Urmi Fernandes Email & Phone Number

Mumbai, Maharashtra, India

Managing all major aspects of end-to-end project lifecycle marketing for the set of projects handled.Handling projects of High ticket Business ValueResponsible for Developing project-specific promotion material in accordance with brand guidelines and salesrequirementsDeveloping creatives for like brochures, flyers, standees, digital banners, website content, and creativesUpdating of content and paid and owned media – digital and offline basis quarterly campaignsEnsuring legal check of all deliverables with disclaimers and RERA compliancePlanning On-site customer experience:Leading end-to-end planning and execution of BTL activitiesPlanning 360-degree campaign - Campaign development, execution, and performance tracking across digital, print,OOH, radio, BTLEnsuring media-specific creative deployment on a weekly basis – this includes SMS, Mailers, Outdoor and printcreatives, radio scripts, etc.Tracking performance basis set metrics and implementing course corrections across mediumsUnderstanding the competitive landscape and being up to date with micro-market campaigns and developments.Competitive research – Mapping key competitors in terms of their communication strategy, campaigns, new launches, specifications, etc. to derive insights for projects handled.

Mumbai Area, India

With Experience of 20 + yrs, In education Institution and a few years with digital media, Managing an Advisory position with a dynamic and stable organization where my management skills to improve the overall efficiency and thus enhance growth.

Mumbai, Maharashtra, India

Creating strategies with senior management● Planning Marketing Ideas with Marketing team● Building up new business with senior management● Liaison between new Projects and the director● Structuring the organisation● Image and Brand building for the organisation● Developing policies that will correlate with strategies● Implementing effective processes and standards● Managing client relations

Pgdba, Business, Management, Marketing, And Related Support Services

Advance Business Administration, Business Administration And Management, General, A+

Ssc, Business, Management, Marketing, And Related Support Services