Urvi Guwalani Email & Phone Number

Bengaluru, Karnataka, India

Noida, Uttar Pradesh, India

Brand Management and Strategy Development: - Developed and maintained company messaging via monthly sales content funnel implementation, targeting the TOFU, MOFU & BOFU- Developed company collaterals, brand guidelines, sales materials, printed collaterals- Designed SEO optimised company website (content writing, UI/UX)Awards Nominations- Fetched top industry recognitions for company i.e., Financial Times, Deloitte Technology Fast 50, NASSCOM SME Inspire Award, Silicon India Company of the Year, and Entrepreneur India 2022-24Media Management- Wrote press releases and managed PR agencies giving company visibility to up to 200+ platforms monthly- Managed editorials including TOI, Economic times, Forbes, Gartner, etcLead Generation Via Strategic Partnerships- Contributed towards 200+ SQLs via online strategic partnerships- Manage and optimize company profiles across all relevant platforms- Monitor and report ROI of each platformEvent Management- Coordinated and executed company events, such as TestMu Conference 2022-24, LambdaTest Partner Conference, ServiceNow Participation, Corporate Innovations Summit 2023, and product demos from planning to execution.Email Marketing- Closed three prospects via email nurturing campaigns within 2.5 months of initiation.- Started company monthly newsletter: BinmileBytes (ideation, design, content, analyses).Social Media Management-Managed the company's social media accounts, including Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube.- Devised social calendar, messaging and reported engagement metrics

Gurugram, Haryana, India

- Executed 30+ Influencer marketing campaigns with micro and macro influencers- Coordinated and executed trade events (Mango Choco Pie Product launch, AHAAR Exhibition and multiple sales promotional events) from planning to execution.- Coordinated with the sales team to develop and execute trade marketing strategies, including point-of-sale materials and promotional activities.- Worked closely with vendors and digital marketing agencies to maintain the company's digital presence, ensuring that all digital marketing campaigns are executed effectively and efficiently.- Ideated and executed social media campaigns to increase brand awareness and engagement

- Responsible for content development, technical blogging, writing whitepapers, case studies, PRs and social media content for Apptread- Develop effective strategies, research new ideas, and create milestones for new marketing platforms

- Responsible for content development, technical blogging, writing whitepapers, case studies, PRs and social media content for ImpactQA- Develop effective strategies, research new ideas, and create milestones for new marketing platforms

Gurgaon, India

Noida

Noida Area, India