I love growing companies by both identifying new opportunities and driving change to re-energize the core. I bring a solid foundation in traditional strategy gained from my time at McKinsey, and an execution focus from my strategy and marketing leadership roles in major multi-national companies. My background in fast moving consumer goods, consumer health, and B2B supply chain organizations enables me to cross-pollinate ideas across various industries. I am effective working with diverse cultures given my experience in North America and emerging markets including Latin America.I am known for balancing expansive thinking with operational effectiveness. I have an ability to recognize drivers for both immediate and long term commercial success through a structured analytical approach and bias for action. I am a nimble change agent who leads transformative initiatives that impact the bottom line including turning around key markets and integration efforts. My obsession with the consumer and customer has helped identify key innovation opportunities. As a leader, I bring high energy, passion and a positive attitude. I am a transparent communicator, who crafts a clear vision, and gets my team and the organization started on the path. I am intellectually curious by nature, and ask key questions to help uncover new possibilities. I can be reached at curibe@gmail.com