Burcu Ungor Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

Turkey

• Responsible from P&L, revenue and market share for interactive TV category in Samsung Turkey.• Determine strategies to gain market share and open new areas to contribute the expansion of the market.• Find and create business opportunities with extensive expertise in client needs analysis through a consultative approach on hardware and solution needs.• Orchestrate cross-functional teams, solution and business partners, System Integrators in designing, executing and reaching desired results.

Istanbul, Turkey

• Lead and manage business targets of mobile, digital signage, IT product range and solutions.• Engage with C-Levels and develop business opportunities.• Coorporate with System Integrators to provide end to end solution to customer needs.• Create proper funnel structure and channel partner management.

• Manage 79 people consisting of account manager, supervisors and field sales merchants.• Orchestrate sales and marketing teams to implement sales activity plans and reach targeted results.• Create and execute retail strategy by fortifying instore presence. Establish well organized BTL assets for increasing brand awareness and customer preference.Organize specific channel oriented events,fairs and incentive trips.• Periodically develop special promotions and campaigns to increase shelf share and market share.• Prepare channel specific product roadmap and product mix and deliver proper line up according to the historic data and shopping behavior.• Analyze market research data and take relevant actions to improve the outstanding performance.

Responsible for all Sony consumer electronics products to Pan European Accounts in the domestic market.• Manage 25 people consisting of account manager, supervisors, field sales merchants.• Establish yearly contracts with partners covering annual commercial conditions and budget targets in all product categories.• Develop strategies to reach turnover and market share targets and in-store presence objectives.• Execute local inititatives and campaigns by utilizing consumer insight and competition benchmark.

Responsible for sales of handmade glasswork to Scandinavian region.

• Develop and strengthen relationships with current and potential customers in Europe.• Determine sales and marketing policies for target market, partners, product range and establish country specific price structure.• Create solutions to customer problems at every stage of customer/client journey. Work in close cooperation with R&D, Product Management, QC, After Sales Service and Logistics• Guide product management for prospective product range based on market trends and customer insight• Responsible for a budget of 70 mil Eur.

• Coordinate production and international sales departments.• Monthly analysis and reporting of country specific status to top management

• Make researches on relevant industy, analyze data and create executive reports.• Work closely with C level management and prepare strategies according to technological developments.• Instruct all company departments to prepare their annual roadmap accordingly.