Usama Butt Email & Phone Number

Lahore, Pk

Lahore

- Identify new category opportunities to maximize business potential.- Build gender/category/channel level within the global guidelines to ensure a consistent look and feel - Contribute to the development and execution of the Annual Operating plan.- Build local assortment off the regional/global lines that meet consumer and customer needs to drive profitability and make price value proposition.- Create seasonal brief to include product assortment, suggested pricing strategies, product line volume & profit guidance, margin targets, growth opportunities, and transition plans- Drive brand equity through the identification of consumer/channel relevant product- Provide competitive analysis, performance data, marketplace trends and seasonal requirements to the regional/global line architecture. - Manage inventory, open to buy and forecasting responsibilities.- Collaborate with cross-functional partners to execute the brand vision with customer/accounts on-floor- Evaluate what is working effectively or not and adapt with the necessary changes- Create final range width and depth buy plan by store grade at a product level.- Monitor & well-manage inventory, maximize margin, and increase sell-thru rate- Analyze sales performance by revenue, margin & volume on a regular basis- Support marketing team in development of communication strategies by providing continuous inputs to ensure synergy between product and retail communication.- Actively monitor categories/products performances, set targets for the sales team at door/store level, support sell-thru with the help of tactical promos/discounts, price evaluation along with planning of fresh product assortments- Retail staff training on new product drops/season launch.

- Developed and implemented creative marketing strategies that made an impact, supported the brand and drove sales/footfall at retail.- Devised innovative and cost-effective promotions that helped the sales team in achieving their monthly targets.- Planned, executed and monitored the marketing promotions on timely basis.- Effectively managed the vendors- Managed the marketing budgets on a day to day basis.- Successfully planned and executed store launches.- Planned activations and events (BTL) that increased brand presence and equity.- Planned the entire season launch that included retail point of sales, windows, media & radio plan, out-door and digital.- Enhanced the digital presence of the brand.- To ensure retail is effectively branded at all times and worked towards enhancing the store experience of walk-in customers.

Lahore

- Established effective business relationship with existing and new corporate entities to ensure long term strategic growth- Met with various big and small corporate clients while offering customized solutions for their company’s payroll.- Identified business opportunities for Employee Banking, built-up customized product designs as well as engaged in cross-sell of various products of the bank.- Effectively managed Asset and Implementation teams while ensuring maximum asset penetration and lowest discrepancy rate.- Communicated, implemented and monitored compliance with accordance to Bank’s standards and procedures.- Determined new opportunities by analyzing business needs.- Pro-actively hunted for organizations and established communications with those businesses that can benefit from our bank’s services.- Developed marketing tools and collateral for existing and new clients.

Master Of Business Administration (Mba), Marketing And Finance, 3.09

Bachelor Of Business Administration (Bba), Marketing And Finance, 3.4