Commercial Director • LATAM • Chief Growth Officer • Media Director • Head of Agencies • VP CommercialMarketing and Advertising Professional with over 15 years of experience developing sales and marketing strategies in the digital media industry, marketing agencies, and consumer sector (B2C / SaaS). Bilingual in Spanish and English. Solid track record in strategic planning, omnichannel strategy, market trends, and distribution channel development. Expert in managing various industries and verticals such as eCommerce, Retail, CPG, Financial Services, and Travel. Extensive experience in creating end-to-end advertising campaigns and using data to develop media strategies.Strong knowledge of campaign planning with multidisciplinary agencies. Advanced skills in client management, handling briefs, and pitching. Proven track record in annual sales prospecting, goal alignment (KPIs), financial management of P&L, and metric analysis. Deep understanding of advertising technology, data measurement practices, performance, and strategic alliance management at the LATAM level.Exceptional leadership skills, hands-on implementation, and training of high-performance teams, negotiation, and interpersonal relationship building. Excellent adaptability in dynamic environments, creative thinking, idea generation, and a customer-centric mindset. Innovative and results oriented.AREAS OF EXPERTISE  Strategic Direction  Change Management Commercial Strategies KPI Management Transformation Projects Digital Media Strategy Market Analysis (Nielsen | Kantar) Go-To-Market Strategies Campaign Planning Financial KPIs (P&L) Marketing | Data Analytics Customer Lifecycle (LTV | CLV)