Ursula Nicholas Email & Phone Number

Miami Beach, Florida, Us

Responsible for developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share penetration of the hotels.

Newton, Massachusetts, Us

Responsible for the Global Luxury retail agency relationships for Sonesta International Luxury portfolio. * Sonesta International global strategic lead for all travel programs to include the American Express Centurion, FHR and THC Hotel Programs, Frosch Hotel Collection, Luxury Escapes, CTM Luxury & Lifestyle Collection, Virtuoso, Signature Travel Network, Ensemble, Bank Travel programs including Capital One and CHASE LHRC. Leading the Partnership with Costco leisure Group, Royal Holiday Vacation Club, Magellan Vacation.

New York, Ny, Us

Windsor, Berkshire, Gb

• Managed all Luxury Travel, Consortias, and TMC programs & Business Travel and the relationship with Business Travel Accounts from Fortune 500 companies, negotiating rates and creating strategies and initiatives to drive share. • Directed the efforts of the Sales and Marketing Manager responsible for Business Travel, Luxury Leisure, and Retail market segments.• Maintained and developed long-term, profitable relationships with Luxury Travel Consortias, including Virtuoso, Signature Travel, FHR, TMCs, and Consortia partnerships. • Conducted in-depth contract negotiations that developed new streams of revenue and created and implemented highly successful promotions that produced market shifts.• Introduced the hotel to the leisure community to increase brand awareness both domestically and internationally.• Developed, organized, and maintained a personalized client tracking system and oversaw messaging to clients.• Direct the marketing and promotion efforts with the Marketing Manager, Director of Revenue, and Hotel Strategist. • Created Luxury Leisure training and standardized operating procedures SOPs for the Sales team, Revenue team, Front Office, and Housekeeping team to be knowledgeable of the market segment expectations and to deliver a high level of service. • Represented the hotel nationally and globally at all Luxury Travel shows.Notable achievements while in the position included: - Delivered results that increased revenue by 11% relative to the same period of the last year.

Bethesda, Md, Us

• Manage all consortias and travel management companies, developing and executing strategies to increase market share and create awareness of property value. Notable achievements while in the position included:- Delivered sales results that produced 132% of the goal year-to-date. - Took a proactive approach to solicit new accounts and develop new initiatives that created awareness and increased overall Leisure Luxury Travel agency revenues of $890,000+ during the first year.- Implemented strategy with key accounts, including Travel Leaders, ProTravel, Valerie Wilson Travel, Tzell Travel, and American Express Hotel Collection, that drove growth year-over-year between 8% and 12%. - Executed various successful value-added promotions based on transient segmentation, account, seasonality, and need dates that created continuous awareness to drive occupancy and revenue growth.- Successfully managed and maintained an annual travel budget of $123,000 and a marketing budget of $75,000.- Implemented strategy that drove exceeding the assigned revenue goals from $800,000 to $2.2M.

Stamford, Ct, Us

• Managed a grew a portfolio of 200 global key accounts that produced 42,000+ room nights, executing value-based sales strategies for each key account segment in alignment with global sales objectives. • Developed and maintained key account relationships, leveraging analytics to positively influence share shift to Starwood Hotels and achieve defined revenue goals. • Built and managed a pipeline of potential key account opportunities, establishing relationships with client/account and travel/industry contracts, private enterprise, and travel and tourism organizations.• Developed and delivered persuasive sales presentations to prospective clients to increase market share.• Successfully prospected all unmanaged FIT and Leisure group accounts 1,300+ hotels worldwide. Notable achievements while in the position included:- Produced results that delivered 150% above the goal of $9M in 2016.- Member of the Starwood “Sales Team of the Year” in 2016.

Stamford, Ct, Us

• Solicited, developed, and strategically managed accounts, meeting the divisional coverage criteria in the Luxury Leisure (Consortia’s/Travel Management Companies) and business transient and group segments. • Led in terms of key account management, including strategic plan development and execution. • Grew and maintained profitable relationships with key executives and all primary decision makers within the accounts, focusing on understanding the value and needs of the customer.• Developed a full understanding of the opportunities and risks each account represented, developing comprehensive account-specific plans to ensure the proper business delivery to each hotel.• Proactively generated business transient and group business for all Starwood brands, guiding the solicitation and request for proposal process with each hotel sales team and focusing on converting new opportunities to confirmed status.• Clearly articulated each brand value and points of differentiation to capture revenue and share growth for all hotels. • Increased the awareness of Starwood hotels, supporting revenue growth through personal sales calls, hotel site inspections with clients, joint sales calls with hotel sales teams, and participation in industry events. • Maintained detailed records for all accounts utilizing ISCA and Lanyon. Notable achievements while in the position included:- Actively interfaced with customers and hotel sales teams to reach revenue goals, delivering $14M+ in sales revenue, which exceeded the defined goal by 70%.- Successfully increased the number of managed accounts by 20% year-over-year, generating additional revenue of $1.2M.

Master’S Degree, Marketing

Bachelor Of Science - Bs, Mass Communication/Media Studies