SendE - Orders Integration and Management, makes order fulfillment quicker, easier and much more effective.

A founding member of a new direct to consumer brand "TALIA" aiming to disrupt the fashion jewelry market by allowing women to truly customize their jewelry. Visit: www.mytalia.com

Development manager of Shopmind’s Walla! Shops Web & Mobile e-commerce solutions, the leading e-commerce company in Israel. Identify requirements, create specifications and manage the development of a solution for management of thousands of products and packages a month leading to a decrease in customer service by 50% in few months.

Manage the development of some web and mobile applications leading Walla! Shops expansion to new markets to strengthen its market leadership. Recruit multiple managers, developers, QAs and PM to establish the dev department. Analyze markets needs, prioritize features, design and plan the products specifications and roadmaps.

Development manager of Walla! Shops new e-commerce website as it becomes Israel e-commerce leader. Accommodated sudden massive web traffic by expanding the infrastructures. Initiate and launched full ERP web application from concept, identify, design and prioritize to a successful delivery.

Created and developed Shopmind’s e-commerce site and online store. 1. Managed the development team to create Walla! Shops and get the site up and running while consulting with the CEO regarding specs and project milestones.2. Utilized a variety of scripts and programming languages to develop Walla! Shops and make sure the user interface of the store as well as the back end administration ran smoothly and efficiently.

Developed, maintained, and systematically tested the Amdocs billing system.