanhall Road, Sandyford Business Park, Dublin 18, Ie

-Planned and executed a campaign with a wonderful Arachas, Ardonagh and Cancer Fund for Children team to raise funds for Rory's Miles for Mayo, raising funds for the charity and engaging employees throughout Ireland. -Leveraged existing sponsorships to gain more brand value for Arachas and sought out new sponsorships to fit Arachas value and goals.-Worked with the business to develop lead generation for insurance offerings to key targets.

The Courtyard, Carmanhall Road, Sandyford Business Park, Dublin 18, Ie

-Set up internal communications function within the business.-Managed with team key acquisition communications according to best in class methodology developed internally for audiences inside and outside the company.-Revamped company recognition program and applications for group recognition program.-Drove communications around D&I,Gender Pay Gap and Employee Engagement programs working hand in hand with HR.-Worked with brand ambassadors to make Arachas shine internally and externally and on charity projects to raise money for great causes.

Madrid, Es

-Successfully built an internal communication function from scratch in a startup division of 800 personnel.-Crafted and implemented specific external positioning plan for top executives, resulting in increased share of voice. -Developed and implemented employee engagement plans globally, doubling of engagement scores.-Coordinated a launch event for leadership of the unit, including leading sessions around strategy and innovations, resulting in very high ratings from management and attendees.-Delivered engagement, diversity and recognition programs, resulting in increased eNPS.-Delivered continuous improvement and agile transformation, including providing support for strategic communications for the move to agile working.-Led an internal strategy think tank, with key output of next year's strategy and its dissemination to employees.-Maintained strong stakeholder relationships, including working with Marketing on new brand launch and managed production of a series of executive communications as part of the campaign, including external materials.

Madrid, Es

-Coordinated the setup of global marketing organization from project to line management and successfully launched a new solution with a brand campaign across all channels, achieving all campaign KPIs.-Led marketing stream for bids for corporations with > €10 million travel spend across multiple buyer personas (finance, procurement, HR) and sales stages, contributing to the signature of 22 deals in 2018, comprising of leading corporations from different verticals. -Coordinated and delivered a thought-leadership project with London School of Economics (LSE) that resulted in over 1K downloads and 200 leads and won company’s best integrated digital campaign worldwide.-Managed relationships with creative agencies and internal PR team regarding key messaging and external positioning for the launch of new self-booking solution with brand campaign across all channels, achieving positive feedback on launch and positioning. -Responsibility for internal communications, including onboarding programs, setting up of new internal channels such as Yammer for the unit as well as creating and implementing a content calendar.

Madrid, Es

-Recruited and led a talented team of marketers based out of office in Madrid whilst remotely managing a network of Marketing Directors across EMEA.-Successfully launched a Top Customer Program for large global travel agency to support sales in upselling and growing customers, resulting in an increased share of wallet with those clients of 20%. -Oversaw the launch of a Win/Loss methodology that enabled the company to focus on the right account and shorten time from first contact to contract signature. -Successful leadership of long-term vision think-tanks and cross-functional planning processes and research Instigated actions in internal change management program that increased employee scores by 40%, including unit charter, recognition program with awards and internal event.

Madrid, Es

-Provided leadership to a new team of 40 including Product Managers, Value proposition specialists and content creators, with high engagement scores.-Developed and executed end to end marketing campaigns to increase adoption of existing products that achieved revenue targets.-Recognised as company spokesperson and representative with key trade media and at industry events, resulting in media interviews and targeted share of voice for the UK company, which became 1 in the market that year.

Madrid, Es

I planned and executed key strategic internal and external communications around strategic airline deal, led research on quantifying value of offer in Poland and Saudi Arabia, managed key customer events for prospects and customers and presence at key trade fairs throughout the region.

Madrid, Es

During this period, I managed PR for the e-commerce business unit , the DACH and APAC region involving the sourcing of and coordination of lead PR agencies, press trips and sourcing of speaker opportunities, all resulting in more coverage for Amadeus and supporting the business objectives.

I designed and set up a new digital presence to position the property, ran campaigns with US travel agencies to address falling guest numbers, brokered deals with European tour operators to develop business further and devised packages to attract individual guests.

Education record

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Postgraduate, Hotel And Tourism Management

Ba, International Marketing With German And Spanish