Ursula Pala

Ursula Pala Email and Phone Number

Head Communications and Director of Communications for Special Projetcs @ Maker Faire Rome - The European Edition
Rome, IT
Ursula Pala's Location
Rome, Latium, Italy, Italy
Ursula Pala's Contact Details

Ursula Pala personal email

Ursula Pala phone numbers

About Ursula Pala

I am a seasoned communications professional with over 20 years of experience, currently serving as the Head of Communications for the Chamber of Commerce and the Director of Communications for a special project: Maker Faire Rome - The European Edition.My expertise lies in B2C brand and communications, where I am passionate about building audiences through both online and offline channels. I've had the privilege of enhancing engagement for renowned brands like Red Bull by crafting and implementing comprehensive communication strategies. My approach is deeply rooted in statistical analysis, data mining, and the study of social behavior, enabling me to create, execute, and measure innovative marketing communication strategies.Key Highlights:Developing and executing overall communication strategies.Producing targeted campaigns.Spearheading PR efforts.Utilizing social media to maximize brand exposure.My career began in the music and broadcasting industry, transitioned through the beverage sector, and now thrives in the innovation environment. I pride myself on my ability to influence public perception through persuasive communication, making me a valuable asset in any field.Languages: Fluent in English, Spanish, and French, with Italian as my mother tongue.Mindset: Entrepreneurial-minded and always ready for new challenges.Secret Dream: To work in the beauty industry.#Advertising #Branding #MediaRelations #storytelling #networking #publicity #journalism #BTL #B2C #strategy #socialmedia #event #marketing #negotiation #externalrelation

Ursula Pala's Current Company Details
Maker Faire Rome - The European Edition

Maker Faire Rome - The European Edition

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Head Communications and Director of Communications for Special Projetcs
Rome, IT
Employees:
7
Ursula Pala Work Experience Details
  • Maker Faire Rome - The European Edition
    Head Communications And Director Of Communications For Special Projetcs
    Maker Faire Rome - The European Edition
    Rome, It
  • Maker Faire Rome - The European Edition
    Head Communications & Director Of Communications For Special Projetcs ( Most Important #Mfr2024)
    Maker Faire Rome - The European Edition Dec 2004 - Present
    Rome And Europe
    In this role, she is responsible for overseeing the event's communication and media strategies, including public relations, marketing, and outreach efforts. She works to ensure that the event's message and mission are effectively communicated to the public, media, and other stakeholders.KEY SKILLS: Strategic Communications; Planning ATL & BTL Campaigns; Project Management; Branding and Visual Identity; Disruptive and lateral thinking ; Pre event story telling; Web Analytics & Data Analysis; Content Marketing: business and consumer; Networking; Media Relations; Brands, Products and Events Communication. MAJOR ACHIEVEMENTS FOR MAKER FAIRE ROME- THE EU EDITION : Visitors as an outcome of the Communications Strategy: for the first edition in 2013 20.000 people were expected eventually they were 36.000 . For The 2nd European Edition October 2014 90.000; over 100k in 2015 and over 110K in 2016, 2017,2018 and 2019. Media Spending Value produced by publicity went up from £900 thousand euros to £13 million from 2013 to 2022 for MFR only.RESPONSIBILITIES: • Building from scratch new communication strategies . • Overseeing the Branding and Visual Identity • Developing the Brand Identity and Leading the Communications Strategy (from ADV to off and on line to Media Buying and media relation) for Maker Faire Rome – The European Edition (this is the Main Special project she runs)
  • Red Bull Italy
    Head Of Communications And Press Office
    Red Bull Italy Sep 2000 - Nov 2004
    Carate Brianza - Milano - Salzburg
    B2C, Organic Social Media, Planning and KPI Setting, Agencies and Internal Team Management; Media Relations, Short Film Production, Publicity; ACHIEVEMENTS: Successfully Built from scratch a communication strategy to conquer the Italian Market in a 3-years program. Media Spending Value produced by Media Relations went up from 800K euro to 41 million (when she left the Company for the next challenge) by using a budget of 250K euro per year. Successfully managing the execution of internally developed marketing strategies designed by her for the international Red Bull Projects (such as,among others: Soap Box2002; Red Bull Music Academy; Red Bull X Fighter.).
  • Rds Radio Dimensione Suono
    Head Of Press Office & Communications
    Rds Radio Dimensione Suono Nov 1993 - Aug 2000
    Roma E Milano
    In charge of_ B2C Communications, Media Relations and Publicity, Content Marketing, Strategy & Planning, KPI Setting,• research, create and implement the yearly marketing and communications plan within a 5 years’ strategy. • Media relations Corporate/ Programs/ Speakers/ Great Events (such as Pavarotti & Friends, Vota la Voce; Sanremo; Un disco per l’Estate, Festival di Recanati, Vasco Rossi Tours and many more)ACHIEVEMENTS: • constant increase the radio station’s press coverage. She helped RDS to become the First Italian Private Radio for 5 years in a row (Source: Media Index evaluation for years 1995/2000) • Implementation of Media Relations National and International (e.g. Billboard, Variety).

Ursula Pala Skills

Media Relations Corporate Communications Strategic Communications Public Relations Event Management Marketing Communications Journalism Press Office Advertising Social Media Marketing Marketing Social Media Publicity Strategy Sponsorship Marketing Management Social Networking Media Planning Brand Management Event Marketing Branding And Identity Communications Planning Television Internal Communications Blogging Public Sector Multimedia Crisis Communications Multi Channel Marketing Local Government Public Affairs Brand Awareness Editorial Publishing Storytelling Radio Broadcasting Multicultural Radio Entertainment Politics Brand Development Reputation Management Music Production Special Events Goal Oriented Magazines Online Advertising Copywriting Beverage Editorial Development

Ursula Pala Education Details

Frequently Asked Questions about Ursula Pala

What company does Ursula Pala work for?

Ursula Pala works for Maker Faire Rome - The European Edition

What is Ursula Pala's role at the current company?

Ursula Pala's current role is Head Communications and Director of Communications for Special Projetcs.

What is Ursula Pala's email address?

Ursula Pala's email address is ur****@****ail.com

What is Ursula Pala's direct phone number?

Ursula Pala's direct phone number is +3936622*****

What schools did Ursula Pala attend?

Ursula Pala attended Libera Università Internazionale Degli Studi Sociali Guido Carli, University Of Pennsylvania, University Of East Anglia, University Of Reading, M.a.g.i.c.a. Http://www.mediamaster.org/index.html, Nazareno, Google Garage.

What are some of Ursula Pala's interests?

Ursula Pala has interest in Economic Empowerment, Education, Environment, Kickboxing And Fitness, Reading, Poverty Alleviation, Animal Welfare, Arts And Culture.

What skills is Ursula Pala known for?

Ursula Pala has skills like Media Relations, Corporate Communications, Strategic Communications, Public Relations, Event Management, Marketing Communications, Journalism, Press Office, Advertising, Social Media Marketing, Marketing, Social Media.

Who are Ursula Pala's colleagues?

Ursula Pala's colleagues are Silvia Sciarra.

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