- Create and execute inbound marketing campaigns leading to new client acquisition- Expand service offering to include back-end content marketing services including marketing automation, lead generation and data-driven content optimization- Provide excellent client management services resulting in online and word-of-mouth recommendations- Implemente internal processes to streamline creative/account workflow- Lead internal and client-facing strategic communication sessions to deliver content strategy documentation including messaging, tone, content verticals, editorial calendars, & creative concepting

Content2Market's flagship program Kitchen Confessions measurably increases CPG product sales by providing shoppers with informative, entertaining content throughout their path-to-purchase, culminating in 1-week joint display in up to 10,000 grocery stores nationwide.www.kitchen-confessions.com/brands

The Street was founded on the core principle to bridge the knowledge gap between entry-level employees and hiring managers, ultimately removing the inefficiencies that currently exist in the ad agency world. Starting from the bottom up. Our overall mission is to effect change within advertising agencies by imparting young talent with the knowledge, understanding and inspiration necessary to succeed in the fast-paced ad agency environment.

Chai Tea Marketing is a Denver, CO based digital marketing agency focused on serving the client.

-Headed marketing department for technology based in-store promotions company within the Consumer Packaged Goods industry.-Managed team of 4 throughout promotion fulfillment process, including backend set-up, client communication, artwork design and approvals, printing process and store-level execution auditing.-Evolved brand positioning through client-based feedback, competitive analysis and developing market trends.-Developed and implemented social media strategy around consumer facing in-store program, creating a forum for conversation and awareness for Unicous, partner retailers and participating CPG brands.-Developed relationships with digital influencers of retail partners to supplement social media awareness strategy.-Built strategic partnerships with key vendors to reduce costs and improve deliverable timelines.-Maintained and grew relationships with retail partners by continually striving to improve program for both the retailer and shoppers.-Worked with IT department on UX of location-based mobile platform

-Created and maintained sales & marketing materials for website, trade shows, sell sheets, brochures, press kits, etc.-Supplied sales team with post-program analysis highlighting ROI, market share increase, product/dollar volume increase vs. prior periods or other key metrics.-Created and implemented process which reduced printing costs by nearly 40% while maintaining program effectiveness.-Developed best practices document for external promotion artwork development.-Identified at-risk execution areas within retail partners and quantified missed opportunities through analysis of audit data, prompting swift response from partners to improve problem areas.

-Supported sales team of 8-10 members with promotion set-up, reporting, contracts, artwork approvals and other necessary program tasks.-Became liaison between Operations, IT, Sales, Finance & Marketing departments to help improve communications and expedite work-flow.-Managed internal sales documents and forms pertaining pending programs.-Utilized backend system to setup, verify and implement promotions within participating retailers.

-Worked on West Sector team representing Unilever brands in select national grocers including Kroger, SuperValu and Safeway, as well as key regional players such as H.E.B.-Planned and executed shopper marketing programs in smaller regional grocery chains.-Compiled research on competitive brand programs in overlapping retailers to keep team educated on possible trends.-Reconciled budgets for West Sector team by monitoring budget transfers between accounts as well as incremental funds received to supplement existing or create new marketing programs.-Acted as internal liaison between team and company accounting/finance department to ensure processes were correctly followed.-Worked directly with VP of Operations on several internal, company-wide projects.-Assisted Director of Business Development with research for new business pitches.

-Assisted in pre-promotion planning for sweepstakes within the grocery channel.-Executed fulfillment for Kraft/Dr. Pepper sweepstakes winners, from initial contact to completion of necessary legal paperwork, handling any questions/concerns throughout the process.