Experienced and visionary leader with a passion for photography and a proven track record of success in the photography industry. As the Owner and CEO of Phocrea Photography Service Co. L.L.C., I bring 9 years of hands-on experience in photography, business development, and team leadership. My dedication to artistic excellence and commitment to client satisfaction have been the driving forces behind Phocrea’s growth and reputation as a premier photography service provider. Founded and established Phocrea Photography Service Co. L.L.C., a thriving photography company specializing in commercial, lifestyle, product, advertising, events, corporate editorial, etc... Spearheaded business development efforts, resulting in a 150% increase in revenue year over year. Managed a team of talented photographers and support staff, fostering a collaborative and creative work environment. Personally oversaw photography projects for high-profile clients, ensuring exceptional quality and client satisfaction. Developed and executed strategic marketing campaigns to expand the company’s client base and reach new markets.

In house photographer for Demind Investment Management, responsible for visual content in fallowing restaurants and club:- Catch Dubai- Bagatelle Dubai- Burger & Lobster- 7 Elephant- Blue Marline UAE- OPA Global- The Hatch DubaiResponsibilities:● Taking the brief to understand specifications and working closely with art team to develop the concept.● Reporting to head of marketing and CEO.● Capturing and processing images until you achieve desired results.● Shooting poses that don’t look posed.● Shooting models and actors.● Shooting night life events.● Focusing manly on food photography.● Constantly improve image quality using various editing methods.● Use and maintain modern and traditional technical equipment (cameras, lenses etc)● Arrange objects, scenes, lighting and background to adhere to specifications.● Archive photographic images and maintain database.● Maintain an in depth understanding of photographic best practices and procedures.● Knowledge of production process for online publishing and various printing applications.● Ability to juggle multiple tasks.

Work with clients to discuss the images they require and how they want to use them. Seek out appropriate photographic subjects and opportunities. Carry out research and preparation for a shoot. Work in different locations and circumstances to get the right image. Use an extensive range of technical equipment, including cameras, lenses, lighting and specialist software. Communicate with photographic subjects to put them at ease, encourage them and direct them. Arrange still life objects, products, scenes, props and backgrounds. Liaise with other professionals, including graphic designers, retouchers, stylist, MUA, commissioning editors and art directors. Manage the processing and use of images, discuss technical problems, check for quality and deal with clients’ concerns. Prepare proofs for approval. Manage the business aspects of the work, including administration, marketing, scheduling work, invoicing, basic accounting and website maintenance. Develop a good portfolio, build a network of contacts and achieve a reputation for quality and reliability in order to secure future assignments.

Social Media● Responsible for coordinating a company's activity on social networks such as Facebook, Twitter and Instagram.● Working on Hootsuite.● Create editorial calendars and syndication schedules. ● Worked with the marketing team to help strategize and execute promotional materials, product launches, and social media contests, often through Promoted Posts & Tweets.● Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.● Set up and optimize company pages within each platform to increase the visibility of company’s social content● Expanded Facebook site and increased followers more than 50% in 2 month.● Working on Monthly newsletter for Hong Kong & Dubai on Campaign Monitor.Photography● Setting up photographic equipment, taking pictures of new dishes, events, interior.● Editing and retouching images promoting business● International food photographer for UK,Dubai,Hong KongGraphic Designer ● Maintain and update brand websites. Including SEO reporting and analysis with Google analytic.● Create Landing Pages,Menu Updates and Design modifications.

Offering input to creative meetings and sharing ideas.Producing attractive and effective designs for all media.Working on layouts and art-working pages ready for print.Prepares work to be accomplished by gathering information and materials.Communicating with senior team members to receive feedback.Obtains approval of concept by submitting rough layout for approval.Seeking out appropriate photographic subjects and opportunities.using an extensive range of technical equipment, including cameras, lenses, lighting and specialist software.

PHOTOGRAPHER DESCRIPTION• working with managers to discuss the images they require and how they want to use them;• seeking out appropriate photographic subjects and opportunities;• carrying out research and preparation for a shoot;• working in different locations and in different circumstances to get the right image;• using an extensive range of technical equipment, including cameras, lenses, lighting and specialist software; BARTENDER DESCRIPTION • Prepare and serve drinks and beverages to patrons following regular recipes• Mix ingredients such as soda, water, and sugar to prepare cocktails• Anticipate guests’ needs to decide if additional service is needed• Operate register and verification machines• Order required liquor and supplies• Display bottled goods and glasses to make smart look• Slice and pit fruit for garnishes• Collect money and give change for drinks served• Clean and sanitize bar and equipment and replenish supplies

take restaurant reservationsset tables with clean linen or place mats, cutlery, crockery and glasseswelcome and seat customers and hand menus to themtalk to guests about the menu and drinks and recommend combinationsin some cases promote local produce and attractions to visitors from interstate and overseastake customers' orders and pass them to kitchen staff or bar attendantsserve food and drinkscarve meatmake up bills and present them to customershandle money or credit cardsclear tables and return dishes and cutlery to kitchens