Urja Mehta Email & Phone Number

Chicago, Illinois, United States

•Liaison with NA sales managers to identify market opportunities and developed Salesforce call campaign processes and metrics/reporting system increasing completion rates to 85% and sales uplifts by 15%•Manage quarterly campaigns for cross-functional supplier marketing projects via landing pages, email marketing, premium ads, social media, and Google display network activities garnering up to 7M Impressions•Lead global marketing campaigns planning using Workfront, budgeting, executing, and reporting/presenting results to upper management leading to increased sales and brand awareness

Stockholm, Stockholm County, Sweden

•Conducted in-depth market analysis of Germany through 8 qualitative interviews and secondary research analysis using Euromonitor Passport databases•Leveraged market analysis to build market entry strategy for Swedish plant-based food-tech company into the German market•Presented strategy recommendations that included mode of entry, and country-specific digital marketing strategy to C-level client leadership

Chicago, Illinois, United States

•Created sustainability and networking events for club members within the business community •Managed and lead a team of 8 to conduct group activities, events, and promotions •Facilitated promotion, communication, and discussion of sustainable, environmental, and social justice causes/initiatives •Organized/prepared newsletters & social media marketing for DNI projects & meetings (Past Marketing Director)

Northbrook, Illinois, United States

•Conducted primary research with large and medium-sized customers using Qualtrics to understand brand positioning within frozen pasta category•Analyzed data using SPSS and Excel and leveraged analysis to create in-depth recommendations for brand repositioning and product strategy within the frozen pasta category•Created and presented marketing campaign for senior executives based on the analysis

•Conducted in-depth industry & competitor analyses using JTBD framework for e-commerce focused, video-chat technology client •Leveraged Claritas Prizm clusters & conducted in-depth qualitative interviews to create geo-demographic segmentation & targeting strategy •Recommended positioning strategy & developed marketing mix campaign to drive consumer adoption strategy

Greater Chicago Area

•Updated company newsletters on Constant Contact & Mailchimp, increasing open rate to 25.5% and CTR to 8%•Lead and assisted on recruitment initiatives, business development, client research, & social media marketing •Conducted website development & copywriting, improved website SEO and UX design with Interns & Supervisor

Chicago, Illinois, United States

•Curated advertising, promotional strategies, and contributed to increasing efficiency within company•Lead and assisted marketing, consulting, and research projects for clients and FashionBar’s market strategy •Assisted CEO on 5 projects to drive brand awareness, relationship building, & secure sales within the fashion industry

Greater Chicago Area

•Provided students with need-based assistance and access to university resources, tutoring, and holistic support•Assisted students via weekly meetings, course direction, and events•Created marketing plans & curated events to enhance program engagement spring quarter for incoming students within the Office of Multicultural Student Success (OMSS)

Bachelor'S Degree, Ime Honors Marketing | Concentration Digital Marketing

Activities and Societies: DePaul Net Impact | President Summa Cum Laude | GPA: 3.87 | Dean's List All Quarters

High School Diploma