Celer Network is building a skill-based gaming platform while leveraging the blockchain layer-2 technology that enables faster and more reliable transactions. My responsibilities do include but not limited to:* Oversee the User Acquisition team while building the infrastructure from the ground that includes attribution, creative marketing, channel partnerships and UA processes.* Oversee the Life-cycle marketing * Oversee the App-Store-Optimization efforts * Devise and execute the product-market fit* Oversee the key marketing partnerships including AppsFlyer and AppAnnie

- Joined as a Senior Manager looking after the Ad Networks channel. Shortly after identified and led the launch of Re-engagement and Apple channels. Hired 2 new UA members while drastically scaling up the ROI-positive investment in these channels.- Took over the Google UA channel and oversaw 2 additional analysts and 1 consultant while restructuring the campaigns and bidding strategy which enabled Google as a leading channel for both spend and performance.- Took over the Facebook UA channel and oversaw 2 additional analysts and 1 UA manager- Got promoted to Head of UA position and oversaw a UA team of 11 of all the UA channels including Facebook, Google, Networks, Apple and Re-engagement- Led and executed the efforts against mobile UA fraud which resulted with $MM+ savings and improved the user acquisition performance in major channels- Hired and ramped up 8 new members of the UA team- Led and executed the efforts in re-defining the attribution approach in media buying towards new user acquisition and engagement- Launched internal processes in an effort to improve the operational efficiency on monthly budgeting, invoicing, dynamic budget allocation and onboarding new partners

- Devised go-to-market strategy- Executed upon penetrating the business in 2 key target areas: Gaming and Asia- Launched the Asia operations and hired the team- Hired/Mentored/Trained new team members

Google Play Scaled BD Team for Games

Google AdMob

Google AdWords