Lydia Fiedler Email & Phone Number

Austin, Texas Metropolitan Area

I am the Community and Site Manager for Splitcoaststampers - the world's largest stamping community, with more than 400K members. In addition to generating compelling site content & creating specific seasonal campaigns, I focus site resources on engaging users to share their own content both in our gallery of nearly 2 million images, and in our forums in the form of product information and tutorials.I moderate all users & content in the community and run a team of volunteer moderators to maintain the spirit and culture of the community. I provide technical support to users in a variety of mediums and work with developers on repairs & enhancements for the content platforms we use daily: VBulletin, Expression Engine, WordPress, PMachine, Exact Target & PhotoPost. I manage, troubleshoot, test and report software bugs, malware and outages, and use JIRA, Confluence, Fortitoken and other tools to do so.I manage social media content & community for Twitter, Instagram, Pinterest and Facebook, design on-site and live events and related promotions and support and provide customer service to the community. The social media campaigns feature community generated content and drive traffic back to the site. Both the Twitter and Facebook campaigns have resulted in a significant increase in both the social media audience size and traffic to the main site.I attend industry events on behalf of the community, including planning, designing, marketing and working in our show booth at the CHA/AFCI/Creativation trade and consumer shows, where we connect with existing and potential advertisers for the community.I select designers for our site design team & manage the team of 12 designers to create a gallery available only to paid subscribers of the site.I construct and distribute a weekly newsletter for > 600K subscribers (double opt in). I monitor deliverability, open rates and other critical metrics and adjust accordingly.

Austin, Texas, United States

Operations administration - inventory reconciliation, purchase order administration, retail/wholesale administration, data management.

Austin, Texas Metropolitan Area

I create email marketing campaigns for several manufacturers in the craft industry, creating compelling copy to increase conversions.

Social media manager for Splitcoaststampers

Vancouver, Canada Area

Share the HootSuite community culture at social media events, interface with users, share feedback from users with HootSuite support staff and act as local liason between users and HootSuite staff.

Manage curation team through projects for assigned online retailers.Develop comprehensive curation guidelines based on customer inputs for desired attributes.Work with Client Services to clarify data strategy for each client, category and attribute.Create constrained lists of acceptable attribute values; make suggestions for appropriate attribute types and lists of values.Plan curation strategy for maximal efficiency and minimal labor cost.Assign and manage new category curation and updates to existing categories through the Curation and QA process, planning for curator schedule capacity and reporting progress to management.Identify and resolve data input inconsistencies. Provide feedback to curators during the project to ensure timely resolution of issues.Prepare completed curation data for import into implementation system.Provide in-person and remote training for new curators, and continuous feedback and training resources for all curators.Work with Engineering to test and refine requirements for Content Management System.

ARTisan and Product Education Specialist at ShinHan Art

Construct social media strategies for clients of the image intelligence product to maximize the potential for conversions.*Startup company - closed in 2013.

Planning, sales and coordination for fundraising events for the Be an Artist program.

At Nirvana Systems, I was responsible for all facets of product marketing for multiple technical analysis and stock trading software packages. This includes direct mail, PR, Advertising, seminars, web marketing and graphic design, heavy lead gen, viral marketing and media buys. Tasks included:-Lead 3 day training seminars for users of VisualTrader real time stock trading software-Design and present new product information to Nirvana Club members at annual meeting-Beta test products under development and help develop software features-Record screencast videos of technical software tutorials, stock analysis and marketing messages-Analyze live stock market data and broadcast live stock alerts to real time users-Design, implement and launch marketing site for the My PTA product-Provide ongoing support to My PTA customers and coordinate feature requests with developers-Design direct mail campaigns, social media campaigns and email campaigns for assigned productsincluding Twitter, Facebook and Blogger posts-Purchase media for sales seminars - radio and print-Conduct market research and demographic surveys to target marketing messages-Compose and distribute press releases for all new product releases

I began in Accounts Payable as a temporary, and in 1993 moved into Operations Development where I conducted training classes, customized COINS software using Progress programming language, wrote process documentation and traveled to branches to do process improvement work in operations. In 1998 after completing my MBA, I joined the Board of Directors and founded the company’s HR Department, building a training and development staff, managing payroll and benefits and handling dispute resolution with the NLRB and other outside agencies. During this time I won the President’s Award (2004) for the development of a new employee orientation program, which I taught nationwide to hundreds of new employees. I received a second President’s Award for enrolling our company in, and winning, state wide Best Place to Work Honors. (2005) I was solely responsible for all corporate communications, and public relations in each of my assigned positions. Managed an annual holiday event for 700+ employees and their families and was responsible for all event planning services, contracts, communication and event and set design. In 2006, I became the company’s Director of Marketing and Public Relations, responsible for strategy and innovation in the creation of a marketing plan for both our companies - American Light and Design Electric. I created marketing materials, conducted direct mail campaigns, successfully secured feature articles in major trade magazines, managed internet marketing and produced all external and internal corporate communications, newsletters, advertising and promotions. I have extensive experience with the pre-sale, RFP and account management of Fortune 500 National Accounts.

I was a teaching assistant for Czech Language courses under Hana Pichova, and a grader for Actuarial Studies under Jim Daniel during my Master's program at UT.

Mba, Marketing/Business

Ma, Slavic Linguistics

Ba, English, Russian Studies

Charles Ellis Caldwell Prize in English