Experienced marketing professional with a specialization in digital and e-commerce. I love building online experiences and digital infrastructures that supports them.
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Product Insights And Strategy LeadZoomchartsLatvia -
Vp Of Product ClusterZoomcharts Mar 2023 - Present -
Marketing And E-Commerce ManagerZoomcharts May 2019 - Mar 2023Riga -
Head Of Marketing | Business Analysis, Product DevelopmentDirect Mortgage Capital Jsc Dec 2017 - May 2019LatviaMember of the core team, managing process automation and web application development projects, collecting business requirements, delivering work orders to IT and testing developed functionality. Responsible for establishing marketing and sales operations, developing and bringing to the market B2C brand and ensuring the best online mortgage lending experience for customers.*Ongoing development of company’s core systems and web applications, including: - System and business process analysis - Collecting business requirements across departments - Drafting system requirements - Designing user cases, process flows, wireframes - Testing and acceptance of developed functionality*Development of Big Data products for banks and realtors - Data extraction, quality evaluation, analysis and visualization - Data dashboard prototype development*KPI framework development and implementation*B2C market research and brand development *Digital-first marketing strategy development and implementation*Weekly reporting, data analysis and visualization*Development and administration of company’s websites*Online campaign performance and user behavior tracking -
Marketing Manager / Marketing Specialist | Web Development, Product DevelopmentTilde ~ Jan 2016 - Dec 2017Riga, LatviaManager of marketing department, responsible for providing marketing and product development support for 4 local and international business lines. Managing multiple website development projects and expanding internal digital marketing infrastructure.*Engaging business lines to gather business and technical requirements for marketing and web development projects, establish project scope and negotiate budget*Developing project documentation, user stories and wireframes*Visual prototyping for machine translation, virtual assistants and other language technology products.*Communicating requirements to web designers, developers, UX specialists *Testing and acceptance of the work products*Carrying out user research and user acceptance via surveys and focus groups*Assisting business lines in market research and product development, developing product marketing strategy*Coordinating marketing activities and budget across product portfolio. Managing PR and marketing campaigns. -
Head Of Marketing And CommunicationsRtu Riga Business School Sep 2014 - Jan 2016Riga, LatviaMarketing team lead in charge of student recruitment, PR and marketing activities for all 3 business degree programs- Setting marketing and communication strategies for BBA, MBA and Executive MBA education programs- Planning PR and Marketing campaigns- Organizing student recruitment process- Assisting with internal process automation and CMR system implementation -
Librarian / Library ManagerRiga Business School Jan 2011 - Jan 2016Riga, Latvia- Oversee and manage the organization and operation of the Library- Purchasing of new information materials according to public procurement procedures- Organize trials for new electronic resources- Negotiate terms of agreement with publishers and content providers- Drafting of agreements and other legal documents- Organize training for students and instructors- Maintain open membership and communication with professional organizationsHighlights:- Transition to e-book purchasing model saving up to 30% costs on textbook purchases.- Implementation of an e-book platform, including setting up a provider network and integrating an e-book delivery platform in the MOODLE e-study environment. -
Bba Student AdviserRiga Business School Apr 2014 - Aug 2014Riga, Latvia- Promoted to Head of Marketing and Communications after 5 month -
E-Resources Working Group CoordinatorThe Association Of Academic Libraries In Latvia (Lataba) Jun 2012 - Jan 2016Riga-Organizing experience exchange events for LATABA members-Managing LATABA webpage
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Board MemberThe Association Of Academic Libraries In Latvia (Lataba) Mar 2011 - Mar 2013Riga
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Information Center ManagerEducationusa Network May 2012 - Jan 2016Riga, Latvija- Advising students about study opportunities in the USA- Organizing group advising seminars, events, video conferences and fairs- Managing center's webpage- Managing center's social media- Giving presentation to students, parents, partnersLargest projects:- Development of new EducationUSA website- EducationUSA Baltics Fair in Riga, October 2014- EducationUSA Day, videoconference, November 2014- Alumni Fair, November 2013 -
LecturerNational Library Of Latvia Aug 2014 - Dec 2015Riga, LatviaTeaching 2 courses at LNB Training Center for academic and public librarians:1) Library Marketing2) Acquisition of E-Resources -
LibrarianUniversity Of Latvia Feb 2008 - Jan 2011Riga, Latvia- Received promotion after the first three month of employment.
Una Kosīte Education Details
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Marketing/Marketing Management -
Tourism Management
Frequently Asked Questions about Una Kosīte
What company does Una Kosīte work for?
Una Kosīte works for Zoomcharts
What is Una Kosīte's role at the current company?
Una Kosīte's current role is Product Insights and Strategy Lead.
What schools did Una Kosīte attend?
Una Kosīte attended Latvijas Universitate, University Of Latvia.
Who are Una Kosīte's colleagues?
Una Kosīte's colleagues are Sabine Jegi, Aleksandra Ribaka, Kristaps Apsusals, Adelīna Melbārde, Eižens Slava, Sandis Deksnis, Olga Skuja.
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