Handling an annual business of approx NPR 1500 Crs. Leading the Beverage & Personal care Business along with the Nepals largest noodle brand Wai Wai. Leading innovations and NPD business to add on to the revenue of the company.

Digital Transformation in the sales Responsible for Sales function in GT and new age channels.Trade Marketing and Capability enhancement for the organization.

# Responsible for achieving Brand P&L.Develop Brand strategy, Architecture and manage product portfolio, thus outpacing industry growths # Formulating 360 media planning encompassing ATL, BTL interventions, investments into digital media, consumer promotion, retail activation etc.# Responsible for New Products conceptualization to Launch. Localized brands based on local insights. "Prostyle" a men's hair care range and "Burrst" refreshing drinks launched exclusively in Nepal.# Market Research

Currently heading the Sales of All Divisions for Nepal.Leading a team of 2 RSMs, 7 TMs, 1 Trade Marketing Manager, and 30 Sales Officers. 47 outsourced ISR/merchandisers.

• Established corporate goals and developed business plans in order to achieve goals• Prepared short term as well as long term budgets in order to meet targets• Contributed in creating appropriate S&D model and determined channel/town level potential for current and future business growth in the region • Developed and executed Trade marketing initiatives in coordination with DILTM cell, Marketing and ASMs

• Lead and develop a team of sales managers • Drive and ensure execution of all sales and marketing initiatives• Work with Area Sales Managers to ensure Dabur wins at the outlet• Work with Customer Activation team to ensure execution excellence of all activities at the outlet level

• Sales & Distribution management for a portfolio consisting of 200+ SKUs• Sales forecasting & planning at SKU level• Team motivation to ensure business objectives are met• Acquisition and retention of effective channel partners to ensure sustainable growth and effective distribution

Established and Headed the Gorakhpur Branch with an turnover of INR 13.00 crs pa.

Sales and Distribution Management in Varanasi, Allahabad and adjoining area.