Usama M A Bukhari Email & Phone Number

Neom

My initial role was to identify the Authority structure and operating model, and activate Interim operating model to drive the authority readiness for enactment. Helped in driving regulation development across 30 regulatory sectors within NEOM. I have also co-lead and helped in multiple related project, including leading the activation of Entertainment & Culture regulatory department, business case (incl Financial Modeling, org structure, business model, funding model, etc) for Public Services provisions. In addition, my role included building planning and delivery capabilities for NEOM Life & Environment sector within the Authority and ensure oversite of execution.Below a selected share of my responsibilities and achievements within my role at NEOM:- Successfully developed transitional roadmap and its implementation plan to activate the Interim Authority structure. Built a base of +200 workforce through a full assessment of the entire NEOM Co structure (+30 sectors: a la Energy, Food, Health, Urban Development, Real Estate, etc). In this process, +150 function and sub-functions were assessed, identifying what to remain in the company vs migrated to authority, developing full migration and plan. This has been accomplished in 60 days period. Additionally, this exercise has significantly contributed restructuring some sectors/divisions within NEOM company.- Initiated the development of the End State operating model for NEOM authority, to deliver the leanest, most digitized and most efficient government structure globally, conducting more than 20 global experts in government reformation interviews to identify the concept design. Launched Strategy and Operating model project, benchmarking +105 different authority functions vs global best practices, while engaging with 30 different Sector heads within NEOM Company. - Activate several regulatory and operational Authority department, such as Entertainment & Culture Department, Shared Services unit, and others. R

Riyadh, Saudi Arabia

Riyadh, Saudi Arabia

During my time at the Ministry of Housing, I was seconded from His Excellency the deputy Minster, to work in direct relation and reporting with the Deputy Minister of Real Estate Development as well as to the Deputy Minister of Products deputyships. Generally, my main responsibility was to develop the Real Estate Development Deputyship 2025 strategies, operating model, KPIs, and implementation plan. Among the numerous responsibilities, the role was to re-define the core role of the deputyship, integrate and enable the mandate of Real Estate General Authority, and enforce the clear separation between regulation and operation. In addition to that, I was responsible to refocus the organization’s objectives and priorities in order to deliver short-term wins.Below selected share of my responsibilities and achievements within my role at the Ministry of Housing. - Led the development of a four-month intensive strategy for the Deputyship’s 5-year plan and goals, as well the deployment plans; including redesign of the business/operation and revenue models, yearly deliverables, initiatives budget. - Revised and improved the deputyship financial productivities and efficiency by co-leading and supporting the team in re-designing operation as well as revenue models; saving more than SAR 25 Billion on the government cash flow and doubling initiatives (7 initiatives) within same budget capacity. - Streamlined within a period of 90 days all the initiative operations by restructuring previously independent departments under the deputyship resulting in 100% delivery on performance management.

Al-Khobar Governorate, Saudi Arabia

Co-Lead Shareholders value growth 3x Times in less than 24 months, by remodeling the company cost, operation and revenue structure, in addition to over-delivering sales and profitability KPIs in an extremely fast track.- Re-steered Operation Organization focus into key fundamental measures: People-Processes-Inventory, turning all stores into profitable stores P&L in just 11 months, working hand in hand with operation team, regional managers as well as key stores managers.- Led multi-functional team to aggressively drive 52 weeks of commercial planning and flawless operational execution, turning revenues growth from negative -20% to positive +10%.- Developed and defined in collaboration with commercial team the pricing and category strategies, products and business units roles and responsibilities, and go to market plans and deployment resulting in +10% market share growth in a 20% declining market.- Restructured corporate communication strategies, driving national and local marketing through targeted communication, effective Digital Marketing, and Customer value management. Historical Traffic growth of 13% within -20% declining market, 25% more efficient marketing yet double digit growth in shoppers count, and Cleansing/tracking of 4 millions customers’ records.- Established CRM and targeted marketing capabilities. Lead to doubling customer Return Rate in 12 months, +13% incremental on existing customer base, a weekly customer experience index review by department.- Worked with the Board to build long term company revenue growth strategies and mapped with corporate expansion plans, organizational and operational capabilities. Over achieved customer financing solutions by 250%, contributing to 50% profitability growth contribution.- Helped to build a robust 5 years ecommerce strategies and investment model. Co-leading the development of Customer Experience Journey. As a results, doubled online/ecommerce traffic growth (growth in millions of users).

Saudi Arabia

Qualified and developed a fully integrated business invesment kit for Container Frieght Station CFS business model to address the city vision "to be the leading hub of logistical and supply chain solutions".

King Abdullah Economic City - Ports Development Company

Lead King Abdullah Port Business Strategies:- Identified key Port corporate focus for SHORT-MID term (3 YEARS).- Developed operational excellence strategies plan + Deployment plan.- Managed King Abdullah Port operations and infrastucture development during 2014 - bridging corporate managment gap- Identified and developed Logistics and Supply Chain investment strategies and deployment plan; leading to spinning off new JV of multi-million logistics services.Business Development:- Developed and qualified RoRo terminal Development plan (+1Billion SAR) as well as operational strategies; Identified and developed Global best practices leading to JV with world's leading RoRo operator - Launch 2016.- Developed and qualified Bulk terminal Development plan as well as operational strategies (+0.5Billion SAR).

Khobar

- Lead International Expansion (expansion strategies, evaluations, macro/micro assessment, business and operation modeling, joint venture, business structuring, physical expansion and operations)- Developed and launched successfully 2 fully independent international business and retail units - reach 15% market share in new countries in 6 month- Qualified 2 major market with +1 Billion SAR opportunity.- Developed international expansion plan by market in MENA (by country, by city, by No. of stores, with time frame and sales target) - this included full risk assessment.- Qualified 2 new business models (retail): consumers, ideation, strategies, structure and business modeling (both launched)- Lead Join Venture development (Qatar)- Lead Acquisition Operational Due Diligence for a retailer (in Kuwait)- Lead investor relation and corporate communication (IPO)- Lead company IPO (Initial Public Offering) launch, communication and investors strategies.- Lead new brands architecture development (Zonik: Distribution Company, NICE: Housewares Big Box retail)

Khobar

Retail Development/Expansion modeling:> Developed expansion strategies and deployment plan (by: city, district, store, type) fully integrated P&L profitability evaluation (by store!) with corporate P&L:+35 stores,+ 18 cities – this included launch plan over 10 years by month.> Developed ongoing evaluation system DETAILED population/income/social class/density/purchasing power by district and by city (+20 cities, +400 districts)> Defined & Qualified market sizing to the CE retail industry (+19.5 Billion in 2013) - the study became the #1 reference to banks and consulting houses like Euro Monitors.Brand Development & Revenues> Built successfully the biggest Consumer Electronics Retail footfall of over 10 million shoppers.> Lead, Developed and launched eXtra's new retail format, identity, shopping experience, interior design, store size, space planning and merchandizing. > Introduced new SERVICES sales strategies/concepts and products – services contributed 50% to net profit!> Established corporate and brand communication strategy and platform, brand identity, templates, marketing & promotion strategies/plans> Delivered #1 Consumer Electronics Market share (+14% MS)> Established consumer mindset retailer model: Clustering, Usage & Attitude, spending patterns, profiling, etcMarketing profitability:> Built word class efficient/productive spending model in retail as % of revenue vs. top Global Benchmark> Lead first development for big box retail E-COMMERCE in MENA.> Developed a successful promotion/marketing business processes, structure and operational modelOrganization & Corporate Development:> Built fully integrated marketing, Merchandizing team, space planning team, studio and creative team with almost ZERO regretted turnover in human capital over +5 years

Jeddah

> Products qualifications and launches> Consumer Research> Brand rejuvenation and design> in-store marketing> Marketing and communication development and planning

Executive Development

2030 Leaders is an exclusive world-class leadership development program that will transform exceptional senior Saudi leaders to change.

Bs, Management Information Systems (Mis)