- Led the creation of industry-specific marketing materials (brochures, flyers, and presentations) with the sales team, including a brochure that reached over 10,000 potential customers in Canada, resulting in a 30% sales increase and a 1150% ROI.- Produced a range of technical content (social media, blogs, articles, infographics, videos) targeting purchasing, safety, and security professionals, focusing on product applications, compliance, and solutions to industry-specific challenges across sectors like construction, manufacturing, electrical and transportation.- Led email campaigns for product promotions and updates, aligning monthly newsletters content with OHSA (Occupational Health and Safety Act) standards, which increased open rates by 10% and click-through rates by 7%, while enhancing engagement through targeted newsletters.- Developed customized communication strategies for new products, addressing the unique concerns and needs of different industries by demonstrating how the products offer solutions to their operational challenges, increasing relevance and engagement.- Performed comprehensive website content optimization for improved SEO, and managed Google Search Console and Google Analytics to analyze results and identify areas for enhancement achieving 12% rise in sales for a specific product.- Created comprehensive reports analyzing campaign performance and provided actionable insights, recommending key areas for improvement and optimization in future strategies.- Managed CRM system, maintaining and updating marketing lists to improve outreach efficiency and customer engagement.

- Continuously researched industry trends and standards in IIOT (Industrial Internet of Things) solutions and attendance management software to develop educational content for diverse industry audiences.- Updated 82 technical case studies with a new design template for improved clarity, and authored 30 additional case studies with detailed information and customer testimonials to boost credibility.- Engaged with customers three months after installation to collect feedback on performance improvements, using insights to create impactful marketing content.- Led the design of new product packaging, including product manuals and FAQs for ANDON equipment used in manufacturing production lines.- Directed multi-channel marketing campaigns, including email, online ads, referrals, and telemarketing, achieving a 40% increase in lead generation.- Created and delivered impactful B2B sales presentations, and held monthly meetings with the sales team to align strategies and enhance cross-departmental synergy.- Managed a complete website redesign on WordPress, working with a developer, graphic designer, and UX/UI expert, with a focus on SEO-friendly content for improved reach.- Developed and managed a monthly social media content calendar and oversaw key personnel’s LinkedIn account for thought leadership, focusing on trending industry topics.- Implemented social selling training for the sales team on LinkedIn, resulting in a 60% increase in sales and a 50% growth in qualified leads.

- Successfully generated new business and secured referral clients through collaborations with financial advisors and the branch team at HDFC Bank resulting in consistently achieving sales targets. - Expanded the client base significantly by nurturing strong relationships with existing customers, resulting in 30% of total business originating from referrals.- Orchestrated and conducted training sessions for the branch team to enhance product awareness and understanding of new insurance schemes.- Acted as the single point of contact for clients, offering comprehensive assistance for all their general insurance requirements, from explaining insurance policies to formulating proposals and facilitating claims settlement.