Ursula Adeane Email & Phone Number

Timaru, Canterbury, New Zealand

Timaru, Canterbury, New Zealand

Creating and refurbing - resin gifts, fairy doors, furniture, table tops.

South Canterbury, New Zealand (Open To Working Nationwide Hybrid Or Remotely)

Timaru, Canterbury, New Zealand

United Kingdom & New Zealand

Strategic management and marketing consultancy including transformation & change management, marketing - specifically digital & direct to consumer.Strategy planning, implementation and management of digital advertising for a wide range of products and clients. Current/recent clients include: SMA Solar UK, Axion Now, NHS, Unilever, Standon Calling, MediaPaedia Broadcast, Kiwi Tri, Grove Estimates, Healthcare Engineering Services, TLC Marketing, Super Card.Planning and implementation for brands and companies specialising in Consumer Sales & Marketing, Digital Marketing, Operations, Video Production and E-Commerce.Online & TV Shopping Operations Management including Ahh Bra, Plug & Safe and Shear Control. UK management of all aspects from compliance, production of infomercial, stock control, call centre and distribution, customer service, media planning and buying, marketing and strategic planning.TV Shopping Clients include: MediaPaedia Broadcast, TMGTV (Toronto Star Media Group), TLC Marketing, JML, Beverly Hills Fitness, JCM Direct, Best Direct, S&M Consultancy, Artisan Media, Blueberry TV, Bidmedia, The Craft Channel, Agency Communications.

Amersham, England, United Kingdom

All aspects of the business admin and operations; cashflow, contract, resource planning, strategic planning, finance functions, IT and technology solutions management.

London, United Kingdom

DRTV, Production, Broadcast and Marketing Consultant

London, United Kingdom

£100m+ turnover, consumer products business. 7 out of 10 households in the UK own a JML product and also sold globally. Management and leading all aspects of Marketing, in-house media production, and e-commerce team. Ultimately responsible for over 60 employees.Researched, planned and implemented digital transformation across the business. Successfully pivoting from a traditional TV Shopping led model to an online and digital led model. Increasing revenue, customer acquisition and retention. Created and fostered a collaborative environment, which grew understanding, creativity & strategic thinking across all the teams that make up the wider Marketing & Direct to Consumer Division. Leading this team and seeing their progression, development, productivity and results increase was extremely satisfying and rewarding.Areas of responsibility:Digital Marketing, Sales & OperationsAll aspects of e-commerce and digital marketing including full platform redesign and launch, Marketplaces including Amazon. Brand & DesignIn-house design of products and packaging, logos, offline & digital assets, retail in-store stands, TV Channel branding, consumer catalogue, corporate branding & design.TV Shopping ChannelScheduling and Technical broadcast & EPG delivery of multiple TV Channels.Production & Post ProductionCreation of video content including in-store videos, TV ads, online content & infomercials.Call CentreIn-house 24/7 inbound sales team - achieving 92% conversion, website chat, outbound activity & customer service overflow.Marketing Strategy, PR & OutreachConsumer & corporate PR, long form media buying, customer analysis, and overall marketing strategy for Retail and Direct to Consumer. Product development.

Launched the biggest selling DRTV product of 2011 & 2012. Startup and day to day management of all aspects; marketing, website, TV media buying, outsourced call centres (three), stock control, video production.

Chalfont St Peter, Buckinghamshire, Uk

As Director of Commercial Services I led my team in all new business and business development functions for the company as well as the ongoing work for clients.Strategy, Commercial analysis and due diligence for the DRTV and broadcasting industries. Working with clients to assess their business, improve productivity, profits and efficiency, assessing companies for potential purchasers, building or sanity testing business models.EPG Channel Sales - sales of TV Channels predominantly on Sky & Freesat.Launching and ongoing operations management of TV channels on multiple platforms (Sky, Freesat, BT Vision).Development of ways to use new or different platforms and routes to market specifically for the DRTV market. Clients include; Toronto Star Group (Canada), JML and ACP Retail.Concept development through to launch of Vision Shopping, the UK’s first Video On Demand TV Shopping platform in association with BT Vision.Director of Finance responsibilities included: general management of the company and operations, financial reporting, forecasting and day to day finance functions, HR across the whole business and a core member of the Senior Management, intrinsic to the company’s day to day operations as well as its long term outlook.

Mexico, Central America And Cuba

Strategic and logistics planning, budget control and travel log blogging.An amazing five months travelling from New Zealand to the UK via USA, Mexico, Central America and Cuba. Many highlights from this time including volcano boarding in Nicaragua, zip lining above the rain forests of Costa Rica, exploring the Mayan ruins of Tikal and Palenque and cycling through the villages of Cuba.

Project management, strategy & management consultant and financial services (including forensic accounting) to advertising agencies, TV & Film production companies.Production – project development, exec producer and producer for external short film projects, production of “Money Talks” TV series for TVNZ (NZ’s state broadcaster).Contract services to various clients including; Advertising Agencies: Publicis Mojo (part of Publicis Groupe), Young & Rubicam (part of WPP Group), DDB (part of Omnicrom Group) TV/Film Production companies: Livingstone Productions, Tumanako Productions, Raukatauri Productions, Screentime Communicado.

Auckland, New Zealand

Film production company; numerous films produced, often simultaneously. Including UK, German & US co-productions.Strategic development of the company. Responsible for overseeing all film production from development to distribution and ensuring the efficiency of the company and it's resources. Including financing, budgeting, script evaluation, corporate development, studio development.With several films in production simultaneously I was responsible for ensuring synergy across all productions, ensuring delivery on time and on budget whilst maintaining the creative integrity and commercial appeal.Development work in conjunction with Merchant Ivory, World's Fastest Indian, NZ Film Commission.

An impeccable reputation in the New Zealand film industry - listed in top 3 Production Accountants nationally. Includes numerous US studios and productions which were filmed in NZ.Studios; Spelling Television, Disney, Hallmark Entertainment, Renaissance Pictures, South Pacific Pictures, Fremantle Entertaiment, DSP, Daybreak Pacific.Larger Productions: Xena, Hercules, Shortland Street, Amazon High, Forbidden Island, Journey to the Centre of the Earth.

Auckland, New Zealand

Stand up comedy producers. Set-up and management of NZ's first live comedy venue, production manager of three serial, weekly, radio comedy shows broadcast nationwide. Responsible for day-to-day admin and finance operation of the company.

Auckland, New Zealand

Post production and duplication facility.