Ursula Nicholas Email & Phone Number

Miami Beach, Florida, US

Responsible for developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share penetration of the hotels.

Newton, Massachusetts, US

Responsible for the Global Luxury retail agency relationships for Sonesta International Luxury portfolio. * Sonesta International global strategic lead for all travel programs to include the American Express Centurion, FHR and THC Hotel Programs, Frosch Hotel Collection, Luxury Escapes, CTM Luxury & Lifestyle Collection, Virtuoso, Signature Travel Network.

New York, NY, US

Windsor, Berkshire, GB

• Managed all Luxury Travel, Consortias, and TMC programs & Business Travel and the relationship with Business Travel Accounts from Fortune 500 companies, negotiating rates and creating strategies and initiatives to.
• Directed the efforts of the Sales and Marketing Manager responsible for Business Travel, Luxury Leisure, and Retail market segments.
• Maintained and developed long-term, profitable relationships with Luxury Travel Consortias, including Virtuoso, Signature Travel, FHR, TMCs, and Consortia partnerships.
• Conducted in-depth contract negotiations that developed new streams of revenue and created and implemented highly successful promotions that produced market shifts.
• Introduced the hotel to the leisure community to increase brand awareness both domestically and internationally.
• Developed, organized, and maintained a personalized client tracking system and oversaw messaging to clients.

Bethesda, MD, US

• Manage all consortias and travel management companies, developing and executing strategies to increase market share and create awareness of property value. Notable achievements while in the position included.

Stamford, CT, US

• Managed a grew a portfolio of 200 global key accounts that produced 42,000+ room nights, executing value-based sales strategies for each key account segment in alignment with global sales objectives.
• Developed and maintained key account relationships, leveraging analytics to positively influence share shift to Starwood Hotels and achieve defined revenue goals.
• Built and managed a pipeline of potential key account opportunities, establishing relationships with client/account and travel/industry contracts, private enterprise, and travel and tourism organizations.
• Developed and delivered persuasive sales presentations to prospective clients to increase market share.
• Successfully prospected all unmanaged FIT and Leisure group accounts 1,300+ hotels worldwide. Notable achievements while in the position included:- Produced results that delivered 150% above the goal of $9M in 2016..

Stamford, CT, US

• Solicited, developed, and strategically managed accounts, meeting the divisional coverage criteria in the Luxury Leisure (Consortia’s/Travel Management Companies) and business transient and group segments.
• Led in terms of key account management, including strategic plan development and execution.
• Grew and maintained profitable relationships with key executives and all primary decision makers within the accounts, focusing on understanding the value and needs of the customer.
• Developed a full understanding of the opportunities and risks each account represented, developing comprehensive account-specific plans to ensure the proper business delivery to each hotel.
• Proactively generated business transient and group business for all Starwood brands, guiding the solicitation and request for proposal process with each hotel sales team and focusing on converting new opportunities to.
• Clearly articulated each brand value and points of differentiation to capture revenue and share growth for all hotels.

Master’S Degree, Marketing

Bachelor Of Science - Bs, Mass Communication/Media Studies