CEO of the peak industry body for turf management in Australia, the Australian Sports Turf Managers Association (ASTMA)Formed in 1981 (as The Australian Golf Course Superintendents' Association (AGCSA)), to further the profession of sports turf management. Since that time, the association has grown steadily in size and now represents over 1,500 members from all states of Australia, New Zealand and the Asia-Pacific region.As the peak industry body for Sports Turf Management in Australia, the Australian Sports Turf Managers Association works to improve the knowledge, welfare and professional standards of its members and other industry professionals as well as the production of quality turf facilities for Sport & Recreation in Australia. Association functions include:- Providing support and member services to Sports Turf Managers, including Golf Course Superintendents, Sportsfields, Stadiums, Racing, Grounds and Maintenance staff in the provision of quality and sustainable playing surfaces for the Sport & Recreation industry- Facilitating the annual Australian Sports Turf Management Conference and Trade Exhibition;- Providing Sports Turf research, diagnostic services and technical advice;- Publication of Australian Turfgrass Management Industry Magazine;- Administration of the National Sports Turf Management Industry Awards- The staging of national turf management Education Events, Seminars and workshops;- The development and administration of the Industry Certification Program for sports turf management professionals;

The Australian Golf Industry Council (AGIC) was established in late 2006 to provide a forum to help unite the industry on agreed industry wide initiatives.The current strategic focus areas of the AGIC are government relations and drive strategic collaboration across the industry, with Objectives to: - Support and promote the golf industry and the game at all levels- Develop the golf industry workforce and improve the appeal of pursuing a career in golf- Advocate and represent the interests of the golf industry to governments and other relevant bodies- Develop a collaborative approach to making the sport more accessible and inclusive with a focus on junior and female participation and vocational pathways- Undertake industry research and industry projects- Oversee the long-term development and sustainability of golf in Australia

Responsible for developing and executing Strategies and Operational objectives, to improve Organisational short and long-term Performance, Productivity and Growth. Oversee the production of multiple Sports, Health & Lifestyle Brands across both Traditional and emerging platforms - including Print Magazines, Digital, Apps & Social.Ensure consistent, profitable growth in Revenues, Acquisition, and new Media environments through effective planning, recruitment and management of all Sales, Marketing, Editorial, Creative & Production, Digital and HR & Finance departments.

The Sales Operations Manager is responsible for all aspects of Sales, Support and Sales Operations. Working cross functionally to ensure company and department objectives of Revenue, Customer, EBIT, Performance and Quality are met. The primary point of contact for the Sales Teams, Professional Services, Marketing, Finance and other departments. In addition, the role is also responsible for Sales Targeting, Customer Experience, Forecasting, Analytics, Productivity, Quality, CRM maintenance and other Operational functions.

Managing a 150+ seat Call Centre, including Sales Performance, New Business Acquisition, Resource planning, Recruitment and implementing call centre Sales, Revenue and Customer Experience Strategies Delivering on performance targets for Revenue, Quality, Product Performance, Retention and Sales Effectiveness. Management of the Sales Management team, to improve Communication, Coaching, Career Development, Recruitment and Sales Performance

Leading the Go To Market team, tasked with creating and deploying a GTM framework that provides a blueprint for propositions launches, Remuneration, Canvass Management, Reporting, Territory Management and Sales Targeting. Responsible for taking the Brand and Business propositions to market and ensure commercial execution. Review and Analysis of best-in-class Sales Strategies, Value Proposition, Communication and Brand Value approaches in the Advertising and Marketing industry. In conjunction with Competitor and Industry Analysis to determine effective Sales and Product Strategies.

Research businesses, industries, and competitors for multiple work streams using a comprehensive and self-directed analytical approach, to construct financial and statistical models that incorporate industry standard information sources, valuation methods, and statistically relevant data.Partnering with cross-functional team members to ensure timely and accurate analysis delivery – initially and throughout projects. Prepares and oversees project plans, objectives, and deliverables, partnering with Business Leaders, Managers, Executive Team to determine Strategic direction of Brand or Business.

Responsible for obtaining Sales Revenue results through the sales team by developing the team through motivation, Coaching, Skills development and product knowledge.Manage the sales team on operational performance, streamlining processes and systems wherever possible, and advising senior management on maximising business relationships and creating an environment to increase Sales Revenue and Customer Satisfaction.

Responsible for Planning and Implementing Sales, Marketing, Research and Product development programs, both short and long term, targeted to drive increase in Brand Awareness, Sales Revenue, Market Share and capture new & emerging Markets. Developing and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services. Develops and manages sales/marketing operating budgets, and Planning all advertising and promotion activities including print, online, electronic media, and direct mail. Responsible for all design and implementation of market research activities, adjusting marketing strategy to meet changing market and competitive conditions.