• Leading brand marketing for Payments and Gift Card verticals for financial services • Building creative strategies and driving consumer campaigns end-to-end. Successfully elevated the creative bar to improve performance by ~50%• Monitoring market trends for financial services and tracking competitors’ activities to gain insights and develop strategies• Leading strategy and creative presentations to senior stakeholders• Leading briefings and creative development with internal creative teams and external agencies• Building strong relationships with multiple internal cross-functional teams and partnering seamlessly with external stakeholders• Managing a team of project managers and designers to continuously raise the bar on creativity and ensuring smooth & timely delivery of all projects• Leading site-merchandizing for financial services and ensuring timely 100% implementation and zero errors

• Led brand strategy and creative solutions for 360 degree marketing campaigns of 3 leading national business verticals - Aakash BYJU'S, IAS Exam Prep, BYJU'S Home Tuitions• Led development of creatives and brand books which ensured 2X CTRs• Tracked and analyzed creative and campaign performance MoM to identify actionable opportunities for growth • Monitored market trends, research consumers and competitors’ activities• Collaborated with cross-functional teams like product, growth and educators on marketing initiatives• Mentored a team of designers and project managers to ensure a seamless and timely delivery of projects, while helping them upskill

• Led ATL/BTL, digital, packaging, new product launches and retail branding for all clients – from briefs to 360 degree launches• Researched market trends, consumers and competitors to find meaningful insights and proposed creative ideas • Led brand strategy and campaign presentations to key clients• Led the development of brand architecture for all clients, took control of the creation of brand books and ensured adherence across campaigns• Independently managed production for all TVCs and still shoots (including celebrities) and handled a production budget of 1.5 CrBrands handled: Nova Eyewear, Turtle Menswear, Linc Pens, ITC Tobacco, Diageo, Tea Board of India, Gupta Power Infrastructure Ltd, Tata Steel

• Day-to-day creative operations and client management• Tracked and analysed consumer and competitors’ activities monthly• Liaison with creative team on campaign development and release• Managed external stakeholders and outsourced projects• Assisted in pre and post productions for TVCs and stillsBrands handled: Eveready, Royal Challenge Whisky, Amanté, ABP, MTS