Urja Mehta Email & Phone Number

Chicago, Illinois, United States

• Liaison with NA sales managers to identify market opportunities and developed Salesforce call campaign processes and metrics/reporting system increasing completion rates to 85% and sales uplifts by 15%
• Manage quarterly campaigns for cross-functional supplier marketing projects via landing pages, email marketing, premium ads, social media, and Google display network activities garnering up to 7M Impressions
• Lead global marketing campaigns planning using Workfront, budgeting, executing, and reporting/presenting results to upper management leading to increased sales and brand awareness

Stockholm, Stockholm County, Sweden

• Conducted in-depth market analysis of Germany through 8 qualitative interviews and secondary research analysis using Euromonitor Passport databases
• Leveraged market analysis to build market entry strategy for Swedish plant-based food-tech company into the German market
• Presented strategy recommendations that included mode of entry, and country-specific digital marketing strategy to C-level client leadership

Chicago, Illinois, United States

• Created sustainability and networking events for club members within the business community
• Managed and lead a team of 8 to conduct group activities, events, and promotions
• Facilitated promotion, communication, and discussion of sustainable, environmental, and social justice causes/initiatives
• Organized/prepared newsletters & social media marketing for DNI projects & meetings (Past Marketing Director)

Northbrook, Illinois, United States

• Conducted primary research with large and medium-sized customers using Qualtrics to understand brand positioning within frozen pasta category
• Analyzed data using SPSS and Excel and leveraged analysis to create in-depth recommendations for brand repositioning and product strategy within the frozen pasta category
• Created and presented marketing campaign for senior executives based on the analysis

• Conducted in-depth industry & competitor analyses using JTBD framework for e-commerce focused, video-chat technology client
• Leveraged Claritas Prizm clusters & conducted in-depth qualitative interviews to create geo-demographic segmentation & targeting strategy
• Recommended positioning strategy & developed marketing mix campaign to drive consumer adoption strategy

Greater Chicago Area

• Updated company newsletters on Constant Contact & Mailchimp, increasing open rate to 25.5% and CTR to 8%
• Lead and assisted on recruitment initiatives, business development, client research, & social media marketing
• Conducted website development & copywriting, improved website SEO and UX design with Interns & Supervisor

Chicago, Illinois, United States

• Curated advertising, promotional strategies, and contributed to increasing efficiency within company
• Lead and assisted marketing, consulting, and research projects for clients and FashionBar’s market strategy
• Assisted CEO on 5 projects to drive brand awareness, relationship building, & secure sales within the fashion industry

Greater Chicago Area

• Provided students with need-based assistance and access to university resources, tutoring, and holistic support
• Assisted students via weekly meetings, course direction, and events
• Created marketing plans & curated events to enhance program engagement spring quarter for incoming students within the Office of Multicultural Student Success (OMSS)

Bachelor'S Degree, Ime Honors Marketing | Concentration Digital Marketing

Activities and Societies: DePaul Net Impact | President Summa Cum Laude | GPA: 3.87 | Dean's List All Quarters

High School Diploma