Digital Communities Researcher
CurrentDesign and perform UX research experiments among Bancolombia’s digital communities.
Dec 2024 - Present
AeroLeads people directory · profile
María Paula Uricoechea Email & Phone Number
UX Researcher | Innovation | UX Strategist | Digital Marketer
at
Multiplica Talent
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
UX Researcher | Innovation | UX Strategist | Digital Marketer
Location
Bogotá D.C. Metropolitan Area, Colombia, Colombia
Company size
Who is María Paula Uricoechea? Overview
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Quick answer
María Paula Uricoechea is listed as UX Researcher | Innovation | UX Strategist | Digital Marketer at Multiplica Talent, a company with 88 employees, based in Bogotá D.C. Metropolitan Area, Colombia, Colombia. AeroLeads shows a matched LinkedIn profile for María Paula Uricoechea.
María Paula Uricoechea previously worked as Digital Communities Researcher at Multiplica Talent and Entrepreneurship facilitator at Pontificia Universidad Javeriana. María Paula Uricoechea holds Máster En Customer Experience, Retail & Ecommerce, Marketing/Marketing Management, General from Universitat De Barcelona.
Company email context
Email format at Multiplica Talent
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Multiplica Talent
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Profile bio
About María Paula Uricoechea
Antropóloga con énfasis en UX y Market Research con experiencia en creación y aplicación de metodologías cualitativas de investigación. Habilidades en lean research, observación comportamental y etnográfica, análisis de datos, identificación de insights y creación de estrategias.Intereses en UX research, experiencias multicanal, antropología empresarial e investigación de mercados.Anthropologist with an emphasis on UX Research and Digital Marketing with experience in creating and applying qualitative and quantitative research methodologies. With skills in lean research, behavioral and ethnographic observation, data analysis, identification of key insights and creation of strategies.Interests in UX research, multichannel experience, business anthropology and market research.
Current workplace
María Paula Uricoechea's current company
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Multiplica Talent
9 roles
María Paula Uricoechea work experience
A career timeline built from the work history available for this profile.
Entrepreneurship Facilitator
I'm developing a unique innovation model that combines digital and traditional approaches to help entrepreneurs from all sectors launch successful ventures. By applying user-centric approaches at every project, I help businesses reduce risk and achieve greater impact.
Jul 2023 - Jan 2025
Coordinadora De Marketing
Jun 2023 - Aug 2024
Consultor De Investigación De Mercados
Nov 2022 - Mar 2023
Consultora De Marketing
Oct 2021 - Nov 2022
Researcher
Consultoría para el Departamento de Trabajo de Estados Unidos
Sep 2021 - Mar 2022
Ux Researcher
Apr 2020 - May 2021
Researcher
Oct 2020 - Feb 2021
Prácticas Para Estudiante
Cinep-Ppp
Proyecto Nacional de Educación Para la Paz EDUCAPAZ
Jan 2018 - Jun 2018
Team & coworkers
Colleagues at Multiplica Talent
Other employees you can reach at multiplicatalent.com. View company contacts for 88 employees →
JP
Juan Pablo Posada Sandoval
Colleague at Multiplica TalentMedellín, Antioquia, Colombia, Colombia
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JF
Jaime Figueroa Valenzuela
Colleague at Multiplica TalentSantiago, Santiago Metropolitan Region, Chile, Chile
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SA
Simón Ascanio
Colleague at Multiplica TalentMedellín, Antioquia, Colombia, Colombia
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CT
Cheikh Tall
Colleague at Multiplica TalentDakar, Dakar Region, Senegal, Senegal
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VI
Vianney Irigoyen Carrera
Colleague at Multiplica TalentIztacalco, Mexico City, Mexico, Mexico
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ES
Eliana Salazar Vilchez
Colleague at Multiplica TalentPeru, Peru
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AY
Anurag Yadav
Colleague at Multiplica TalentAgra, Uttar Pradesh, India, India
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PN
Paula Nogueira
Colleague at Multiplica TalentSimões Filho, Bahia, Brazil, Brazil
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ST
Saifudheen Tk
Colleague at Multiplica TalentDubai, Dubai, United Arab Emirates, United Arab Emirates
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EM
Eva María Muñoz Saugar
Colleague at Multiplica TalentPeru, Peru
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Juan Pablo Posada Sandoval
Colleague at Multiplica TalentMedellín, Antioquia, Colombia, Colombia
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JF
Jaime Figueroa Valenzuela
Colleague at Multiplica TalentSantiago, Santiago Metropolitan Region, Chile, Chile
View →
SA
Simón Ascanio
Colleague at Multiplica TalentMedellín, Antioquia, Colombia, Colombia
View →
CT
Cheikh Tall
Colleague at Multiplica TalentDakar, Dakar Region, Senegal, Senegal
View →
VI
Vianney Irigoyen Carrera
Colleague at Multiplica TalentIztacalco, Mexico City, Mexico, Mexico
View →
ES
Eliana Salazar Vilchez
Colleague at Multiplica TalentPeru, Peru
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AY
Anurag Yadav
Colleague at Multiplica TalentAgra, Uttar Pradesh, India, India
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PN
Paula Nogueira
Colleague at Multiplica TalentSimões Filho, Bahia, Brazil, Brazil
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ST
Saifudheen Tk
Colleague at Multiplica TalentDubai, Dubai, United Arab Emirates, United Arab Emirates
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EM
Eva María Muñoz Saugar
Colleague at Multiplica TalentPeru, Peru
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3 education records
María Paula Uricoechea education
Máster En Customer Experience, Retail & Ecommerce, Marketing/Marketing Management, General
Anthropology
Education record
Colegio San Bartolomé La Merced
FAQ
Frequently asked questions about María Paula Uricoechea
Quick answers generated from the profile data available on this page.
What company does María Paula Uricoechea work for?
María Paula Uricoechea works for Multiplica Talent.
What is María Paula Uricoechea's role at Multiplica Talent?
María Paula Uricoechea is listed as UX Researcher | Innovation | UX Strategist | Digital Marketer at Multiplica Talent.
Where is María Paula Uricoechea based?
María Paula Uricoechea is based in Bogotá D.C. Metropolitan Area, Colombia, Colombia while working with Multiplica Talent.
What companies has María Paula Uricoechea worked for?
María Paula Uricoechea has worked for Multiplica Talent, Pontificia Universidad Javeriana, Elite Services, Quala, and Talleres Esperanza.
Who are María Paula Uricoechea's colleagues at Multiplica Talent?
María Paula Uricoechea's colleagues at Multiplica Talent include Juan Pablo Posada Sandoval, Jaime Figueroa Valenzuela, Simón Ascanio, Cheikh Tall, and Vianney Irigoyen Carrera.
How can I contact María Paula Uricoechea?
You can use AeroLeads to view verified contact signals for María Paula Uricoechea at Multiplica Talent, including work email, phone, and LinkedIn data when available.
What schools did María Paula Uricoechea attend?
María Paula Uricoechea holds Máster En Customer Experience, Retail & Ecommerce, Marketing/Marketing Management, General from Universitat De Barcelona.
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