I work in the Care & Communication domain, with 3 tribes: digital channel (chatbot, telephone and virtual), CRM (Salesforce) and Comm+ (Communication and Voice of the Customer).

I lead a Product team of 6 squads split in enablers (CRM, Communication, VOC Metrics) and channels (Chatbot, phone, branches)We work with cross-company tools with the aim of providing a great experience both internally and externally, ensuring a consistent, omnichannel experience and focusing on the needs of our clients.

- I am Head of Technology for the Loyalty program. I lead a group of developers, functional leaders, product owners and data scientists.- We work together with Business, UX, CX and Operations teams planning strategically with a long-term vision.- We establish OKRs based on the company's objectives.- We work with a user-centric approach and focus on the product to increase the company's NPS.- Driving digital transformation and team growth.

- I lead a multidisciplinary Product team in which we seek to meet the objectives set by the company, together with the Tech area.- I work to achieve continuous product improvement, creating and improving functionalities, always taking care of the best user experience and ensuring consistent communication, leveraged on metrics and research.- I work complying with deadlines and quality products, proactively facing situations that may interfere with them.Now I am in charge of a team of 8 people, including Product Owners, Product Designers and Product Communication Specialists

I am in charge of the marketing and communications team. Our main objectives are to grow our lead base, educate our customers and retain them together with the Sales and Customer team.We use differents channels to work: - Email marketing - Press - Events - Performance - Social media - Videos, testimonials - Education: Blog, Academy - Internal communication - Product communicationWe are very careful in the way we communicate. Team in charge in Argentina & Brazil.

- Online channels management: Mercado Libre, social media, web- Warehouse and shipping logistics- Relationship with suppliers- Stock control- App management: Real Trends, Facturante, Mercado Shops- Internal and external communication- Customer Support- Multichannel marketing campaigns- Team in charge

- Participation in company projects that involve sellers interests - Supervision and assembly of communications aimed to sellers, both from online and offline spaces - Recruiting and retaining sellers through email marketing, Google & Facebook campaigns, training and face-to-face events. - User education: online videos, banners, email campaigns and actions in different channels such as a commercial blog and messages onsite - Campaigns generation for special dates with marketing team - Analysis of all types of actions involving communication and marketing relates to sellers - Support to local IT, design and operations teams all over LATAM - Events organization for sellers -Supervision a team in Argentina & LATAM

Communication, marketing, education & promotions

Communication, Education & Promotions

- Budget control- Website update- Events: monitoring and relationship with suppliers- Internal newsletter: content generation- Payment to suppliers- Contact with press agency and design agency.- Creation of external newsletter

- Editing notes that arrives from agencies. - Interviews with athletes and match reports. - Photo galleries and press releases. - Creation of different sports and country covers daily.