Ulrik Petersen Email and Phone Number
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Senior marketeer (M.Sc.) with vast experience in the consumer electronics industry, with a career span from on-the-floor retail through purchasing to heading the largest categories for one of the best known brands on the globe.In parallel I have worked on projects to improve working processes in and between sales and marketing departments, optimising and simplifying business planning, pricing, forecasting, reporting and meeting structures.My particular strengths are in understanding the product, the retailer, the consumer, my company and their roles in optimising the business. I have a strong analytical mindset and an ability to break down complex issues into workable actions, communicating in clear text to large and small audiences.
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Senior Manager, Sales And Marketing Strategy And PlanningSony EuropeZürich, Zh, Ch -
Senior Manager, Sales/Marketing Strategy & PlanningSony Europe Apr 2018 - PresentWeybridge, GbResponsible for developing and maintaining business processes at Sony CH/AT, creating a consistent approach in the way of working in and between the Sales and Marketing teams. Responsible for improving the product forecasting process to driver higher accuracy in the planning.
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Project Lead, Switzerland & AustriaSony Europe Jul 2017 - Mar 2018Weybridge, GbLeading the transition project from country-based to regional marketing for Switzerland and Austria. Focus on improving business planning, working processes, reporting and inter-departmental collaboration. 50% role on business trip basis.
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Senior Manager, Sales & Marketing StrategySony Europe Oct 2015 - Mar 2018Weybridge, GbResponsible for developing and maintaining business processes at Sony Nordic, creating a consistent approach in the way of working in and between the Sales and Marketing team. Responsible for improving the product forecasting process to driver higher accuracy in the planning.
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Senior Marketing Manager, Home Entertainment & SoundSony Europe Jul 2012 - Sep 2015Weybridge, GbSenior responsibility for the entire marketing mix across the Nordic region for Sony's audio-visual categories (TV, video, audio and accessories), leading a team of five category product managers. Responsible for networked services business development and partner management.
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Senior Marketing Manager, Strategy OfficeSony Europe May 2010 - Jul 2012Weybridge, GbHead of Strategy Office. Responsible for business planning, marketing process, transformation and Business Development. Member of Sony's European product development taskforce in the TV and video categories.
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Senior Marketing Manager, VisualSony Europe Apr 2009 - Apr 2010Weybridge, GbResponsible for the visual products (BRAVIA TV, Home Video) business in the Nordic and Baltic region. Leads as team of seven marketing professionals and one digital TV engineer across the region. Key responsibilities are business planning, product positioning, distribution and pricing.
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Marketing Manager, VisualSony Europe Aug 1997 - Mar 2009Weybridge, Gb
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Product ManagerCompaq Computer Corporation (Aquired By Hewlett-Packard) Feb 1996 - Jul 1997Product Marketing responsible for Presario Consumer PC range. Also conducted troubleshooting of software builds over three periods while located in Houston, TX. -
Product ManagerExpert As May 1994 - Jan 1996Hagan, NoCategory management for Mobile phones and PC. -
It AdminFirst Investment Partner A/S Sep 1992 - Apr 1994
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Marketing CoordinatorUnitek A/S Jun 1989 - Aug 1992
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Marketing CoordinatorScansan A/S Mar 1988 - May 1989
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Sales AssistantDina Micro A/S Sep 1987 - Feb 1988
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Sales AssistantExpert Rudkøbing A/S Nov 1982 - Jun 1987
Ulrik Petersen Skills
Ulrik Petersen Education Details
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Sony Leadership Development ProgrammeChange Leadership -
Copenhagen Business SchoolBusiness Economy
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Roskilde UniversityBusiness Economy
Frequently Asked Questions about Ulrik Petersen
What company does Ulrik Petersen work for?
Ulrik Petersen works for Sony Europe
What is Ulrik Petersen's role at the current company?
Ulrik Petersen's current role is Senior Manager, Sales and Marketing Strategy and Planning.
What is Ulrik Petersen's email address?
Ulrik Petersen's email address is ul****@****ony.com
What schools did Ulrik Petersen attend?
Ulrik Petersen attended Sony Leadership Development Programme, Copenhagen Business School, Roskilde University.
What skills is Ulrik Petersen known for?
Ulrik Petersen has skills like Product Management, Consumer Electronics, Product Marketing, Business Development, Business Planning, Product Development, Management, Marketing, Marketing Management, Account Management, Forecasting, Pricing.
Who are Ulrik Petersen's colleagues?
Ulrik Petersen's colleagues are Arun Kumar, Manish Shukla, Eric Ganshaw, Lisa Babcock, Prashant Thakur, Lorri Zimmerman, Endo Kazuo.
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