Consulting Senior Partner
Current• Redefined the agency’s service portfolio, developing new areas such as AI-driven creative development, UX/UI services, and immersive brand experiences to meet evolving market demands.• Led high-impact brand activations, including the Nike Air Jordan x J Balvin collaboration, utilizing digital and experiential channels to engage key LATAM target audiences.• Activated brands through the interactive experience for LATAM Airlines at “Estéreo Picnic”, integrating digital platforms with… Show more • Redefined the agency’s service portfolio, developing new areas such as AI-driven creative development, UX/UI services, and immersive brand experiences to meet evolving market demands.• Led high-impact brand activations, including the Nike Air Jordan x J Balvin collaboration, utilizing digital and experiential channels to engage key LATAM target audiences.• Activated brands through the interactive experience for LATAM Airlines at “Estéreo Picnic”, integrating digital platforms with on-site activations to amplify brand presence and consumer interaction.• Collaborated with Spotify for the launch of Camilo’s new album series (“Un, Dos, Tres, Cuatro”), leveraging real-time data to create segmented, interactive experiences that boosted stream engagement.• Implemented advanced data analytics to optimize brand activations, resulting in a 20% increase in consumer engagement and improved campaign ROI. Show less