Upanya Singh Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Driving Program Management for Amagi Thunderstorm, Amagi Analytics, and 3 more products1. Led and presented the weekly & quarterly OKR updates on five streaming TV products to the management and the leadership (CXOs)2. Defined Quarterly Roadmaps with the Product team in liaison with the Engineering team and facilitated the feature development by enabling cross-team communications (with Customer Success, Onboarding, Support, Marketing, Ad Operations, and other Product teams) and… Show more Driving Program Management for Amagi Thunderstorm, Amagi Analytics, and 3 more products1. Led and presented the weekly & quarterly OKR updates on five streaming TV products to the management and the leadership (CXOs)2. Defined Quarterly Roadmaps with the Product team in liaison with the Engineering team and facilitated the feature development by enabling cross-team communications (with Customer Success, Onboarding, Support, Marketing, Ad Operations, and other Product teams) and timely closures of deliverables3. Set up the sprint process for the engineering, QA & DevOps team of five products, following Agile methodology implementation including scrum meetings, demos, backlog groomings, and retrospectives4. Streamlined the release and deployment process for the products5. Managed the rollout, product launches, and subsequent channel migrations in SSAI (Server Side Ad Insertion) and Ad routing products6. Point of contact for customer support issues for 5 products, helping with initial scoping, SOP documentation leading to issue resolution and reduced escalations7. Helped in the categorization of the customer and internally reported issues and bucketed them in order to identify key product areas causing maximum issues8. Created product documents (such as product datasheet, configuration doc, user manual, high-level architecture diagram, feature-parity, FAQ) and training videos for internal and external consumption helping new employees to grasp the tech know-how; Also mentored management interns 9. Streamlined QA process using AIO tool for test case management and execution; reviewed and aided with overall coverage for test cases; Helped with knowledge dissemination to QA10. Prepared requirement specifications for a few features arising out of customer requirements Show less

New Delhi Area, India

Brand Awareness through Strategic Marketing Campaigns to drive sales Defined and targeted Buyer Persona in an inbound manner by analyzing sales, brand funnel, and tracking consumer behavior and created ads specific to different buyer journey stages to increase the brand awareness of the organization. Also generated leads and converted several HNI and other customers through offline sales channels.The digital platforms covered were Facebook, Twitter, Instagram, LinkedIn for… Show more Brand Awareness through Strategic Marketing Campaigns to drive sales Defined and targeted Buyer Persona in an inbound manner by analyzing sales, brand funnel, and tracking consumer behavior and created ads specific to different buyer journey stages to increase the brand awareness of the organization. Also generated leads and converted several HNI and other customers through offline sales channels.The digital platforms covered were Facebook, Twitter, Instagram, LinkedIn for digital marketing, and Google for SEO and SEM. The various tools used to analyze the customer trends and the impact of marketing efforts were Hotjar, Google Analytics, Facebook Campaign Manager, etc. Extensive Keyword research was carried out using Google Search Console. Show less

Data Science & Analytics with Managerial Applications Applied basic concepts of Data Analytics, statistics, and econometrics to solve Harvard Business School cases and implemented the same in a Capstone Project based on Data Analytics using R Programming

(Formerly Part Of Indiabulls Group) Gurgaon, India

1. Worked on Descriptive and Diagnostic analytics, Sales forecasting, and Sales trend analysis of Trading Partners which involved deciphering heaps of data, and churning out meaningful insights after analyzing the data to help assist stakeholders in making data-driven decisions.2. Handled Managed Care and Customer Operations and Tracking System for a global multinational healthcare & pharmaceutical company.3. Contributed to the analysis and processing of financial transaction documents.… Show more 1. Worked on Descriptive and Diagnostic analytics, Sales forecasting, and Sales trend analysis of Trading Partners which involved deciphering heaps of data, and churning out meaningful insights after analyzing the data to help assist stakeholders in making data-driven decisions.2. Handled Managed Care and Customer Operations and Tracking System for a global multinational healthcare & pharmaceutical company.3. Contributed to the analysis and processing of financial transaction documents. Had mail-to-mail interactions with vendors over reports timely.4. Worked along with business requirements, understood process workflow through Business Process Documents associated with each process, and helped in updating BPDs. 5. Developed an internal hub (web application) for the team easing quick accessibility with all the information, tasks, deadlines, documents, and different processes available to fetch at the same place ensuring data integrity and security. Show less

Executive Management Development Programme, Product Management

Professional Certificate Programme in Product Management

Master Of Business Administration - Mba, Marketing, Cgpa 8.20/10.00

Activities and Societies: Handling core placement activities such as conducting CV sessions for 150+ students, lead generation.

Bachelor Of Technology - Btech, Computer Science, Cgpa 7 (75%)

Activities and Societies: Published International Conference Paper in IEEE; Content Creator at ThinkFilms; Event Volunteer.

Indian School Certificate (Isc), Computer Applications, 10Th: 85.43%, 12Th: 82.67%

Activities and Societies: School Captain; Represented School, ASISC U.P. & U.K. Zonal Level Declamation Competition, 2010; Winner.

Indian Certificate Of Secondary Education (Icse)