Urooj Ahmed Email & Phone Number
Who is Urooj Ahmed? Overview
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Urooj Ahmed is listed as General Manager Marketing at Ideas Private Limited, a with 758 employees, based in Pakistan. AeroLeads shows a matched LinkedIn profile for Urooj Ahmed.
Urooj Ahmed previously worked as GM Marketing at Alkaram Studio and Head of Marketing at Alkaram Studio. Urooj Ahmed holds Mba, Marketing from Institute Of Business Management.
Email format at Ideas Private Limited
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About Urooj Ahmed
Seasoned brand strategist with more than 12 years of experience in building and growing brands through best in class marketing channel strategies. Having worked at both agency as well as the client side, I am adept in omni-channel marketing with award winning campaigns that evolved into recognizable communication platforms adapted in multiple markets globally.More than a decade ago, I started off in digital marketing when social media was the buzz word and all brands were trying to go 'online'. Channels were seen in a silo. As years passed and consumer behavior evolved, customers were then exposed to many channels, all at once. That’s when we saw the brands evolve, completely transforming the way communication was crafted. I steered this transformation for many multi-national brands in a cross-functional marketing, communications and advertising capacity. With this experience on hand, I journeyed into e-commerce with my association with one of the biggest e-commerce giants in the world, the Ali Baba Group. Operating under the name of Daraz, this association further entrenched my passion for brand building as I explored a more data driven approach towards brand communications; geared to chase aggressive business growth as well as creating memorable brand experiences.SpecialtiesBrand Management: Branding & Identity • Brand Strategy and ArchitectureCommunications: IMC • Creative Strategy • Social Media • PR • Influencers • Affiliate Marketing • Offline Media • Creative Optimization for Online Media
Listed skills include Digital Marketing, Strategy, Marketing Strategy, Brand Management, and 13 others.
Urooj Ahmed's current company
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Urooj Ahmed work experience
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Gm Marketing
Current
Head Of Marketing
Head Of Marketing Communications - Alibaba Group
Responsible for demand generation and brand building of the biggest ecommerce platform of Pakistan hosting 20mn+ users every month. With 35 brilliant marketers at my side, we created 360 degree marketing strategies to build and retain the organic traffic on the platform which encompassed brand/ growth plans for the core and sub-brands.Domains: Brand Strategy and Management, Media, Content & Creative, PR, Influencers and Affiliate Marketing, Social Media, Social Listening, Partnerships, Events, Internal Comms, Seller Marketing
Director Digital Strategy And User Experience
Responsible to establish and lead the IMC department to manage cross-platform communication for clients. Provide expertise to a portfolio of 20+ brands for integrated creative, digital and strategic planning for all online and offline touch-points to drive media efficiency.
Head Of Digital Content And User Experience
Account Director
Responsible for digital communication of all brands under the portfolio of Friesland Campina
Director, Digital Strategy And Planning
Managing the growth of the business in terms of acquiring, managing and strategizing accounts for profitability.
Digital Media Specialist
- Responsible for setting up the digital department for the Aga Khan University Hospital. - Leading the team to establish social media, web and mobile properties for the main hospital and its 17 facilitating sub-hospitals. - Crisis Comms and PR
Co-Founder
Responsible for all aspects of the platform: Assistance in web design and UI, lead role in content strategy, promotion for the acquisition of a strong consumer base.
Head Of Digital Strategy
- Managing the overall Nestle portfolio which contributed to 45% of total revenues of Converge. - Developing organizational capability and competence. - Managed overall media buying portfolio worth PKR 10.6M with focus on Facebook, direct publishers, GDN and Search. - Introduced and partnered with Oracle Social as the listening tool to establish social-media monitoring of brands. Worked with Radian 6 and Social Bakers for Nestle portfolio.Key Projects:- Nestlé Milkpak, launched and drove Pakistan Safe Milk Movement online to counter negativity of UHT milk. - Repositioned MAGGI towards mothers by launching and establishing MAGGI Mom Circle- Launched Nestlé Crunch which was declared the fastest growing brand in Pakistan and was successfully replicated in the Bangladesh and Malaysian markets.
Head Of Social
• Responsible for all executions by managing a team of 20 community managers looking after all social media pages including those of UPL, Mobilink, Qubee, Elixir, PSO, OUP, Mehran Foods, KITES & British Council• Standardizing and optimizing Advertising and Facebook management by introducing tools, devising performance indicators and comparison metrics. Key Achievements: - Lux Pakistan: Fanpage declared as the leading digital market for Lux globally, beating Thailand and Brazil.- Lux Style Awards: 360 digital campaign for Lux Style Awards in 2012 & 2013. Digital voting via web, Facebook & call outs'- Launch of Mobilink Business- KITES: a multilingual digital execution ensured on social media properties and through Online Advertising push; targeting MENA regions, Mexico, South Africa, Portugal, Australia etc.
Manager- Digital Strategy
Landed and responsible for the Mobilink Account including Mobilink Jazz, Infinity, MobiCash, Mobilink Corporate; worth PKR 25 Million and few other brands.Key Projects:- Mobilink Business (Vimpelcom)- Mobilink GSM (Vimpelcom)- Mobicash (Vimpelcom)- Unilever (Lux Style Awards and Rafhan)
Asst. Manager- New Initiatives
Clients:- Unilever (Lux Bodywash, Rafhan)- Novartis Pharma- PTCL Buzz- Azme Alishan
Urooj Ahmed education
Mba, Marketing
Bba, Marketing
Intermediate, Commerce
Commerce
Frequently asked questions about Urooj Ahmed
Quick answers generated from the profile data available on this page.
What company does Urooj Ahmed work for?
Urooj Ahmed works for Ideas Private Limited.
What is Urooj Ahmed's role at Ideas Private Limited?
Urooj Ahmed is listed as General Manager Marketing at Ideas Private Limited.
Where is Urooj Ahmed based?
Urooj Ahmed is based in Pakistan while working with Ideas Private Limited.
What companies has Urooj Ahmed worked for?
Urooj Ahmed has worked for Ideas Private Limited, Alkaram Studio, Daraz, Leo Burnett, and Adcom Zenith.
How can I contact Urooj Ahmed?
You can use AeroLeads to view verified contact signals for Urooj Ahmed at Ideas Private Limited, including work email, phone, and LinkedIn data when available.
What schools did Urooj Ahmed attend?
Urooj Ahmed holds Mba, Marketing from Institute Of Business Management.
What skills is Urooj Ahmed known for?
Urooj Ahmed is listed with skills including Digital Marketing, Strategy, Marketing Strategy, Brand Management, Market Research, Team Management, Marketing Management, and Social Media.
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