- Manage and maintain commercial databases in Salesforce and B2B/B2C e-commerce platforms, optimizing pricing and materials for internal clients in NUSA and Fibras México.- Develop sales strategies and market analysis using SAP, Power BI, and BnAmericas, focusing on business growth and expansion.- Provide support and internal customer service, ensuring the proper functioning of commercial processes in digital platforms and Microsoft Azure.- Organize and monitor master data for clients, facilitating adjustments in platforms and ensuring a seamless user experience.- Ensure proper integration and functionality of key digital processes in Salesforce and SAP, optimizing operational efficiency.

Responsible for the strategic planning of corporate communication, developing the following activities: - Developed and executed corporate communication campaigns across México and the USA, enhancing brand visibility- Follow-up and attention to internal client requests - Creation of monthly presentations of results- Created and managed HTML-based email campaigns- Handling of SAP for payment to suppliers - Supported the execution of institutional events, social responsibility campaigns, and sustainability initiatives, contributing to the company's CSR goals

Participation in an international project focused on analyzing the multiple sex-gender violence related to technologies from an intersectional and decolonial perspective. This work drives multidisciplinary research in artificial intelligence with feminist values in Mexico.Responsibilities and Achievements:- Analysis of the dimensions of sexogenic and technological violence in indigenous communities in Mexico.- Conducting field work in several communities.- Contribution to academic publications.- Organization of workshops and national and international academic events.- Implementation of digital communication strategies for project dissemination.

Responsible for developing the following activities: - Follow-up and planning of the employer branding strategy. - Follow up on requests for publications on LinkedIn of Tec.- Support in communication efforts with the creation of campaigns.- Support in strategic efforts of organizational climate.

- Conducted benchmarking of philanthropic initiatives, providing data analysis and reporting to inform strategic decisions.- Coordinated project follow-up and team activities, ensuring alignment with organizational goals and timelines.- Led communication efforts, enhancing the visibility and impact of philanthropic projects.

Created engaging content for virtual campus platforms, fostering an active and vibrant online community.Managed social media channels, resulting in increased follower engagement and community growth.

Directed communication strategies within entrepreneurial communities, increasing engagement and participation.Coordinated team activities and generated effectiveness reports to measure the impact of social media campaigns.