Virtual Impact, a leading company in Corporate Training, stands out for applying disruptive technologies such as Gamification, Extended Reality, and 3D Simulators to achieve effectiveness in training processes.After acquiring the shares of VIRTUALWARE COLOMBIA from Spanish partners, the company successfully relaunched, capitalizing on three years of commercial effort and the competitiveness of local developments.Among the achievements, the following can be highlighted:- Increased the company's revenue by 8.5 times between 2020 and 2022.- Attracted Fortune 500 clients: Coca-Cola Latin America, Corteva (Dow-Dupont) Latin America, Bayer Latin America, Renault Group, Konecta, Seguros Bolívar, among others.- Designed a game to diagnose learning skills, making the training process more effective, which was sold to large companies (including Bayer).- Expanded into the Mexican market. Legally established the company in Delaware, USA. Registered the trademark in 5 countries.- Virtual Impact was selected among 350 startups for the AIT Switzerland-Colombia Scholarship. Chosen as one of the "Best Startups 2023" by Ruta N and the Mayor's Office of Medellín.

High-tech software and hardware development company headquartered in Bilbao, Spain. They specialize in immersive and interactive technologies, including Virtual Reality, Augmented Reality, Gamification, and 3D Simulation, among others.- I presented more than 160 business proposals to big public and private organizations in 3 years.- I successfully established and developed business relationships with Grupo Corona, resulting in transactions exceeding €50,000 within the first six months of operation.- We were chosen by Bancolombia Group as one of their top 20 IT providers during the VI Technology Fair.

Latin American Market Research Network, specializing in the design and execution of multicountry projects for international clients. We conduct market studies for the following companies: Bimbo (Colombia and Peru), Visa (Colombia, Ecuador, and Peru), Twitter (Colombia and Argentina), Natura Latam (Colombia and Chile).- I was a consulting partner for Strategic Planning from 2014 to 2016 at FENALCO Antioquia.- Valorar Futuro (Investment Banking): I conducted Strategic Due Diligence to evaluate the acquisition of companies in the Oil and Toxic Waste Management sectors.- Infometrika: I served as a consultant in evaluating market offerings and competition for defining Strategic Units.- Tempo Group: I contributed to strategic redefinition and competitive analysis in Market Research. I implemented management tools to achieve our goals.

I traveled to Asia (Korea, Thailand, and China) and obtained the commercial representation of machinery and equipment specialized in Mechanical Transplant Planting System. The company was created to provide services and advise farmers in different rice-growing regions of Colombia.- Structured a Seeds Multiplication Project in a joint venture with the local Rice Colombian Guild FEDEARROZ, for around 100 hectares; got the investors with Investment Bankers and Private Equity companies. ROI: 77% and operating profit around 35%.- In a journey to Asia in 2008, closed representative deals with the most well-known machinery factories (specialized in mechanical transplant) in Japan, Korea, and China. Servitrasplantes became Colombia's first company to deal with Mechanical Transplant specialized machinery and equipment. - Consolidated 3 business lines in order to plain the cash flow: transplant service to third parties, planting alliances with land owners and specialized machinery and equipment distribution (joint venture with FEDEARROZ to distribute in 21 rice cities).

Third Global Market Research Company; a French consulting firm serving Fortune 500 companies (across Consumer, Financial, Telecom, etc.) and a worldwide leader in expertise related to Advertising, Branding, Innovation, Satisfaction, and Loyalty. With sixteen thousand employees across eighty-four countries.Corporate and Marketing Vice-president Ipsos Colombia / Country Manager Ipsos AndinaPromoted and moved from Venezuela to Colombia, third biggest business unit in Latam, with next objectives:I spearheaded the process and cultural merger of two companies—Ipsos ASI Andina and Napoleón Franco, by coordinating commercial and marketing activities across all five business units. My focus was on managing corporate image and directing human talent to minimize the impact of the merger. These experiences underscore my ability to navigate complex organizational changes and drive successful outcomes. Some achievements:- I co-designed, along with Ipsos Mexico, and obtained approval from the Board Management Committee (Paris) for the global project IPSOS HISPANIC in the United States.- I connected with multinational companies such as Procter & Gamble, Kimberly Clark, and SAB Miller, increasing the total revenue by over COP$1.5 billion (7% of the total) within a period of 2 years.- I designed and led commercial and marketing activities that resulted in revenue growth of 60% over 3 years.- I successfully negotiated with Colgate Venezuela, preventing significant revenue loss (20% of the total company) due to devaluation pressures in that country.

Responsible for creating and leading the launch of Ipsos Venezuela, positioning it as a benchmark company in its category and increasing market share. Additionally, the role involved leading the relationship with Procter & Gamble Latin America, enhancing their satisfaction and revenue levels in the region.- I established and consolidated the Venezuela Business Unit (B.U.), achieving profitability within less than 3 years and annual revenues close to USD$3 million.- I positioned Ipsos Venezuela as the B.U. with the highest growth and internal satisfaction in 2005, outperforming 68 Ipsos offices worldwide.- I led the B.U. to move from relative obscurity to the 2nd position in the Venezuelan Market Share.- I successfully “imported” executives from Ipsos Germany and Ipsos Brazil.- I engaged and achieved high client satisfaction with companies such as Banesco, Bayer, Diageo, Banco Mercantil, Frito Lay, Polar, Pfizer, and other multinational clients.- I outsourced fieldwork and implemented robust quality supervision, resulting in significant cost savings on fixed expenses.

Multienlace was the leading Contact Center in Colombia, belonging to the Antioquia Economic Group. Responsible for establishing the organization's strategy by defining pricing, product, and communications, leading brand positioning in Colombia and abroad.- I led the actions in the marketing mix that resulted in a 46% increase in sales, a 655% increase in profits, and a 191% increase in equity from 2000 to 2001.- I proposed and obtained approval for the internationalization strategy (Spain and USA), optimizing ROA (Return on Assets).- I designed a communication strategy for Free Press, surpassing a 220% return on investment and increasing the brand's positioning in the main business media.

Managed the transition of the company to an operating unit of this Internet search engine serving the Latin American market that grew to 1.7 million page views/month. Administer a $480k operating budget in U.S. dollars. Recruited a top-notch management and technical team of 16. Created and trained the commercial force in Bogotá to cover the biggest market nationwide. Built brand recognition and positioned the company in the minds of users as the Spanish and Portuguese market leader nationally. Planned market strategies and implemented guerrilla marketing campaigns to increase brand awareness through contests, product giveaways from leading brands, and media reviews. Continued to expand chat rooms to strengthen the community and held a worldwide user reunion. Developed a $200k advertising mix of 65% television advertising, 20% radio, 10% publications, and 5% seminar and event advertising to increase consumer recognition in the market. Formed and managed strategic alliances with the most important ISPs and local portals nationwide. Developed a relationship with Young and Rubicam, McCann Erickson, Ad2Win, Media Contacts, and other advertising agencies to win many online advertising contracts.Promoted to Country Manager in Mexico, to grow web traffic, brand awareness, and sales for Guby’s Mexico operation. Guby is the leading Spanish and Portuguese language search engine network, with a database of 150,000 websites, 4.1 million unique users/month, and 25 million page views/month.Contributions:- Achieved ranking as the Fourth Most Visited Website nationally according to Alexaresearch.com.- Generated monthly revenue of $12,000 in a short period.- Grew page views from 60,000 views/month to 1,700,000 views/month.

Company of the Peruvian Credicorp Group.Promoted to Business Manager. Transferred from Bogotá to Medellín with the challenge of opening a new commercial position. Responsible for marketing, onboarding, maintenance, and financial advisory to regional corporate clients. Assigned to successfully create the Business Management position for the Bank in this city.Started as Branch Manager. Responsible for the opening and administrative and commercial management of the Guayabal branch.Achievements:- Onboarding of some of the largest and most solid companies in the region: Almacenes Éxito, Proleche, Imusa, Colanta, Holasa, among others.- Adapted and successfully led the market with new financial products and services to specific market niches (exporters to Venezuela, large taxpayers, etc.).

Responsible for the administrative and commercial management of the office with 12 people.Achievements:Strengthened the placement and foreign trade aspect, maintaining the levels of collections, the main strength of the office.Increased placements by more than 400% with a business focus, leveling the P&L of the unit by compensation.