A communication planning and strategic management professional with over two decades of experience. I've had the privilege of building and leading some of the finest teams in the business of marketing communications with top agencies across Pakistan. Over the years I've helped build and grow an array of multinational and local brands thru creative, media, content, activations and PR solutions; with strategy & planning at the heart of it all.As a firm believer in the positive influence of knowledge sharing, I mentor future leaders at business schools and professional training initiatives; serving on the board of advisors for School of Leadership, board of faculty for management sciences at SZABIST University, a trainer and mentor at British Council’s DICE (Developing Inclusive and Creative Economies) initiative, and with top business schools like IoBM and Habib University as an adjunct faculty for Marketing, Advertising, and Media Science programs.I've been associated with communication planning and strategic marketing throughout my career, having previously worked with Insync Hip Media, Manhattan Leo Burnett, DDB, and Blitz Advertising.20+ Years of experience in Marketing Communication, Strategy & Planning07 + Years as Department Head08 + Years in a C-suite Role