Upinder Saini Email and Phone Number

Device portfolio with $3B P&L; Value-added services with $1B+ P&L • Team of 75 • $145M CAPEX • Reported to President• Architected product strategy grounded in customer insights to turn-around premium Rogers brand, led launch of Canada's first Unlimited Data, 5G services, Device Financing & Leasing solutions to propel Y/Y revenue +8%, EBITDA +9%, Rogers brand customer mix +40%. • Created strategic plans to revamp device partnerships (Apple, Samsung, Google etc.) with focus on mutual commercial growth, new business models (Residual value program, trade-in), innovation and improved portfolio management; implemented integrated planning process, QBR’s, and KPI/insights driven business management. • Led content and services strategy, identified and created innovative commercial models and business cases to differentiate customer value propositions by fostering mutually beneficial partnerships with Apple (music, apple care, etc.), Disney etc. • Established product and device function as a fun and career enriching team, consistently achieved best in class team scores; engagement 91%, collaboration 84% and inclusion index 89% in the latest team survey.

Led $850M+ P&L for the value-added services portfolio • Team of 50 • $70M CAPEX• Reversed declining data usage revenue, by generating $110M in revenue from self-serve data top ups. Applied analytical insights to improve VAS portfolio lifecycle management and enhance customer journeys. Overachieved revenue and customer metrics.• Increased digital service mix by 30%, moved low-touch service journeys such as prepaid top-ups, data boost, etc. online and created perks program called “Fido Xtra”. Resulted in 34% increase in Fido app penetration.

Accountable for product vision to overhaul customer experience, $500M P&L, $50M CAPEX. Team of 30• Championed Rogers 3.0 strategy. Transformed culture, triggering a 28% increase in collaboration, 18% higher leadership effectiveness, and 20% greater employee engagement. Fostered a culture grounded in open, honest, transparent, collaborative leadership.• Built the crown jewel of Rogers brand, Roam Like Home, +15 points NPS, 95%+ adoption. Embarked on customer-first culture. Led Spotify, Game center for NHL, etc. partnerships. First positive revenue growth in years; 1.8% on $5B revenue. • Drove industry critical programs like Rich Communications Services (RCS) to manage dis-intermediation of revenues by OTT players. Led alliance across major industry players and device partners to enable RCS

Led North America’s first converged team of 110, to deliver seamless experiences across Wireless, Cable TV, Internet and Home Phone• Envisioned and executed first multi-screen video entertainment, Rogers AnyplaceTV, across mobile, web, consoles and TV. Generated 100’s of millions of dollars in new revenue streams by launching: 3G/4G services, broadband, wireless home phone, nextbox, first iphone and many more!

Joint venture of Bell, Rogers and Telus

Canadian start-up with successful exit, company acquired by Pegasystems, American software company