An experienced media marketing and consumer products professional with over 10 years of building brands, formulating winning strategies and accelerating nascent businesses.Starting with the brand marketing team at MTV India back in 2007, I learnt the ropes of the business on the job. During the 7 years I worked on the marketing team at MTV, I helped build the brand’s equity in India through strategic brand campaigns and multiple genre-breaking show launches that successfully increased brand engagement, footprint and consideration with the audience.My grasp of the brand and knowledge of the youth consumer business - backed by research and first-hand experience with fans and consumers - led me to build the licensing business for MTV, VH1 and Comedy Central in India. I worked for 4 years double-hatting as a Business Lead and Marketing Head for the Licensing and Merchandising business of Viacom18, leading a high performing team and overseeing 5 Viacom18 Brands with over 15 IPs.