•Page 3 Luxury Salon: With a deep understanding of luxury and consumer behaviour, was able to deliver outstanding results across assignments in brand building and integrated marketing communication which lead to a 2X growth in business in 3 months.•Instrumental in the launch of the Naturals skincare range: Responsible for SKU selection, packaging, marketing and distribution.

Handled the brands association with Femina Miss India 2018 as the official salon partner. Designed and executed online and offline campaigns to maximize exposure. Was responsible for PR, content creation during the entire tenure of association.

Inztahelp is the quickest and the easiest way to book professional on-demand home services which includes housekeeping and deep cleaning services. We want to solve the problem of finding reliable and affordable service providers with the help of a mobile app. We aim to remove the work from housework and afford every family the time to do the things they love.• Bootstrapped the company and grew to 33 employees (retail) in 2 years, servicing 16 households per day, operating at a100% efficiency. • Responsible to drive top line growth through innovations and brand building.

•Reporting directly to the CEO, my key areas of work include brand building, brand communication, brand activation, competitive strategy, pricing, digital, events & PR.•Single handedly re-launched the brand website: finalized the scope of work, IA structure & wireframe, developed content & engagements, keywords optimization, final go-live of the website & SEO.•Spearheaded a National level event – Mothers of India 2015. Was actively involved in concept creation, execution, celebrity management, press meets and 360 degree promotion of the event on print, digital and television. •Conceptualizing and implementing market specific BTL programs to maintain and increase brand market share and visibility. Brand alliance and brand associations to increase footfalls and ABV in the salons. Increased the ABV by 50% and average footfall by 37.5% over 6 months.•Head the lead generation for new franchisees through print (Ads & advertorials) and digital, increasing the number of salons from 366 to 501 over 15 months.•Actively involved in media planning & implementation, social media optimization and PR. Work closely with the creative agency for creatives, shoots and promotions with focus on timely execution & quality deliverable.•Instrumental in international expansion - market study & location selection, devising the right bouquet of services at the right price.•Responsible for identifying new business opportunities and introducing new products and new services.•Review new technologies and keep the company at the forefront of developments in digital marketing.

As a part of the corporate brand team, I handled the Idea Cellular Brand in the digital space.•Way forward for standardizing store locations using Google Places which saved the company INR 3 lac.•Ideated and planned an innovative customer engagement campaign called “My Adda”, for the Punjab Circle, to amplify the brands’ on ground activity on digital space and to allow customers connect and associate with the brand.•Outlined a promotion concept note for Idea Popcorn Street: how to build traffic and engagement. Content creation for #Chatroom, a digital talk show on Popcorn Street.•Coordinated with the agency to formulate the social media plan and ensured successful implementation of the same.•Web traffic analysis and monitoring using Google Analytics and recommendations to improve SEO.•Analyzed MIS recharge data and forecasted revenue trends in pre-paid and post-paid across all the circles.