Urmi Santra Email & Phone Number

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu

Chennai, Tamil Nadu

Chennai Area, India

• Page 3 Luxury Salon: With a deep understanding of luxury and consumer behaviour, was able to deliver outstanding results across assignments in brand building and integrated marketing communication which lead to a 2X.
• Instrumental in the launch of the Naturals skincare range: Responsible for SKU selection, packaging, marketing and distribution.

Chennai, Tamil Nadu, India

Handled the brands association with Femina Miss India 2018 as the official salon partner. Designed and executed online and offline campaigns to maximize exposure. Was responsible for PR, content creation during the entire tenure of association.

Chennai Area, India

• Inztahelp is the quickest and the easiest way to book professional on-demand home services which includes housekeeping and deep cleaning services. We want to solve the problem of finding reliable and affordable service.
• Bootstrapped the company and grew to 33 employees (retail) in 2 years, servicing 16 households per day, operating at a100% efficiency.
• Responsible to drive top line growth through innovations and brand building.

Chennai Area, India

• Reporting directly to the CEO, my key areas of work include brand building, brand communication, brand activation, competitive strategy, pricing, digital, events & PR.
• Single handedly re-launched the brand website: finalized the scope of work, IA structure & wireframe, developed content & engagements, keywords optimization, final go-live of the website & SEO.
• Spearheaded a National level event – Mothers of India 2015. Was actively involved in concept creation, execution, celebrity management, press meets and 360 degree promotion of the event on print, digital and television.
• Conceptualizing and implementing market specific BTL programs to maintain and increase brand market share and visibility. Brand alliance and brand associations to increase footfalls and ABV in the salons. Increased the.
• Head the lead generation for new franchisees through print (Ads & advertorials) and digital, increasing the number of salons from 366 to 501 over 15 months.
• Actively involved in media planning & implementation, social media optimization and PR. Work closely with the creative agency for creatives, shoots and promotions with focus on timely execution & quality deliverable.

Mumbai Area, India

• As a part of the corporate brand team, I handled the Idea Cellular Brand in the digital space.
• Way forward for standardizing store locations using Google Places which saved the company INR 3 lac.
• Ideated and planned an innovative customer engagement campaign called “My Adda”, for the Punjab Circle, to amplify the brands’ on ground activity on digital space and to allow customers connect and associate with the.
• Outlined a promotion concept note for Idea Popcorn Street: how to build traffic and engagement. Content creation for #Chatroom, a digital talk show on Popcorn Street.
• Coordinated with the agency to formulate the social media plan and ensured successful implementation of the same.
• Web traffic analysis and monitoring using Google Analytics and recommendations to improve SEO.

Chennai

Chennai

Chennai

Master Of Business Administration (Mba), Marketing

Activities and Societies: Active member of the Marketing Club, Strategy and Operations Club Responsible for marketing, designing and.

Bachelor Of Engineering - Be, Biomedical/Medical Engineering

Education record

Education record