Oriol Casanovas

Oriol Casanovas Email and Phone Number

Brand Marketing Manager | Master in Internet Business | Management Engineer | Sports & Lifestyle | ExNike
Oriol Casanovas's Location
Barcelona, Catalonia, Spain, Spain
Oriol Casanovas's Contact Details

Oriol Casanovas personal email

n/a
About Oriol Casanovas

Marketing Manager with 17 years of experience in the fashion and lifestyle sectors. A creator that keeps things real. Worked across diverse teams, multiple markets and varied business goals in matrixed organizations. Proven track record in delivering projects connected to youth and Street Culture. Brought to life numerous brand initiatives including across Music, Streetstyle, Art and Skateboarding successfully. Increased experience in the fields of Digital Marketing (including e-commerce and CRM), Retail & Wholeasale Marketing, Branded Content, Advertising & Media Planning, Brand Engagement, PR Comms, and Community Creation / Influence Marketing.Currently pursuing a MIB (Master's degree in Internet Business) at ISDI.

Oriol Casanovas's Current Company Details

Brand Marketing Manager | Master in Internet Business | Management Engineer | Sports & Lifestyle | ExNike
Oriol Casanovas Work Experience Details
  • Allianz España
    Brand Strategist
    Allianz España Feb 2023 - Dec 2023
    Barcelona, Catalonia, Spain
    •Hired on an interim basis to support on Allianz Spain’s Brand Strategy (role, community and narrative)•Worked with the creative agency and the Brand Awareness team to align on a compelling Content Strategy•Oversaw the full creative process for the Multiproduct Campaign TV Spot (May-Jul’23)•Crafted a unique point of view to the content of the main sponsorship properties: Futbol Club Barcelona, La Liga, Marc Márquez and EGO (Mercedes Benz Fashion Week Madrid)•Created a long-term Sustainability journey to make the most of Allianz Spain’s Sea/Ocean protection offense•Set the basis of Allianz’s Olympic and Paralympic partnership in Spain on its Road to Paris 2024 across the Brand, People and Business pillars, working closely with a diverse range of stakeholders•Defined a Brand Health Master report to monitor key metrics
  • Nike
    Converse Southern Europe Brand Marketing Manager
    Nike Sep 2012 - May 2021
    Barcelona
    • Member of the Converse Iberia Leadership board reporting to the General Manager.• Responsible of the implementation of the Brand Marketing Strategy in Iberia ensuring global consistency of brand presence and messaging.• Definition and articulation of the brand point of view through the design and development of new engagement platforms and ways to connect and energize the consumer.• Hired to face the transition of the market from license to owned, had the privilege to contribute to the reborn of the brand in Iberia, recruiting a best-in-class MK team as well as re-setting strategy, processes, and partners.• Managing 3 direct reports in the fields of Brand Comms, PR/Energy, and Retail MK, as well as agencies and other partners.• Proud creator of the Converse Make Noise musical program in Iberia as well as prime mover of the Converse Barcelona Brand Space.
  • Vf Corporation
    Marketing Manager Eastpak Spain
    Vf Corporation Dec 2009 - Sep 2012
    Barcelona
    • Responsible for the Marketing activities in Spain reporting to the Country Manager and dotted line to the Marketing Director in Belgium.• Development and Implementation of the International Marketing Strategy.• Sponsorship, Public Relations (PR Agency Management & Brand events), Digital MK and Trade MK activities (Window Plan, In-store Promotions -E.g., Customization Events-, MK Tools Management, Visual Merchandiser supervision tasks).• Design and implementation of numerous Brand Activation events (E.g. EASTPAK Artist Studio, EASTPAK Antidote Tour, etc.).
  • Vf Corporation
    Key-Account Manager Eastpak Spain
    Vf Corporation Jan 2008 - Nov 2009
    Barcelona
    • Responsible for the Key-Account Activities in Spain together with the Country Manager reporting to himself.• El Corte Inglés Sports and Travel Dpt. as top Accounts.
  • Vf Corporation
    Trade Marketing Coordinator Eastpak Spain
    Vf Corporation Jun 2004 - Jan 2008
    Barcelona
    • Responsible for the Trade Marketing Activities in Spain reporting to the Country Manager. Implementation of the International MK Strategy.• Implementation of a New Shop-in-Shop Concept, Visual Merchandiser supervision tasks, Trade Fairs (with special focus on Bread & Butter Barcelona), Instore Promotions, Window Plan, and MK Tools Management.
  • The Unfinished Sympathy
    Rock Band
    The Unfinished Sympathy Jun 2001 - Jun 2004
    Barcelona
    • Wide experience as a Guitar Player in a Spanish Rock band (6 LPs released).• Hired in most significant Alternative Music Festivals (Primavera Sound, Festival Internacional de Benicàssim, Pop Komm Berlin, FestiMad, Viña Rock, BAM, MMVV, etc.) and Sessions (John Peel Sessions/BBC London, Los Conciertos de Radio 3/RTVE, etc).

Oriol Casanovas Skills

Marketing Digital Moda Estrategia De Mercadotecnia Mercadotecnia En Medios Sociales Marketing Comunicaciones De Marketing Desarrollo De Marca Publicidad Publicidad En Internet Ropa Redes Sociales Minorista Merchandising

Oriol Casanovas Education Details

Frequently Asked Questions about Oriol Casanovas

What is Oriol Casanovas's role at the current company?

Oriol Casanovas's current role is Brand Marketing Manager | Master in Internet Business | Management Engineer | Sports & Lifestyle | ExNike.

What is Oriol Casanovas's email address?

Oriol Casanovas's email address is or****@****vfc.com

What schools did Oriol Casanovas attend?

Oriol Casanovas attended Isdi, Universitat De Vic – Universitat Central De Catalunya, King's College London, Universitat Politècnica De Catalunya, Escola Pia Sarrià-Calassanç, Súnion.

What are some of Oriol Casanovas's interests?

Oriol Casanovas has interest in Education.

What skills is Oriol Casanovas known for?

Oriol Casanovas has skills like Marketing Digital, Moda, Estrategia De Mercadotecnia, Mercadotecnia En Medios Sociales, Marketing, Comunicaciones De Marketing, Desarrollo De Marca, Publicidad, Publicidad En Internet, Ropa, Redes Sociales, Minorista.

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