Overseeing business development, P&L management, sales & marketing strategies for dry mix products and construction chemicals Developing and executing a roadmap and route-to-market marketing plan, including promotional and retail field marketing strategies Managing timelines, budgets, and deliverables of the marketing plan in collaboration with internal and external stakeholders Evaluating market trends, identifying high-potential products, and formulating business development plans Developing pricing strategies based on market segments and customer categories, and managing pricing policy and margin management Developing a retail distribution plan to support the promotion of new products through channel partners Planning and executing programs to spread awareness of dry mix products and construction chemicals among market influencers Leading the identification and sourcing of materials from reputed vendors, ensuring proper quality checks Collaborating with R&D teams to develop innovative dry mix products and construction chemicals, ensuring a competitive edge in the market

Led business development from B2B segment by promoting and creating awareness of the Grey cement based dry mix products. Led business development efforts for construction polymers and dry mix products Developed a distinct and value-based product positioning strategy and creating brand equity for new products Helped various cement companies to expand their business from cement to value added products business. Developed various distribution plan to support the promotion of new products through channel partners

Managed P&L for adhesives and solvent cement product portfolio, achieving multi-fold revenue increase. Developing and implementing product go-to-market plans, including core positioning, messaging, and segmentation Developed sales support tools and promotions to encourage customer base growth Defined the marketing mix appropriate for product/channel and setting the sales plan and process Developed the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan. Managed preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production and operation to ensure supply timeline.

Looked after Concept selling of Wall Putty and other white cement based products in North, Central & West india including 16 states of India.- Sales and Marketing: Running sales & marketing operations, increasing sales growth and driving sales initiatives in order to achieve business goals. Identifying prospective clients, generating business from the clientele, thereby achieving the business targets. Business Development: Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share. Identifying & developing new streams for revenue growth and maintaining relationships with customers to achieve repeat business.  Extended Channel & Distribution Management: Recognizing & establishing financially strong and reliable extended channel partners (Applicators & Contractors) for deeper market penetration. Providing training & direction for ensuring quality performance.  Customer Relationship Management: Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms. Attending to clients’ complaints and undertaking steps for effectively resolving them. Interacting with the customers to gather their feedback regarding the product satisfaction.  Team Management: Mentoring, training and development of the field functionaries to ensure the sales and operational efficiency. Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members.