As Head of Performance at YouGo Agency, I was entrusted with key accounts such as Paquetá Esportes, Lojas Calci, Dermogral, Aragäna, and Multisom. My role encompassed result analysis and management of advertising campaigns across various platforms including Face Ads, Insta Ads, LinkedIn Ads, and Twitter Ads. Additionally, I spearheaded clients' strategic positioning, crafting impactful campaigns that drove engagement and sales.I excelled as a creator of memorable campaigns, such as the "Selva Urbana" collection for Fall/Winter 2016 and "Find The Way" for Burnett's Spring/Summer collection. I also led successful campaigns like "Videogame in Store" for Adidas and Champions League, "Christmas Run" for Paquetá Esportes, and the "No Mínimo" campaign for Aragäna.Starting in 2019, I assumed the role of Director of the Performance Team, overseeing an annual budget of nearly 1 million reais, focusing on clients in the beauty, education, and retail sectors. Under my leadership, we achieved outstanding results, including the renowned "6 in 5," significantly surpassing targets in a shorter timeframe than expected. Additionally, I played a pivotal role in the successful launch of beauty centers, garnering over 500 appointments in the first month and exceeding 100 thousand reais in revenue.

As a Photography Instructor at Instituto Mix, I held the position of Master Instructor for the Professional Photography course. I was responsible for designing the curriculum and teaching materials, including the creation of the photography handbook. In addition to teaching, I served as a Professor at the Instituto Mix branch in Porto Alegre, delivering engaging and informative classes to aspiring photographers.

As a Digital Content Writer, I managed various high-profile accounts, including the international account for ONErpm, an independent musician distributor, as well as the national accounts for Heineken On The Roof, the DaLaje project, and the online instrument store PlayTech Brasil. My responsibilities encompassed content creation and management across multiple platforms, including Facebook, Twitter, Instagram, and client blogs.I crafted engaging and brand-aligned content to effectively communicate the unique offerings and messages of each client. Through strategic content planning and execution, I contributed to the growth and engagement of the online communities surrounding these brands, fostering meaningful interactions and driving customer loyalty.

In my role as a Digital Marketing Campaign Manager, I spearheaded the management of digital marketing campaigns for incubated companies, overseeing every aspect from conception to execution. This involved strategizing, planning, and implementing comprehensive campaigns tailored to the unique needs and goals of each client.I conducted thorough competitor analysis to identify market trends, benchmark performance, and seize opportunities for growth. By leveraging this insight, I ensured our strategies remained innovative and ahead of the curve.Furthermore, I was responsible for content creation and posting across various social media platforms. I crafted compelling and resonant content that effectively communicated the brand identity and key messages of our clients, driving engagement and fostering brand loyalty.Through meticulous campaign monitoring and performance analysis, I continuously optimized strategies to maximize ROI and achieve measurable results, solidifying our position as a trusted partner in the digital marketing landscape.

As a Content Producer and Social Media Manager with a focus on nightlife, parties, shows, culture, and entertainment, I thrived in curating captivating content and engaging online communities. My role encompassed several key responsibilities:Content Creation: I crafted compelling articles, blog posts, and multimedia content for the website, ensuring it resonated with our target audience's interests in nightlife, parties, shows, and cultural events. Whether it was event previews, reviews, interviews with artists, or features on local hotspots, I consistently delivered content that drove traffic and engagement.Social Media Management: I managed and curated content for various social media platforms, including Facebook, Instagram, Twitter, and more. Through strategic planning and scheduling, I maintained a consistent and active presence, fostering meaningful interactions with followers and amplifying our brand's reach.Community Engagement: I actively engaged with our online community, responding to comments, messages, and inquiries in a timely and personable manner. By building rapport and fostering a sense of belonging, I cultivated a loyal and dedicated following that eagerly awaited our content and recommendations.Monitoring and Analysis: I conducted regular monitoring and analysis of social media performance, leveraging analytics tools to track metrics such as engagement, reach, and conversion. This data-driven approach allowed me to identify trends, refine strategies, and optimize content to maximize impact and ROI.Overall, my dedication to producing high-quality content, coupled with my strategic approach to social media management, enabled me to effectively connect with our audience and establish our platform as a go-to destination for nightlife, entertainment, and cultural insights.

In my role as a Content Production and Digital Curation Manager, I oversaw all aspects of content creation, curation, and management for the brand. My responsibilities encompassed:Content Creation: I led the creation of diverse and engaging content across various platforms, including website articles, blog posts, social media posts, videos, and graphics. This content was carefully crafted to resonate with our target audience and reflect the brand's identity and values.Digital Curation: I curated digital content to ensure a consistent and cohesive brand presence across all online channels. This involved selecting and organizing content from both internal and external sources, such as user-generated content, industry news, and relevant articles, to enrich our brand narrative and provide value to our audience.Social Media Management: I managed and monitored our presence on social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. This included developing content calendars, scheduling posts, engaging with followers, and analyzing performance metrics to optimize our social media strategy.Article Creation and Market Relations: I was responsible for creating articles and other written content, including press releases, industry insights, and thought leadership pieces. Additionally, I cultivated relationships with key stakeholders, influencers, and media outlets to enhance brand visibility and establish partnerships within the industry.Through a combination of strategic planning, creative execution, and meticulous analysis, I ensured that our digital content and social media efforts effectively conveyed our brand message, engaged our audience, and contributed to our overall marketing objectives.

As a Web Content and Social Media Manager, I was responsible for the updating, planning, and creation of content for the following clients:Pepsi On Stage: I managed the online presence of Pepsi On Stage, a renowned venue for concerts and events. I developed content strategies to promote events, share news, and engage with fans. This included creating social media posts, publishing content on the website, and collaborating with artists and promoters to maximize reach and engagement.Lunes Band: I created and executed content strategies for Lunes Band, an up-and-coming musical group. I produced engaging content for social media, including photos, videos, and updates about shows and music releases. I worked closely with the band to ensure their online presence reflected their identity and connected with fans authentically.DiAngelis Band: I led content initiatives for DiAngelis Band, a group with a loyal fan base. I developed and implemented social media strategies to increase engagement and expand the band's reach. This involved creating visually appealing content such as behind-the-scenes videos, concert photos, and exclusive interviews to keep fans entertained and informed.Esteban Tavares: I was responsible for Esteban Tavares's online presence, working closely with him to create a content strategy that showcased his music and personality. I produced varied content, from promotional posts about shows and album releases to more personal content like behind-the-scenes glimpses and direct messages to fans. My goal was to ensure Esteban's online presence reflected his authenticity and established an emotional connection with his followers.Through careful strategic planning and creative execution, I was able to elevate the online presence of these clients, increasing engagement, expanding reach, and strengthening bonds with fans.