Ursula Webhofer work email
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Ursula Webhofer personal email
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Skills: Brand marketing, strategy development, marketing execution, product positioning, product management, innovation and product development, product introduction, agency management, media selection, media traffic management, advertising programs, customer promotions, event management, digital marketing, social media, newsletter development, website development (WordPress, SquareSpace), SEO, SEM, website management, packaging development, market research, market analysis (IRI, Spins), consumer management, loyalty programs, CRM, market data analysis, budgeting, planning and forecasting, cross-functional team work.Result and detail oriented with excellent organizational, planning and time management skills. Ability to prioritize multiple projects. Entrepreneurial spirit and very resourceful with strong analytical skills. Passionate for the consumer.
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Marketing ConsultantUr Web Marketing May 2013 - PresentGolden, Colorado, United States*Strategic and operational support for start-ups, small/medium-size businesses and NPO’s *Management, execution & analysis of offline and online media including advertising, content management, social media, print ads, newsletters and collateral (using SocialPilot, Hootsuite, Google Analytics, Google Adwords, Facebook Paid Ads, Mailchimp, etc.)*Website development and management (WordPress, SquareSpace, Wix), SEO/SEM -
Freelance Marketing ManagerRocky Mountain Rett Association Apr 2015 - PresentMorrison, Co -
Linguistic Software TesterRws Group Jul 2013 - PresentSuperior, Co*Software testing (functional, linguistic, localization, user experience, formatting/layout)*Bug reporting (Jira)*QC/QA, proofreading -
Associate Brand ManagerAtkins Nutritionals, Inc. Sep 2012 - May 2013Greater Denver AreaThe leading weight-loss company with over $330MM sales in the diet and weight control category offering bars and shakes.*Media agency management*Competitive analysis*Coordination of product reformulation*Packaging revisions*Analysis and forecasting of weight-loss kitsRecommendation received from Lisa W., Brand Manager at Atkins Nutritionals: Ursula was a great asset to the Atkins marketing team. She was very willing to take on any challenge and figure it out while… Show more The leading weight-loss company with over $330MM sales in the diet and weight control category offering bars and shakes.*Media agency management*Competitive analysis*Coordination of product reformulation*Packaging revisions*Analysis and forecasting of weight-loss kitsRecommendation received from Lisa W., Brand Manager at Atkins Nutritionals: Ursula was a great asset to the Atkins marketing team. She was very willing to take on any challenge and figure it out while working well with cross-functional teams. Ursula is very driven and passionate about brand marketing. She has great CPG experience and would make a strong asset to any marketing team. Show less -
Marketing ConsultantAtkins Nutritionals, Inc. Oct 2011 - Aug 2012Denver, Co*Trade marketing and sales promotions*Budgeting*Packaging revisions (shakes and bars)
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Marketing ManagerDean Foods - Mountain High Yoghurt Jun 2007 - Jul 2011Englewood, CoA division of Deanfoods, Mountain High Yoghurt was operating as a standalone brand until it was sold to General Mills in 2011. *Strategic marketing, planning and execution*Consumer marketing (print, TV, FSIs, radio, online banners, outdoor, website, consumer newsletter, social media, PR, brochures, coupons, consumer events)*Analysis of promotions (via market data, website hits, coupon redemption) *Market and Sales analysis (IRI Spins)*Market research (focus groups and… Show more A division of Deanfoods, Mountain High Yoghurt was operating as a standalone brand until it was sold to General Mills in 2011. *Strategic marketing, planning and execution*Consumer marketing (print, TV, FSIs, radio, online banners, outdoor, website, consumer newsletter, social media, PR, brochures, coupons, consumer events)*Analysis of promotions (via market data, website hits, coupon redemption) *Market and Sales analysis (IRI Spins)*Market research (focus groups and online surveys)*Media agency management*Sales promotions and support, trade events, digital promotions*Outsourcing and training of consumer hotline*Creation of Ambassador program Show less -
Product ManagerDean Foods - Mountain High Yoghurt Jun 2002 - May 2007Englewood, Co*Consumer marketing (print, TV, FSIs, radio, consumer newsletter, PR, brochures, coupons, consumer events)*Website creation and management - with Broker intranet *Packaging development*Product innovation, development and introduction*Trade marketing (Catalina, in-store radio, carts-ads, shelf-coupons)*Market monitoring and analyzing (IRI, Spins)*Consumer affairs*Sales promotions and support
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Product ManagerGaba B.V. Jul 2000 - Nov 2001Almere Stad Area, NetherlandsGABA, a privately held distributor working on a contract basis for Johnson & Johnson, Doetsch Grether, and Procter & Gamble to handle sales & marketing for the Dutch market.*Operational and strategic marketing for two J&J brands and one Doetsch Grether brand for the Dutch market: Clean & Clear (facial care), Taxandria (OTC) and Fenjal (body care) *Advertising budget and trade promotions*Forecasting*Ad agency & promotional agency management*Trade marketing*Sales and… Show more GABA, a privately held distributor working on a contract basis for Johnson & Johnson, Doetsch Grether, and Procter & Gamble to handle sales & marketing for the Dutch market.*Operational and strategic marketing for two J&J brands and one Doetsch Grether brand for the Dutch market: Clean & Clear (facial care), Taxandria (OTC) and Fenjal (body care) *Advertising budget and trade promotions*Forecasting*Ad agency & promotional agency management*Trade marketing*Sales and market analysis (Nielsen) Show less
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Assistant Product Manager (Internship)Johnson & Johnson Sep 1999 - Jan 2000Duesseldorf, GermanyJ&J's headquarter in Duesseldorf is responsible for the German market.*Operational marketing for the brand Neutrogena (body care) *Artwork localization*Launch of Neutrogena shampoo line*Market and sales analysis (Nielsen)*Trade marketing (displays, promo articles) -
Administrative AssistantPermanent Representation Of Austria At The Eu Jan 1994 - Aug 1994Brussels Area, BelgiumIn preparation of Austria joining the European Union*Harmonization of the Austrian law with European Union regulations
Ursula Webhofer Skills
Ursula Webhofer Education Details
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Commerce, Marketing, Advertising -
Studying Consumer Behavior And Advertising
Frequently Asked Questions about Ursula Webhofer
What company does Ursula Webhofer work for?
Ursula Webhofer works for Ur Web Marketing
What is Ursula Webhofer's role at the current company?
Ursula Webhofer's current role is Freelance Marketing Manager.
What is Ursula Webhofer's email address?
Ursula Webhofer's email address is ur****@****ahoo.de
What is Ursula Webhofer's direct phone number?
Ursula Webhofer's direct phone number is +131496*****
What schools did Ursula Webhofer attend?
Ursula Webhofer attended Wu (Vienna University Of Economics And Business), University Of Illinois At Urbana-Champaign.
What skills is Ursula Webhofer known for?
Ursula Webhofer has skills like Marketing, Marketing Strategy, Marketing Research, Competitive Analysis, Strategy, Advertising, Cross Functional Team Leadership, Management, Market Analysis, Social Media, Budgets, Crm.
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