Formations is a financial management solution for full-time self-employed who want to enjoy the benefits of fulltime employees without becoming one. Formations automates the creation and ongoing management of S-Corp, the most tax-efficient structure for small businesses, so self-employed can operate as a corporate entity. Using Formations, self-employed save thousands of dollars on their taxes every year, can enjoy a steady paycheck, get real-time insight and recommendations on financial decisions, connect live with a certified bookkeeper or CPA, and gain access to Fortune 500-level benefits like health insurance and 401K. With Formations, self-employed can maximize the financial potential of their business and improve their financial wellbeing.

G-CMO Forum is an exclusive community of Israel's top CMOs from global companies, startups, and VC's.Amongst our members are CMOs and VP's of Marketing from: Wix, Panaya, Verint, Taboola, Outbrain, Gett, AppsFlyer, Tiny Love, PlayBuzz, Soda Stream, Playtika, Airobotics, Lemonade, Payoneer, Taptica, Optimove, Caesar Stone, PlayTech, Join, hi-bob, Tochenist, GDPReady, Mindspace, Guesty, Pitango VC, Viola, DreamCloud, i24NEWS, Qognify, SoftWheel, PortNox, Slidely, MSD, Oz code, Climacell, Scientific Games Interactive, GlassesUSA.com, Meitar Liquornik, Geva Leshem Tal

Alexa is the brain that powers Echo and all other Echo-like devices. Our Developer Marketing team is tasked with building the world's best developer and skill builder community for voice skills (applications) so we can make Alexa smarter and bring the future of voice interaction to the masses. We're excited to change how the world interacts with technology. If you find it exciting as we do and want to join the team, reach out to me directly.

Simply Measured brings social media analytics to life. The company’s measurement and reporting solution aggregates social media data and web analytics from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. More than 30 unique reports can be created in real-time and pushed to familiar tools such as Excel or PowerPoint with the click of a button. Simply Measured is trusted by more than 30 percent of the top 100 global brands and more than 60,000 users. Learn more at http://simplymeasured.com

Optify is the leading innovator and award-winning provider of digital marketing software for B2B marketing professionals. Our SaaS-based digital marketing suite provides a simple, complete integrated solution for capturing leads, prioritizing and nurturing the hottest prospects while instantly measuring and reporting on the ROI of marketing programs.Experience in this role:- Led the merger of the inside sales team with the direct sales team as part of an internal re-org of the sales department to achieve higher CAC (customer acquisition cost) ratio. - Transformed the marketing-sales process to support re-org and designed the automated system to route only qualified leads to the direct sales team. - Scaled the lead generation process to allow rapid growth without marketing constraints. - Planned and managed the quarterly go-to market plan. - Supported product team with product launches marketing plans including fully integrated campaigns spanning all marketing channels (social, search, PR, paid ads, website, messaging, content and sales). - Participated in pricing discussions and managed pricing rollout plans (internal and external).Developed skills and experience:SeriousDecision model, go-to market planning and execution (pricing, packaging, messaging, internal communication), marketing strategy, product marketing, Zendesk, branding.

Actively managed the Inside Sales team in addition to the marketing team.Experience in this role:- Actively managed the company's Inside Sales (5 junior reps) as well as the marketing team. - Developed and implemented the Inside Sales process and best practices. Wrote the Inside Sales "bible” and instilled the data-oriented approach to lead management including call tracking, capacity management, conversion rates and predictive modeling. - Hired and trained new employees to ramp-up team and consistently hit team goals for number of leads and number of qualified leads. - Led the team's reorientation to new target audience and developed the messaging and process to improve alignment between delivered leads and product expectations. Developed skills and experience: Sales operation, sales management, B2B marketing-and-sales process (SeriousDecision model), telemarketing, hiring and training.

Managed the entire demand generation function at Optify, including planning, budget, vendor selection, campaign management and team management. Gain first experience in product marketing.Experience in this role:- Managed the marketing team and actively oversaw Optify's demand generation efforts. - Developed predictive marketing models to project budget needs, goals and resources. - Continuously achieved monthly demand generation goals to deliver highly qualified leads to the inside sales team. - Took part in Optify's strategy discussions and developed a go-to market plan to support the new direction. - Took part in a major site redesign to align messaging with new strategic direction. - Supported product team with new product launch.Developed skills and experience:Marketing strategy and go-to market, pricing, marketing modeling and product marketing.

Promoted to marketing manager to define and build Optify's lead generation program and prepare it for scale.Experience in this role:- Built the lead generation process for Optify including the tactics, vendors, channels and offers. - Scaled lead generation from an average of 100 leads/mo (January 2010) to over 2,000 leads/mo (January 2012). - Managed and oversaw a social media and content specialist to develop Optify's content marketing approach. - Managed Optify's Salesforce.com account and process as the system administrator and built Optify's email nurturing program using an integration of Optify, Salesforce.com and ExactTarget. - Took part in 3 website redesign projects and increased Optify's indexed pages from 30 pages (January 2010) to over 1000 (January 2012). - Managed a demand generation budget and all vendor relationships. - Helped develop the solution-selling model for Optify's sales team.Developed skills and experience:Demand generation, B2B marketing-and-sales operation, salesforce.com, ExactTarget, email marketing, lead nurturing, website redesign.

Joined Optify as an intern during my MBA. Started as a data analyst and took over additional marketing responsibilities during the internship. Stayed as the marketing specialist (full time employee).Experience in this role:- Managed marketing analysis and basic database activities for Optify in its early days. - Started writing for the Optify blog and worked on basic on-page SEO activities as well as blog commenting.Developed skills and experience: Marketing analysis, HTML and basic CSS, SEO, social media, blogging.

Managed construction projects of high-end, single family houses and was responsible for the quality and timely completion of each project. Managed multiple vendors and developed the Built-Green approach of the company.- Managed all field operations for the company from start of the construction until sale. Responsible for all work with sub-contractors including bidding, budgeting, supervising, and payment. Normal project involved up to 35 different sub-contractors with a construction budget of over $500,000- After being promoted to General Contractor reduced construction period by 25%, from 8 months to 6 months

Started as a soldier and made my way up to the position of a company commander.For more details, please contact me directly.